Inbound marketing is all the rage in business circles these days, but what is it? And how do you do it?
A great inbound marketing program earns the attention of customers, draws them to your company website – and most importantly, converts them into sales. A successful program combines tactics like website design and user interface, content marketing, social media, email marketing, customer relationship management and search engine optimization.
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2. Inbound Marketing on the web means driving
visitors to a conversion-focused website,
turning those visitors to leads, and nurturing
those leads with content.
12. Inbound Marketing on the web means driving
visitors to a conversion-focused website,
turning those visitors to leads, and nurturing
those leads with content.
13. DRIVING VISITORS TO A CONVERSION-FOCUSED WEBSITE
!
How do I drive visitors
to the website?
14. DRIVING VISITORS TO A CONVERSION-FOCUSED WEBSITE
!
Build a site that solves their
problems. Optimize, and
keep writing.
15. DRIVING TRAFFIC TO YOUR WEBSITE?
!
!
SEO
Content Marketing
Social Media
Social Advertising
Email Newsletters
25. Inbound Marketing on the web means driving
visitors to a conversion-focused website,
turning those visitors to leads, and nurturing
those leads with content.
26. WHAT IS A CONVERSION-FOCUSED WEBSITE?
!
!
Positioning
Design
Calls to Action
Landing Pages
Content Management
Content
SEO
27. Inbound Marketing on the web means
visitors to a conversion-focused website,
turning those visitors to leads, and nurturing
those leads with content.
33. TURNING VISITORS TO LEADS
!
You’re asking for permission to
stay in front of them.
34. TURNING VISITORS TO LEADS
!
You work hard on your content,
but it’s worth it, right?
35. TURNING VISITORS TO LEADS
!
Form submissions should
segment and create new leads
in your CRM.
36. Inbound Marketing on the web means
visitors to a conversion-focused website,
turning those visitors to leads, and nurturing
those leads with content.
47. NURTURING LEADS WITH CONTENT
!
Your website and its content
can change based on a user’s
interactions.
48. NURTURING LEADS WITH CONTENT
!
Marketing Automation may
seem a little creepy, but think
of it as a way to give people
more of what they want, and
less of what they don’t.
50. A visitor comes
to your website
Sees content
she finds
compelling and
fills out a form
Visitor is added
to the CRM and
marked as lead
51. Depending on
visitors behavior,
is assigned a
segment
Marketing
automation system
begins email
campaign based
on segment
Website can
change Calls to
Action based on
the visitor’s
activity