29. How to optimize integrations
Integrations make your product
better
Measure your conversions and
revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome
34. How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every
company
Discover the engaging interactions
38. How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess
41. How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and
LTV
Measure individual effectiveness
46. How to optimize free tools
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue