Motorola Mobility | Social Media - Beyond the Chaos
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Motorola Mobility | Social Media - Beyond the Chaos

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Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home

Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home

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Motorola Mobility | Social Media - Beyond the Chaos Motorola Mobility | Social Media - Beyond the Chaos Document Transcript

  • 3/30/2011Global Marketing Social Media at Motorola Page 1 Blagica Bottigliero Director of Social Media Motorola Mobility @Blagica #AMASocial Join the Conversation!Global Marketing Social Media at Motorola Page 2 PageVISION: Be a friendthrough conversation,demonstration andentertainment #AMASocial Join the Conversation!Global Marketing Social Media at Motorola Page 3Social Media Plays a Role in the Entire Organization North America Marketing Carrier Communications Social Media Global Marketing Product Retail Development Support #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 1
  • 3/30/2011Global Marketing Social Media at Motorola Page 4Motorola’s Path Into Social Media Q1 2011 2010 • New company • New social media • Revamp of tone of agency voice • New social media • Integration of director customer support forums into Facebook • Two major product launches 2009 • SCVNGR relationship • Ad buy tests: formed Launch of Motorola into Facebook, Twitter, • Streamlined FedMedia social media space community presences •Facebook • Revamp of •MySpace measurement process •Foursquare (dashboard) •Twitter © 2011 Motorola Mobility, Inc. - Internal #AMASocial 3/30/2011 Motorola Mobility, Inc. - Internal Confidential © 2011 3/30/2011 Join the Conversation! ConfidentialGlobal Marketing Social Media at Motorola Page 5Motorola.com is a Key Driver to Our Social Communities #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation!Global Marketing Social Media at Motorola Page 6 Social Media Around the World TAKING INVENTORY OF OUR FOOTPRINT #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 2
  • 3/30/2011 Global Marketing Social Media at Motorola Page 7Facebook Ecosystem32 Pages Motoblur Motorola US India MotoDev Coming (fan site) soon: Canada Greece Motorola Fan Backflip Europe (UK Club Foundation Run) Motorola DEXT XOOM 2 english Israel Venezuela Motorola DEXT XOOM Product and SpanishMiddle East Regional Argentina Fan Pages Generated Pages ATRIX Motorola Fan Zine South Mexico Page 2 Africa ATRIX Motorola Fan Fan Australia Brazil Page 1 Club Poland Spain DROID DROID X France DROID DROID DOES Fan Group Page #AMASocial Join the Conversation! Global Marketing Social Media at Motorola Page 8 Facebook Questions Polling the Community for What’s Next 328 votes and counting #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! Global Marketing Social Media at Motorola Page 9 Using Native Applications for Daily Questions #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 3
  • 3/30/2011 Global Marketing Social Media at Motorola Page 10YouTube Ecosystem14 Channels MotorolaTV (master) INFOMOTOROLA Video Support DROID shortcuts Mobile Devices Argentina MotoDev YouTube LATAM Video Solutions Brasil Corporate Responsibility Europe (owns /motorola domain) Canada Spain #AMASocial Join the Conversation! Global Marketing Social Media at Motorola Page 11 Combining Entertainment with Information #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! Global Marketing Social Media at Motorola Page 12 Nourishing Communities Around Video #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 4
  • 3/30/2011 Global Marketing Social Media at Motorola Page 13Twitter Ecosystem23 Handles US/HQ Droid Canada MotoDev Motoblur Droid 2 Home- Spain Video Solutions XOOM Droid Motorola Android FoundationColumbia Innovation Regions/Division Product/ s Unofficial MetaMoto MotorolaAndroid Venezuela Foundation Argentina Software Motorola Droid Motorola DROID Does Brasil Mexico Moto FAIL Brasil #AMASocial Join the Conversation! Global Marketing Social Media at Motorola Page 14 Celebrating Device Purchase & Providing Access #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! Global Marketing Social Media at Motorola Page 15 Short Term Promotions to Drive Base #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 5
  • 3/30/2011Global Marketing Social Media at Motorola Page 16 Analyzing, Learning and Adapting CONSUMERS ARE TALKING ABOUT US #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation!Global Marketing Social Media at Motorola Page 17We Have Fans Who Love Our Products #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation!Global Marketing Social Media at Motorola Page 18…And We Have Opportunities to Leverage Feedback #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation! 6
  • 3/30/2011Global Marketing Social Media at Motorola Page 19What’s Next for 2011• Develop a real-time social media monitoring and response system• Globally create assets, playbook, rules of engagement for local execution to conserve resources and maintain consistent tone of voice• Continuing to grow our group of tech loyalists, while building relationships with lifestyle groups• Leverage worldwide network of engineers, designers and executives to share the Motorola Mobility story in our social embassies #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation!Global Marketing Social Media at Motorola Page 20You Know You Need a New Phone, Right? ☺Thank You!Blagica (blah-gee-tsa) Bottiglieroblagica@motorola.com@Blagica #AMASocial © 2011 Motorola Mobility, Inc. - Internal Confidential 3/30/2011 Join the Conversation!Global Marketing Social Media at Motorola Page 21 #AMASocial Join the Conversation! 7