Todd Park & Macon Philips, Lean Startup SXSW

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Todd Park (CTO @ White House) with Macon Phillips (Director of Digital Strategy @ White House) at the 2012 Lean Startup SXSW in Austin

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  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • What we learned from March 11, 2010Where we started: community health data90 days laterRising tide of data liberationChallenges, codeathons, meetupsPalooza II
  • Digital strategy team & core competencies: 1) engagement, 2) outreach, 3) content, 4) platformWeekly “odd couple meetings” mix up teams. Here’s an example of an outcome from those meetings:Challenge: rethink the petitions homepageRedesign has been up for about 3 weeks. Instead of just highlighting petitions, the new design incorporates related policy content and engagement opportuntiesThe result? The bounce rate has dropped by about 8%RelevantLean Startup Lessons:ENTREPRENEURSARE EVERWHERE:You don't have to work in a garage to be in a startup. You can even be in a 200 hundred year old building, the White House.ENTREPRENEURSHIPIS MANAGEMENTA startup is an institution, not just a product, so it requires management, a new kind of management specifically geared to its context.
  • Look at response to messaging, follow-on to that with content, see what content works, follow-on to that with deeper engagementRapid iteration in a social media campaign #40dollars
  • Look at response to messaging, follow-on to that with content, see what content works, follow-on to that with deeper engagementRapid iteration in a social media campaign #40dollars
  • Peak: Twitter: 5,900 an hour at 11 am on 12/21Whitehouse.gov: 4,300 per hour at 5 pm on 12/20Averages (50 hour campaign from Launch to announcement of compromise): Twitter: 1,400 per hour Whitehouse.gov: 920 per hour 12/20: Plouffe email + tweet @ 4:15, trending world wide at 5pm12/21: Morning show pickup, @whitehouse keeps on rting, highlight on blog, trending again12/22: POTUS statement on $40 dollars stories and people speaking out, encourage people to continue12/23: POTUS signs payroll tax cut extension
  • Getting users in the roomPicture of deese at briefing on refi, screenshot of whiteboard
  • 3. VALIDATEDLEARNINGStartups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision.
  • SHOW YELLOW BUBBLES THROUGHOUT THE SITE4. INNOVATIONACCOUNTINGTo improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups.
  • SHOW SCOND PHASE BASED ON FEEDBACK
  • SHOW SCOND PHASE BASED ON FEEDBACK
  • Todd Park & Macon Philips, Lean Startup SXSW

    1. 1. LEAN STARTUP INGOVERNMENT
    2. 2. A tale of 3 lean startups in the U.S. governmentMacon Phillips (@macon44)Todd Park (@todd_park)• Health Data Initiative• White House Digital• HealthCare.gov
    3. 3. Health Data Initiative: turning HHS into the “NOAA of health data” Weather data • Weather newscasts • Weather websites FUELS • Weather mobile apps • Weather insurance • And moreMade available to the public
    4. 4. Initial focus: March 11, 2010 Community Health Data
    5. 5. 90 days later, “Datapalooza I:”20+ new/improved apps built leveraging our data
    6. 6. The play we discovered we needed to run1. Publish new data for public/external access2. Make existing data machine- readable, downloadable, accessible via APIs3. Energetically market our data to innovators4. Show HHS data owners what innovators are able to produce with the data
    7. 7. Unleashed: a growing river of data liberation… Community Health Data for Provider Care Directories Providers & Quality HHS Data Being Liberated Medical/ “Blue Scientific Button” Knowledge Consumer Product Info
    8. 8. … intertwined with a growing river of innovation powered by open data
    9. 9. “Datapalooza II:” 50 amazing innovations, selected via an “American Idol”-style bakeoff, already serving millions of Americans
    10. 10. The river of open data and innovation is now becoming a flood • More data • More challenges • More startups, products • Health Data Consortium
    11. 11. Emerging: an open, self-propelled ecosystem that uses data to improve health (and create jobs) Rapidly Growing Array of Innovative Products and Services That:Health-Related Data • Help consumers take control of their from health and health care • Help employers promote health and wellness FUELS • Help care providers deliver better care • Help journalists shed light • Help local leaders make better- informed decisions • Data intermediary platforms that support all of the above • And much more
    12. 12. White House DigitalAmplifyWhite House Digital Strategy Team reach Impressions, audienceOpen Qualitative feedback Macon Phillips Director Digital StrategyEngage Participation, outcomes Sarah Bernard Deputy Director Digital Strategy Colleen Curtis Katelyn Sabochik Kori Schulman Kodiak StarrDirector Digital Content Deputy Director Online Creative Director Director Online Engagement Outreach Matt Compton Erin Lindsay Kasie Coccaro Peter WelschDeputy Director Digital Deputy Director Online Associate Director Online Deputy Director of Technology
    13. 13. 7000 #40Dollars600050004000300020001000 0 All 40 Dollars References (Twitter) Whitehouse.gov submissions
    14. 14. @WeThePeopleWhiteHouse.gov/WeThePeople
    15. 15. Stay in touch!Todd.Park@hhs.gov - @Todd_ParkMacon@who.eop.gov - @Macon44

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