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Todd Park & Macon Philips, Lean Startup SXSW


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Todd Park (CTO @ White House) with Macon Phillips (Director of Digital Strategy @ White House) at the 2012 Lean Startup SXSW in Austin

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Todd Park & Macon Philips, Lean Startup SXSW

  2. 2. A tale of 3 lean startups in the U.S. governmentMacon Phillips (@macon44)Todd Park (@todd_park)• Health Data Initiative• White House Digital•
  3. 3. Health Data Initiative: turning HHS into the “NOAA of health data” Weather data • Weather newscasts • Weather websites FUELS • Weather mobile apps • Weather insurance • And moreMade available to the public
  4. 4. Initial focus: March 11, 2010 Community Health Data
  5. 5. 90 days later, “Datapalooza I:”20+ new/improved apps built leveraging our data
  6. 6. The play we discovered we needed to run1. Publish new data for public/external access2. Make existing data machine- readable, downloadable, accessible via APIs3. Energetically market our data to innovators4. Show HHS data owners what innovators are able to produce with the data
  7. 7. Unleashed: a growing river of data liberation… Community Health Data for Provider Care Directories Providers & Quality HHS Data Being Liberated Medical/ “Blue Scientific Button” Knowledge Consumer Product Info
  8. 8. … intertwined with a growing river of innovation powered by open data
  9. 9. “Datapalooza II:” 50 amazing innovations, selected via an “American Idol”-style bakeoff, already serving millions of Americans
  10. 10. The river of open data and innovation is now becoming a flood • More data • More challenges • More startups, products • Health Data Consortium
  11. 11. Emerging: an open, self-propelled ecosystem that uses data to improve health (and create jobs) Rapidly Growing Array of Innovative Products and Services That:Health-Related Data • Help consumers take control of their from health and health care • Help employers promote health and wellness FUELS • Help care providers deliver better care • Help journalists shed light • Help local leaders make better- informed decisions • Data intermediary platforms that support all of the above • And much more
  12. 12. White House DigitalAmplifyWhite House Digital Strategy Team reach Impressions, audienceOpen Qualitative feedback Macon Phillips Director Digital StrategyEngage Participation, outcomes Sarah Bernard Deputy Director Digital Strategy Colleen Curtis Katelyn Sabochik Kori Schulman Kodiak StarrDirector Digital Content Deputy Director Online Creative Director Director Online Engagement Outreach Matt Compton Erin Lindsay Kasie Coccaro Peter WelschDeputy Director Digital Deputy Director Online Associate Director Online Deputy Director of Technology
  13. 13. 7000 #40Dollars600050004000300020001000 0 All 40 Dollars References (Twitter) submissions
  14. 14.
  15. 15. Stay in touch! - - @Macon44