1. PROFESSIONAL TENNIS
A guide to local advertising opportunities

2. SERVING UP THE ACTION
• With 61 tournaments in 30 countries, the ATP World Tour showcases the
finest male athletes competing in the world’s most exciting venues. From
Australia to Europe and the Americas to Asia, the stars of the 2015 ATP
World Tour will battle for prestigious titles and Emirates ATP Rankings points
at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand
Slams (non ATP events).
• The WTA is the global leader in women's professional sport with more than
2,500 players representing 92 nations competing for a record $118 million in
prize money at the WTA's 54 events and four Grand Slams in 33 countries.
Close to 5.4 million people attended women's tennis events in 2013 with
millions more watching on television and digital channels around the world.
Follow the ‘love’ for maximum brand awareness.

3. MEN’S TENNIS
Fan favorites dominate the game.
WHAT YOU NEED TO KNOW
• Reigning #1 ranked men’s player, Novak Djokovic, defeated
world’s #2 player, Andy Murray, in straight sets in the final of
January’s Australian Open, the first Grand Slam tournament of the
2016 season. It was a rematch of 2015’s Australian Open final, in
which Djokovic defeated Murray in 4 sets.
• Djokovic has now won 3 consecutive Grand Slam tournaments,
including the 2016 Australian Open and 2015’s Wimbledon and
U.S. Open. He is considered one of the greatest players of all
time, having won 11 Grand Slam singles titles and the Bronze
medal in Men’s Singles at the 2008 Summer Olympics.
• Djokovic lost the 2015 French Open final to Swiss player Stan
Wawrinka. The French Open, a tournament held on courts with
slower clay surfaces, is the only Grand Slam tournament that
Djokovic has never won; he has lost in its finals three times.
Connect to dedicated followers, passionate about the sport’s leaders.

4. WOMEN’S TENNIS
Williams v. Sharpova – the ubiquitous rivalry lives on.
WHAT YOU NEED TO KNOW
• Reigning #1 ranked player Serena Williams ended the 2015 season
named Women’s Tennis Association Player of the Year. In 2015,
Williams won 5 WTA titles, including 3 Grand Slam tournaments; she
also led the WTA in prize money with $10.5 million.
• Williams is considered one of the best, if not the best, to play the
game. She has won 4 Olympic Gold medals and 34 Grand Slam
titles, including 21 in singles, making her second all-time in the Open
Era by one title to Steffi Graf (22 titles).
• The 2016 WTA season started with a shocker when German
Angelique Kerber upset Williams in January’s Australian Open final, 6-
4, 3-6, 6-4. Kerber was the tournament 7-seed and had fought back
from match point in an earlier round.
• The Australian Open loss ended Williams’ streak of 8-straight Grand
Slam finals wins; however she still enters the next 2 Grand Slam
tournaments as the reigning champ, the French Open in May, and
Wimbledon in June.
Women’s tennis stars attract fans on and off the court.

5. THE TENNIS FAN
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwks Ps yr.:: Men’s tennis (ATP) Population: 245,403,097, Qualitative Population: 13,316,415
71% are homeowners
67% have a
college education
56% are married
11%
16%
18%
19%
18% 18%
0%
10%
20%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men 64%
Women
36%
Men’s tennis attracts an affluent and well-educated audience.
DEMOGRAPHIC SNAPSHOT

6. Women’s tennis reflects the same demographic.
THE TENNIS FAN
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwks Ps yr.:: Women’s tennis (WTA) Population: 245,403,097, Qualitative Population: 12,208,764
68% are homeowners
64% have a
college education
54% are married
9%
15%
19% 20% 19% 18%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men 58%
Women
42%
DEMOGRAPHIC SNAPSHOT

7. SportsCenter
Fear the
Walking Dead
Love & Hip Hop
Atlanta
2015 MTV Video
Music Awards
The Kelly File
Sharknado 3: Oh
Hell No!
• ESPN saw a lot of social activity from users throughout
their coverage of Wimbledon in 2015, with 1.1 million
tweets and 156 million impressions.
• 50% of the twitter users also talked about other TV
programs, of which 93% were cable TV programs.
• There were over 893k program tweets by users for
ESPN’s coverage of The US Open in 2015 and over 481k
for ESPN2.
• These twitter users were similar in that 40% who tweeted
about the 2015 Australian Open also tweeted about other
TV programs, of which 82% were on cable and 72% were
in network.
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming.
1. Source: Millward Brown Digital + Twitter, December 2013
Source: (1) SocialGuide Inc. Ratings &Affinity Report: Jan 2015– Sept 2015.
Pulled 11/2/15.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
GENRES CATEGORIES
 Special
 Music
 News
 Comedy
 Awards
 Reality
 Talk
People who tweeted about Tennis on ESPN2 also
tweeted about these:
TWITTER USERS “LOVE” TWITTER.
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1

8. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

9. Your Customers, Delivered
TENNIS
SEASON
Sunday, January 17th
to
Sunday, September 11th
Target Demo: M18-49, M25-54
The 2016 ATP World Tour calendar comprises the Grand Slam tournaments the ATP
World Tour Masters 1000, the ATP World Tour 500 series, the ATP World Tour 250
series, the Davis Cup and the ATP World Tour Finals.
• Australian Open: Sunday, January 17 - Sunday, January 31, ESPN, ESPN2
• BNP Paribas Open: Monday, March 7 - Sunday, March 20, ESPN, ESPN2
• Miami Open: Wednesday, March 21 - Sunday, April 3, ESPN
• Volvo Cars Open Thursday, April 7 - Sunday, April 10, ESPN2
• French Open: Sunday, May 22 - Thursday, June 2, ESPN2
• Wimbledon: Monday, June 27 - Sunday, July 10, ESPN, ESPN2
• US Open: Monday, August 29 - Sunday, September 11, ESPN, ESPN2

10. LEARN MORE
1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL
CLICK BELOW TO CONNECT WITH COX MEDIA: