Cox Media provides targeted advertising solutions to reach Phoenix residents interested in staying close to home for vacations. Their television, online, and content integration solutions allow advertisers to reach "backyard destination" travelers across multiple platforms. Cox has high penetration rates in Phoenix and the ability to precisely target audiences by location, demographics, and interests to promote specific destinations like Sedona and Rocky Point.

1. REACHING THE “BACKYARD DESTINATION” VISITOR
PREPARED FOR OWENS HARKEY

2. Your Customers, Delivered
TODAY’S DISCUSSION
• Why Target Phoenix Residents?
• Sedona: Visitor Profile
• Rocky Point CVB: Visitor Profile
• The Cox Media Solution
• Questions/Feedback

3. BACKYARD DESTINATIONS
WHY TARGET PHOENIX RESIDENTS?
1.4 MIL
OVER
Phoenix adults said they are
“planning to stay close to
home “ when it comes to
vacation plans this year.
“BACKYARD DESTINATION
TRAVELER” FUN FACTS
• … 8 in 10 love doing research
before vacations
• … are 13% more likely than average
to recommend a great vacation spot
to others
• … nearly 3 out of 4 prefer weekend
vacations over one long vacation
Source: 2015 Scarborough/MRI, TARGET: Adults 18+ who plan to vacation close to home, Phoenix DMA

4. Your Customers, Delivered
SEDONA VISITOR
PROFILE

5. 55% Female/ 45% Male
63% are
college educated14% more likely than
average to be Married
Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Oak Creek/Sedona in the past year. Percentages may not add up to 100% due to rounding.
“College Educated” = Any college; “Other” = Respondent is a homemaker, student, disabled, temporarily laid-off, looking for work or other.
SEDONA/OAK CREEK VISITORS
DEMOGRAPHIC PROFILE
6%
17%
18%
17%
17%
25%
AGE
18-24 25-34 35-44
45-54 55-64 65+
7%
20%
12%
21%
17%
25%
HH INCOME
<$25K $25K-$40K
$40K-$50K $50K-$75K
$75-100K+ $100K+
38%
23%
23%
16%
EMPLOYMENT STATUS
Full Time Part Time Retired Other

6. SEDONA/OAK CREEK VISITORS
MEDIA HABITS
TELEVISION & ONLINE USAGE
• 3 out of 4 subscribe to either cable or satellite (COX/DirecTV/DISH)
• 3 out of 4 watch at least 20 hours of TV per week
• Over half spend at least 5 hours online per week
• This target is 25% more likely than average to use the internet to research travel options or book
travel reservations
TV PROGRAMS
TYPICALLY WATCHED
Movies – 80%
Comedies – 60%
Documentaries – 53%
Sports – 51%
Mystery/Suspense/Crime – 45%
Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Oak Creek/Sedona in the past year.
TELEVISED SPORTS
TYPICALLY WATCHED
AZ Diamondbacks– 53%
Monday Night Football – 52%
Phoenix Suns– 40%
Other Reg. Season NFL – 35%
ASU Football – 28%

7. CHARACTERISTICS
… skew 45+ in age
… are retired or work part-time
…48% more likely than average to
belong to a health club
…almost half have HH income over
$75K
… almost half are grandparents
SEDONA/OAK CREEK VISITORS
PRIMARY TARGET SEGMENTS
ADVENTUROUS COUPLES
Our analysis of market research data suggests your primary targets can be
segmented into the following groups:
CHARACTERISTICS
… are between 35-54
… over half are of Hispanic descent
…7 out of 10 have gone camping in
the past year
…are 110% more likely than average
to have HH income over $100K
… half have visited Prescott and/or
the Grand Canyon in the past year
FAMILY VACATIONERS
Source: R2 2014 Scarborough, Phoenix DMA.; Targets have visited Sedona in the past year; “Adventurous Couples” = Adults 18+ who are married and have no children under 18 in the household; “Family Vacationers” = Adults 18+ who are married and have at least
one child under 18 in the household

8. Your Customers, Delivered
ROCKY POINT
VISITOR PROFILE

9. 48% Female/ 52% Male
64% are
college educated52% are married however
they are slightly more
likely to be single
Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Rocky Point in the past three years. Percentages may not add up to 100% due to rounding.
“College Educated” = Any college; “Other” = Respondent is a homemaker, student, disabled, temporarily laid-off, looking for work or other.
ROCKY POINT VISITORS
DEMOGRAPHIC PROFILE
10%
23%
27%
20%
12%
9%
AGE
18-24 25-34 35-44
45-54 55-64 65+
15%
22%
9%
16% 15%
24%
HH INCOME
<$25K $25K-$40K
$40K-$50K $50K-$75K
$75-100K+ $100K+
52%
21%
13%
14%
EMPLOYMENT STATUS
Full Time Part Time Retired Other

10. ROCKY POINT VISITORS
MEDIA HABITS
TELEVISION & ONLINE USAGE
• 7 out of 10 subscribe to either cable or satellite (COX/DirecTV/DISH)
• 8 out of 10 watch at least 20 hours of TV per week
• Over 60% spend at least 5 hours online per week
• This target is 63% more likely than average to use the internet to research travel options or book
travel reservations
TV PROGRAMS
TYPICALLY WATCHED
Movies – 84%
Comedies – 65%
Dramas – 46%
Sports – 41%
Mystery/Suspense/Crime – 41%
Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Rocky Point in the past three years..
TELEVISED SPORTS
TYPICALLY WATCHED
Monday Night Football – 52%
AZ Diamondbacks– 47%
Other Reg. Season NFL – 44%
Phoenix Suns– 33%
ASU Football – 28%

11. CHARACTERISTICS
… slightly skew male
… work full-time
…nearly half are under the age of 35
…54% have HH income over $50K
… nearly 80% do NOT have children
ROCKY POINT VISITORS
PRIMARY TARGET SEGMENTS
FUN-SEEKING SINGLES
Our analysis of market research data suggests your primary targets can be
segmented into the following groups:
CHARACTERISTICS
… are between 18-44
… 72% are Caucasian
…almost half enjoy camping,
bicycling and/or hiking
…are 55% more likely than average
to have HH income over $100K
… nearly half have white collar
occupations
YOUNG FAMILIES
Source: R2 2014 Scarborough, Phoenix DMA.; Targets have visited Rocky Point in the past three years; “Fun-Seeking Singles” = Adults 18+ who are either never married, divorced or separated; “Family Vacationers” = Adults 18+ who are married and have at least one child under 18 in
the household

12. Your Customers, DeliveredYour Customers, Delivered
COX MEDIA SOLUTION
TELEVISION

13. COX MEDIA’S TV NETWORKS & PENETRATION
enen EspaEspaññolol
Total Cox Media
Cable & Satellite Households
Total Phoenix DMA
TV Households
% Penetration
1,175,385 1,834,360 64%
Sources: (1) Total Phoenix DMA TV Households: The Nielsen Company – Local Television Market Universe Estimates, 2014-15 TV Season. (2) Total Cox Media Cable & Satellite Households: NCC CableTrack Q3 2014 household universe estimates, based off of Nielsen Nov 2014 Total
Interconnect UEs. COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR AD. YOUR AD
MAY BE VIEWABLE ONLY BY ANALOG OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE SUBJECT TO CHANGE WITHOUT NOTICE AND
MAY NOT REFLECT CARRIAGE LIMITATIONS FOR INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS.
Cox Media offers advertising opportunities on 84 TV networks
and has the ability to reach nearly 1.2 million TV homes in the Phoenix DMA!

14. Index 367 260 218 214 211 172 170 162 162 160
RECOMMENDED FREQUENCY CABLE NETWORKS
Reach 43% 36% 34% 29% 29% 28% 26% 22% 21% 21%
RECOMMENDED REACH CABLE NETWORKS
• Discovery, CNN, NBC Sports Network and NFL Network offer the golden combination of both high reach
and high concentration of Adventurous Couples.
To be read as follows:
 In a typical week, Discovery Channel is viewed by 43% of “Adventurous Couples”
 Compared to the average adult in the market, this group is 160% more likely to have watched Fox Sports 1 in the past week.
ADVENTUROUS COUPLES
FAVORITE CABLE NETWORKS
Source: R2 2014 Scarborough, Phoenix DMA.; “Adventurous Couples” = Adults 18+ who are married and have no children under 18 in the household and have visited Sedona in the past year

15. Index 272 249 241 239 230 222 215 214 193 180
RECOMMENDED FREQUENCY CABLE NETWORKS
Reach 44% 38% 36% 34% 34% 34% 32% 24% 24% 21%
RECOMMENDED REACH CABLE NETWORKS
• ESPN2, Food Network, Comedy Central and Travel Channel offer the golden combination of both high
reach and high concentration of Family Vacationers.
To be read as follows:
 In a typical week, Discovery Channel is viewed by 44% of “Family Vacationers”
 Compared to the average adult in the market, this group is 141% more likely to have watched Pac-12 Network in the past week.
FAMILY VACATIONERS
FAVORITE CABLE NETWORKS
Source: R2 2014 Scarborough, Phoenix DMA.; “Family Vacationers” = Adults 18+ who are married and have at least one child under 18 in the household and have visited Sedona in the past year

16. Index 333 273 245 237 183 182 160 159 147 141
RECOMMENDED FREQUENCY CABLE NETWORKS
Reach 36% 32% 28% 25% 23% 22% 21% 21% 18% 18%
RECOMMENDED REACH CABLE NETWORKS
• Discovery, Comedy Central, USA, ESPN2 and NFL Network offer the golden combination of both high
reach and high concentration of Fun-Seeking Singles.
To be read as follows:
 In a typical week, Discovery Channel is viewed by 36% of “Fun-Seeking Singles”
 Compared to the average adult in the market, this group is 233% more likely to have watched Galavision in the past week.
FUN-SEEKING SINGLES
FAVORITE CABLE NETWORKS
Source: R2 2014 Scarborough, Phoenix DMA.; “Fun-Seeking Singles” = Adults 18+ who are either never been married, divorced or separated and have visited Rocky Point in the past three years

17. Index 389 261 225 224 208 191 187 167 154 140
RECOMMENDED FREQUENCY CABLE NETWORKS
Reach 30% 29% 25% 21% 21% 20% 19% 19% 19% 18%
RECOMMENDED REACH CABLE NETWORKS
• Comedy Central, AMC, ABC Family and TLC offer the golden combination of both high reach and high
concentration of Young Families.
To be read as follows:
 In a typical week, Comedy Central is viewed by 30% of “Young Families”
 Compared to the average adult in the market, this group is 289% more likely to have watched Disney XDin the past week.
YOUNG FAMILIES
FAVORITE CABLE NETWORKS
Source: R2 2014 Scarborough, Phoenix DMA.; “Young Families” = Adults 18+ who have an least one child under 18 in the household and visited Rocky Point in the past three years

18. TOP RATED TV PROGRAMS
Source: The Nielsen Company – Phoenix DMA. Based on Cox Media analysis of hardwired-cable Live+7 program ratings for the demo indicated across all Cox Media networks,
3/1/14 to 2/28/15. Adults 35-64
ADVENTUROUS COUPLES FAMILY VACATIONERS

19. TOP RATED TV PROGRAMS
Source: The Nielsen Company – Phoenix DMA. Based on Cox Media analysis of hardwired-cable Live+7 program ratings for the demo indicated across all Cox Media networks,
3/1/14 to 2/28/15. Adults 18-49
FUIN-SEEKING SINGLES YOUNG FAMILIES

20. Align the allure of Sedona, Arizona or Rocky Point with powerful, impactful and relevant cable
programming with Network Sponsorship opportunities! A combination of sponsorship
commercials and banner ads will increase reach and frequency and associate with the best
programs on cable!
Source: http://www.ana.ne. Press Release: ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content.
COMPATIBLE / RELEVANT PROGRAMMING EXAMPLES
Columbus Day
Deals are HERE!
VACATION INSPIRATION!
NETWORK SPONSORSHIP
• With over 70 television networks and thousands of television programs, Cox Media offers an
abundance of relevant programming for any advertiser seeking to target “vacation inspiration”.
• A recent study by the Association of National Advertisers (ANA) found marketers can increase
ad effectiveness up to 30% by placing it in the right programming context.
• 11% of viewers changed their opinion about purchasing a product based on the programming
context that the advertisement was displayed in.
• The alignment of congruent programming and advertising content ensures that the
advertisers message is received.

21. Your Customers, DeliveredYour Customers, Delivered
COX MEDIA SOLUTION
ONLINE

22. Reach Cox customers as they pay their bill and
check email on Cox.com
• Clutter Free! One ad on most pages
• Zone level geo-targeting
• “Takeover” Cox.com to promote events
• Interactive in-banner video ads
Cox Digital Ad Network connects with Cox
customers as they visit their favorite sites
• Behavioral Targeting to Travel Intenders
• Demo-Targeting: Reach an affluent audience
• 100% Accurate Zip+4 Geo-Targeting: No waste!
• Website Content Targeting: i.e. Travel & News
• :30 and :15 video pre-roll
• Interactive in-banner video ads
Engage with the affluent cox customer through digital media options that enhance your
multi-platform campaign! As the largest ISP in Arizona we can target our customers
where they surf and watch!
YOUR CUSTOMERS ARE ONLINE

23. TARGETING VISITORS ONLINE
Vacation spots
Customer visits Travel sites and
searches for hotels or deals online
Customer visits additional travel
sites the next day and is served
ads for “Visit Sedona” or “Come
Stay in Rocky Point”
We can identify consumers who
are researching or booking travel
We target these intenders
with unprecedented accuracy
We engage them with super-interactive ads that look like this!
1. 2.
3.

24. • Behavioral Targeting – Reach In-Market Consumers including bottom
of the funnel travel and luxury travel intenders
• Content Targeting – Deliver Premium Inventory on Relevant Sites
• Demographic Targeting – Using US Census Data
• Geo Targeting – Reach a Geographically Desirable Audience
IT’S A MULTISCREEN WORLD!
Source: eMarketer ; US Affluents' Media and Device Usage: Avidly Accessing Media, High Digital Device Ownership Drives Usage Higher, November 4, 2014
TARGETING VISITORS WITH DIGITAL VIDEO X
Consumers spend on average 10 hours and 19 minutes each day on multiple screens.
REACH YOUR TARGET AUDIENCE ON ANY SCREEN
Digital VideoX takes the power of your television commercial or interactive video and places it in front of
your target audience on desktop and mobile devices across the web, in brand safe environments.
ENHANCED TARGETING
BEYOND VIDEO AD SERVING
• Brand Safety
• Transparency & Audience Measurement

25. Your Customers, DeliveredYour Customers, Delivered
COX MEDIA SOLUTION
PROGRAM & CONTENT
INTEGRATION

26. Tell the Sedona story and invite Arizona residents to
explore their backyard in a half-hour program airing
on Arizona’s local channel Cox7! Cox Creative
Studios’ professional and highly qualified staff can
help you craft your message and produce segments
to reach your target audience!
POSSIBLE HIGHLIGHTS:
• Where to stay, shop & eat
• Local attractions and landmarks
• History of the area
• Tours and hiking trails
• Personal/spiritual enrichment & spas
• Special events & festivals
• Wineries, arts and cultural experience
‘VISIT SEDONA’ SPECIAL

27. ‘VISIT SEDONA’ SPECIAL
• Minimum of Eight (8) airings on Cox7 in Prime & Saturday morning programming
• Targeted co-branded cable television campaign driving viewers to ‘Visit Sedona’ special
• 300x promotional tune-ins from Cox7 inventory driving viewers to ‘Visit Sedona’ special
ON-AIR
• Rotating leaderboard and tower ads on Cox7.com linking to client website
• Digital Media impressions on Cox.com and Cox Digital Ad Network driving viewers to segment content on Cox7.com and Visit
Sedona website
• 50,000 Cox7.com & Cox.com impressions from Cox7 inventory driving viewers to digital platforms
• Program sponsorship carousel ad on Cox7 program show page
ONLINE
• Segments and full-length program are available 24/7 On-Demand Cox Channel 2636, and all Cox7 platforms
ON DEMAND VIEWING
SOCIAL MEDIA
• Minimum of 4 Social Media posts to Cox7 social media pages for 1 month
The ‘Visit Sedona’ COX7 partnership includes production of one half hour
special with a corresponding comprehensive multi-platform campaign that
shares the Sedona experience.
PRODUCTION
• Production of up to eight (8) segments filmed on location that are edited into a half hour ‘Visit Sedona’ special
• Rights to repurpose all video and the full program

28. COX7 PROGRAMMING
Join the adventure as host, Jeffrey Lehman, takes you to incredibly scenic
destinations throughout North America and the world in the Weekend
Explorer television series. Each episode features a unique destination and searches
out the area’s best kept secrets as well as exploring traditional landmarks.
Saturdays @ 11:30AM – Wednesdays @ 7:30PM.
Su Vida (Your Life) celebrates Southwest Hispanic culture, lifestyle, family and food.
Hosted by Vanessa Ramirez and JR Cardenas, Su Vida reaches 2nd and 3rd
generation Hispanics with culturally impactful stories and information about: Family,
Food, Health, Home, Arts, Entertainment and Music.
Wednesdays @ 8:30PM – Saturdays @ 12PM & Sundays @ 7:30PM & 9:30PM.
Pete Curé owns and operates Arterra Inc., a landscape architectural and construction
company based in Phoenix, AZ. As the host of “Step Outside” since 1998, Curé takes
the viewer on a journey around Arizona featuring: selecting and shopping for the
correct materials, remodeling of historic homes, pools and ponds, and design tips.
Sundays @ 8 and 10PM – Wednesdays @ 7PM & Saturdays @ 10:30AM.
Hosted by Monica Nelson, longtime radio & TV personality, Mom and Valley resident,
Arizona Living is a program dedicated to all things Arizona. From the home, style and
fashion, to beauty makeovers and tips, parenting, education and everything related to
your life, Arizona Living shows viewers the people, products and services that can
make their lives better.
Sundays @ 8:30PM – Tuesdays @ 7PM – Wednesdays @ 9PM & Saturdays @ 10AM.

29. COX7 PROGRAM INTEGRATION PARTNERSHIP
• 1x two to three minute segment shot on-location
• Minimum of 4 re-airings of the segment within one week of the month
• 1x :30 ‘Visit Sedona’ commercial in ALL AIRINGS of the program for 1 month (minimum of 16x per month)
• 200x :20/:10 Co-branded tune-in commercials to run on targeted Cox Media networks over the month
ON-AIR
• Rotating leaderboard and tower ads on Cox7.com linking to client website
• 400,000 digital media impressions on Cox.com and Cox Digital Ad Network the month of air
• Program sponsorship carousel ad on Cox7 program show page
ONLINE
• Segment and full-length program are available 24/7 On-Demand Cox Channel 2636
• Segment and full-length program available 24/7 on all Cox7 platforms
ON DEMAND VIEWING
SOCIAL MEDIA
• Minimum of 4 Social Media posts to Cox7 social media pages for 1 month

30. 2015 PARTNERSHIP SUMMARY
TELEVISION CAMPAIGN
DIGITAL MEDIA CAMPAIGN
A combination of Phoenix Interconnect, DirecTV & Dish on cable networks targeted to
potential visitors will keep Sedona & Rocky Point top of mind throughout Arizona in 2015!
New behavioral targeting and enhanced video ads will increase engagement and reach
potential visitors further down the purchase funnel.
TOTAL INVESTMENT: XXXXXXX
THANKS FOR YOUR PARTNERSHIP!
PROGRAM & CONTENT INTEGRATION
Tell the Sedona story with a dedicated half hour video special or within existing COX7
programming as 2-3 minute segments – across multiple screens and supported by an
extensive tune-in/promotional campaign!