Integrating Applications and User Experiences Bo Campbell Portal Project Manager Yardi Systems, Inc.
 
Gold Rush! <ul><li>2000 marked the peak of the “gold rush” for web applications </li></ul><ul><li>2000-2007 migration to w...
The Old Way <ul><li>Data “Warehouses” </li></ul><ul><li>Email or paper forms  </li></ul><ul><li>Copy and Paste </li></ul><...
The New Way <ul><li>Multifamily Information and Transactions Standard (MITS)  www.mitsproject.com </li></ul><ul><ul><li>Lo...
Web Apps <ul><li>CRM/Sales Systems </li></ul><ul><li>Rent Payment </li></ul><ul><li>ILS </li></ul><ul><li>Applicant Screen...
M I T S Online Survey Bank Payments Rent Bureau Feed to Hyperion PR and PO Approval  Prospect/Lead Gathering Work Order En...
User Experience (UX) <ul><li>Takes the side of the user </li></ul><ul><li>Sometimes contradicts marketing objectives </li>...
Marketing and UX Team Up <ul><li>Companies increasingly interacting through multiple channels of media </li></ul><ul><ul><...
Consistency, Customization and Credibility <ul><li>Apply customer data and demographics to deliver: </li></ul><ul><ul><li>...
Creating a Good Experience <ul><li>Relevant placement of content where and when the customer needs it </li></ul><ul><ul><l...
Integrations and UX <ul><li>Great to see how far we’ve come </li></ul><ul><li>MITS - Utilize standards </li></ul><ul><li>C...
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Application Integration - Bo Campbell, Yardi

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Application Integration - Bo Campbell, Yardi

  1. 1. Integrating Applications and User Experiences Bo Campbell Portal Project Manager Yardi Systems, Inc.
  2. 3. Gold Rush! <ul><li>2000 marked the peak of the “gold rush” for web applications </li></ul><ul><li>2000-2007 migration to web for everyone </li></ul><ul><li>Migration sparked a new perspective </li></ul><ul><ul><li>We can access anything from anywhere! </li></ul></ul><ul><li>New tools available for everyone to build applications </li></ul>
  3. 4. The Old Way <ul><li>Data “Warehouses” </li></ul><ul><li>Email or paper forms </li></ul><ul><li>Copy and Paste </li></ul><ul><li>Internal Data Entry Systems </li></ul>
  4. 5. The New Way <ul><li>Multifamily Information and Transactions Standard (MITS) www.mitsproject.com </li></ul><ul><ul><li>Lori Reeves, MITS Chair </li></ul></ul><ul><ul><li>Tamara Berndt, Deborah Brown </li></ul></ul><ul><li>MITS gives us standardization across all integrations </li></ul><ul><li>New openness and willingness to bring all companies together </li></ul><ul><li>Industry cooperation is reaching new levels </li></ul>
  5. 6. Web Apps <ul><li>CRM/Sales Systems </li></ul><ul><li>Rent Payment </li></ul><ul><li>ILS </li></ul><ul><li>Applicant Screening </li></ul><ul><li>Lease Generation </li></ul><ul><li>eSignatures </li></ul><ul><li>Search Engine Integration </li></ul><ul><li>Revenue Management </li></ul><ul><li>Many more! </li></ul>
  6. 7. M I T S Online Survey Bank Payments Rent Bureau Feed to Hyperion PR and PO Approval Prospect/Lead Gathering Work Order Entry WO Escalation to Pager Internet Listing Services Availability and Leasing Web Service BRE Client Example DATA
  7. 8. User Experience (UX) <ul><li>Takes the side of the user </li></ul><ul><li>Sometimes contradicts marketing objectives </li></ul><ul><li>Negative user experience: </li></ul><ul><ul><li>Distracting banner ads </li></ul></ul><ul><ul><li>Annoying pop-ups </li></ul></ul><ul><li>Marketing often represents the company goals </li></ul>
  8. 9. Marketing and UX Team Up <ul><li>Companies increasingly interacting through multiple channels of media </li></ul><ul><ul><li>Web, email, mobile, store, print </li></ul></ul><ul><ul><li>From purchasing to customer service </li></ul></ul><ul><li>Engaging customers through a range of web sites </li></ul><ul><ul><li>Traditional brochure web sites </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Property Portals </li></ul></ul><ul><ul><li>Resident Portals </li></ul></ul><ul><ul><li>Search sites </li></ul></ul><ul><li>Seeking long-term relationships with customers </li></ul><ul><li>More and more, if we’re creating content for the Web or any interactive channel, Marketing and UX will work together </li></ul>
  9. 10. Consistency, Customization and Credibility <ul><li>Apply customer data and demographics to deliver: </li></ul><ul><ul><li>The right information </li></ul></ul><ul><ul><li>The right amount of information </li></ul></ul><ul><ul><li>Information at the right time </li></ul></ul><ul><ul><li>Information properly </li></ul></ul><ul><ul><li>Information in the correct format and style </li></ul></ul>
  10. 11. Creating a Good Experience <ul><li>Relevant placement of content where and when the customer needs it </li></ul><ul><ul><li>Give the information expected, THEN hit them with a promotion or other marketing </li></ul></ul><ul><li>Balance bold ads with user experience </li></ul><ul><li>Choose a flow that is familiar to the user </li></ul><ul><li>Use ads that are relevant to the page content </li></ul><ul><li>Sell only at the right time in the experience </li></ul><ul><li>Show, don’t tell </li></ul>
  11. 12. Integrations and UX <ul><li>Great to see how far we’ve come </li></ul><ul><li>MITS - Utilize standards </li></ul><ul><li>Consider the user </li></ul><ul><li>Have fun! </li></ul>
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