1. THE NASCAR SERIES
A guide to local advertising opportunities

2. THE NASCAR SIGNATURE SERIES
Three series of non-stop action and loyal fans means three ways for
your brand to connect with the NASCAR audience.
Premier NASCAR circuit showcasing the best
drivers in the biggest races.
These high-reach events are a impactful way for advertisers to gain
awareness by reaching a large and engaged audience.
Popular racing series featuring modified pickup
trucks.
Fans that have NASCAR as destination viewing don’t miss a race in
this up-and-coming series. Deepen your media buy by taking your
message to the next level with these committed fans.
Proving ground for next generation of Sprint Cup
Series stars.
This niche race attracts a passionate fan, deeply interested in truck
racing. The Camping World Truck Series is perfect for an advertiser
looking for frequency in their advertising buy.

3. WHAT YOU NEED TO KNOW
NASCAR HEADLINES FUELING FANS THIS SEASON
• The 2015 Sprint Cup came down to the 36th and final race of the
NASCAR season at November’s Ford EcoBoost 400 in Homestead,
Florida. 30 year-old Kyle Busch edged Kevin Harvick, Jeff Gordon, and
Martin Truex, Jr. to win the race and the Sprint Cup championship.
• 2014 Sprint Cup champion Kevin Harvick lost the title but made history
earlier in the 2015 season with eight consecutive top-2 finishes; that run
sits third all-time behind Richard Petty’s 11 straight top-2 finishes set
back in 1975.
• Jeff Gordon also came up just short in 2015, ending his quest for a
fairytale finish. At the start of the Sprint Cup, Gordon announced that
2015 would be his final season. He walks away from the sport with 4
Sprint Cup championships and 93 career wins, the most in NASCAR’s
modern era (1972-present).
Join the noise and excitement of NASCAR with your message.

4. DEMOGRAPHIC SNAPSHOT
A VIEW FROM THE INFIELD
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports watch cab TV
pst yr : Any NASCAR Population: 245,403,097, Qualitative Population: 20,453,161
73% are homeowners 53% have some
college education
58% are married
9%
15%
17%
22%
19% 19%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men
67%
Women
33%
NASCAR attracts an established and committed audience.

5. CNN Republican
Debate
Mike & Mike
Hannity South Park
NBA Draft
Lottery
Conan
• Fox Sports1 raced on the scene with 1.4 million total tweets
for the Sprint Cup, Camping World Truck, and Xfinity series,
as well as support programming. This increased social
activity bumped Nascar into the top 10 on FS1.
• People who tweeted about NASCAR programming also
tweeted about other TV programs - 88% of those programs
air on Cable and included events like:
• MLB Baseball
• NASCAR Race Hub
• College Football
• 2015 FIFA Women’s World Cup
• Soccer
• UFC Fight Night
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
1. Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. Affinity Report: 2015 Yearly Nascar Racing Pulled 1/14/16.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
People who tweeted about NASCAR also tweeted
about these:
GENRES CATEGORIES
 News
 Special
 Reality
 Sports talk
 Comedy
 Drama
 Talk
NASCAR SET A TRACK RECORD ON
TWITTER LAST SEASON.
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1

6. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

7. YOUR NASCAR ON-AIR OPPORTUNITY
PREMIERES
Friday, February 18th
to
Friday, November 18th
Target Demo: M35-64, M55+
In 2015 NASCAR said farewell to Jeff Gordon who took his final victory lap. We haven’t seen
the last of Jeff, however, as he moves into the booth to call the racing action. Taking over for
the famous 24 car will be 2014 Xfinity Series champion Chase Elliot. Elliot, son of famous
NASCAR driver Bill Elliot will battle 2015 Xfinity Series champion Chris Buescher for the
coveted Sprint Cup Rookie of the Year honor. Following in Jeff Gordon’s tire tracks we will
have yet another NASCAR legend racing off into the sunset as 3 time champion Tony Stewart
has decided to hang up his helmet at the end of 2016.
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national
program averages from previous two seasons of specified series/event across all networks and are subject to
change; actual performance may vary by market, episode, etc.
• Sprint Cup Series: Thursday, February 18 – Sunday, October 2, Fox Sports 1, NBCSN
• Xfinity Series: Saturday, February 20 – Saturday, November 12, Fox Sports 1, NBCSN
• Camping World Truck Series: Friday, February 19 – Friday, November 18, Fox Sports 1
Demographic Household A18-34 A18-49 A25-54 A35-64
National Ratings 2.1 .3 .7 1.0 1.4

8. LEARN MORE
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