1. PROFESSIONAL GOLF
A guide to local advertising opportunities

2. ‘MAJOR’ OPPORTUNITIES TO REACH GOLF FANS
THE PGA TOUR
As the most widely known golf organization in the world, the
PGA Tour operates the United States’ main men’s professional
golf tours.
CHAMPIONS TOUR
LGPA TOUR
The LPGA is the most prestigious women’s golf organizations and is
the longest-running women’s sports association in the world.
Golf fans across the U.S. tee-up to tune-in to these great tours:
Run by the PGA Tour, the Champions Tour hosts events throughout
the United States and Canada for golfers 50 and older.

3. MEN’S GOLF
Younger, bigger, and more exciting than ever.
WHAT YOU NEED TO KNOW
• 21 year-old American Jordan Spieth won the 2015 Masters with a record-
setting 72-hole score of 18-under. Spieth had the most birdies ever (28),
was the youngest 18-hole leader ever, and was the first wire-to-wire
winner since Raymond Floyd in 1976.
• Spieth followed his first major win by immediately winning his next at the
U.S. Open in June. He beat fellow American Dustin Johnson by one
stroke, becoming just the 6th player in history to win the Masters and U.S.
Open in the same year.
• Going for his 3rd major of the year in August, Spieth lost the PGA by three
strokes to Australian Jason Day, himself a first-time major winner. Day set
a new record for a major, going 20-under to best Tiger Woods’ previous
record of 19-under at the 2000 British Open.
• Spieth ended 2015 with 5 PGA Tour victories and a tour-leading
$12,030,465 in tour earnings. Consequently, Spieth was named PGA
Player of the Year and awarded the Jack Nicklaus Trophy, Arnold Palmer
Award, Byron Nelson Award, Vardon Trophy, and FedEx Cup.
Aligning your business with the buzz brings brand awareness.

4. WOMEN’S GOLF
Chipping through the traditionally male-dominated sport.
WHAT YOU NEED TO KNOW
• American Brittany Lincicome won the ANA Inspiration in April, the
LPGA’s first major of the 2015 season, forcing a playoff with an eagle
on the 72nd hole, then outdueling Stacy Lewis on the third extra hole to
win her second major championship.
• South Koreans Inbee Park and Chun In-gee won the next three LPGA
majors in June and July. Park’s victories at the Women’s PGA
Championship and Women’s British Open were her 6th and 7th career
LPGA major wins. For 20 year-old Chun, her victory at the U.S.
Women’s Open was her first LPGA major win.
• At only 18, New Zealander Lydia Ko became the youngest winner in 49
years of the LPGA Tour’s Player of the Year award. Ko earned the
award by winning five 2015 LPGA tournaments, including one major
(The Evian Championship). Ko also won the Race to the CME Globe
and led the LPGA money list with earnings over $2.8 million.
• 22 year-old Korean Sei-Young Kim was named 2015 Rookie of the
Year after winning 3 LPGA tournaments.
Extending your reach maximizes your advertising investment.

5. Men’s golf attracts an affluent and well-educated audience.
THE UPSCALE ADVANTAGE
8%
13%15%
18%
20%
26%
AGE
18-24 25-34 35-44
45-54 55-64 65+
34%
36%
17%
14%
HOUSEHOLD INCOME
Under 50K 50 - 100K 100-150K 150K +
80%
18%
3%
HOME OWNERSHIP
Own Rent Other
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwrks.PsYr.:: PGA TOUR (men’s golf) Population: 245,403,097, Qualitative Population:
18,739,440
71% male
34% have a
college education64% are married
DEMOGRAPHIC SNAPSHOT

6. Women’s golf reflects the same demographic.
THE UPSCALE ADVANTAGE
7%
11%
13%
18%
21% 30%
AGE
18-24 25-34 35-44
45-54 55-64 65+
40%
35%
14%
12%
HOUSEHOLD INCOME
Under 50K 50 - 100K 100-150K 150K +
76%
21%
3%
HOME OWNERSHIP
Own Rent Other
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwrks.PsYr.:: LPGA TOUR (women’s golf) Population: 245,403,097 Qualitative Population: 7,637,864
72% male
30% have a
college education61% are married
DEMOGRAPHIC SNAPSHOT

7. 2015 NFL Draft
CNN
Republican
Debate
The Kelly File
2015 MTV Video
Music Awards
European PGA
Tour Golf
2014 Hot Dog
Eating Contest
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
• Twitter users took to their devices and logged over 605k
tweets for PGA programming throughout 2014.
• ESPN garnered 382k tweets for the 2015 Open
Championship coverage in July 2015.
• People who tweeted about The Open also tweeted about
other Cable programs such as:
• ESPN2’s First Take
• USA’s WWE Monday Night RAW
• Syfy’s Sharknado 3: Oh Hell No!
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
1. Source: Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. Affinity Report: January 2014 – December 2014. 2015 Open Championship, 3rd Quarter 2015 PGA Tour Golf Pulled
10/27/15.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
People who tweeted about PGA Golf also tweeted
about these:
GENRES CATEGORIES
 News
 Sports talk
 Drama
 Reality
 Comedy
 Special
Programming with a strong social presence increases ad recall by up to 33%.1
GOLF WAS A HOLE IN ONE ON
TWITTER THIS YEAR.

8. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% HAVE CHECKED OUT SPORTS CONTENT ONLINE
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

9. Your Customers, Delivered
GOLF
PREMIERES
October 2015
to
August 2016
Target Demo: M35+, M55+
2016 marks the Centennial in PGA and the sport continues to lead the multi-billion dollar golf
industry. The PGA also conducts some of golf ’s premier championships, including the PGA
Championship, Ryder Cup, Senior PGA Championship, and the PGA Grand Slam of Golf. In
addition, the PGA is partnering with the LPGA beginning in 2016 and return to the Olympic
Games.
Key Tournaments:
• U.S. Open: Thursday, June 16 – Friday, June 17, 2016, Fox Sports 1
• The Open Championship: Thursday, July 14 – Sunday, July 17, 2016, ESPN
• PGA Championship : Thursday, August 27 – Sunday, August 31, 2016, TNT
• Tour Championship: Wednesday, September 21– Sunday, September 25, 2016, Golf

10. LEARN MORE
1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL
CLICK BELOW TO CONNECT WITH COX MEDIA: