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Hacking Timeline Apps to Build Awesome Stories

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500 Startups
500 Startups

Chris Ackermann's (Platform Partnerships @ Facebook) presentation at SMASH Summit on 7/26 in NYC

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Hacking Timeline Apps Chris Ackermann Platform Partnerships SMASH Summit NYC - July 26, 2012
Anatomy of a Timeline app
Anatomy of a Timeline app Your
Anatomy of a Timeline app Check in Become mayor Unlock Actions Place Badge Your Objects
Anatomy of a Timeline app Check in Become mayor Unlock Actions Stories Place Badge Your Objects Aggregations
So how do I create a *killer* Timeline
<cats or other meme>
No, not (well maybe...)
#1 - Build awesome
#1 - Build awesome stories
#1 - Build awesome stories Add context to activity through action and object properties
#1 - Build awesome stories
#1 - Build awesome stories Encourage users to attach message to the activity
#1 - Build awesome stories User generated photos add visual aspect to activity
#1 - Build awesome stories Action in your app + Or News Feed Authentication Publish actions
#1 - Build awesome stories Action and object User message User generated photos + Action links Awesome stories
#2 - Help us, help
#2 - Help us, help you
#2 - Help us, help you Turnaround object.song The Explosion Go Blank object.artist object.song Chri listened toIt Ain’t 2012 object.release object.song Punk Rock object.genre
#2 - Help us, help you
#2 - Help us, help you Individual actions rolled up by common Artist object
#2 - Help us, help you
#3 - Always be closing.
#3 - Always be closing
#3 - Always be closing
#3 - Always be closing email Permission Set 1 user_likes email user_likes Permission Set 2 user_photos publish_actions email user_likes Permission Set 3 user_photos publish_actions read_stream
#4 - Mobile, mobile,
#4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
#4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
#4 - Mobile, mobile, mobile
#4 - Mobile, mobile, mobile https://fb.trove.com/fbwapolabs/me/channels/trending/content/ http://fb.trove.com/fbwapolabs/mobile/?ref=bookmark&refid=0#/me/ K4ky7 channels/frontpage/content/K4ky7
Case study
Case study •‘Bought’ and ‘Faved’ OG actions •Includes facepile during authentication •Prompts users to share across product pages •Referral traffic from Facebook doubled •Membership grown from 1.8 MM to 3.2MM users •‘Pose’, ‘Comment’ and ‘Love’ OG actions •Leverage user message property for engaging stories •Designed multi-tier object model -> great Timeline aggregations •Daily signups via mobile app and website increased 5X
Questions?

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Hacking Timeline Apps to Build Awesome Stories

  • 1. Hacking Timeline Apps Chris Ackermann Platform Partnerships SMASH Summit NYC - July 26, 2012
  • 2. Anatomy of a Timeline app
  • 3. Anatomy of a Timeline app Your
  • 4. Anatomy of a Timeline app Check in Become mayor Unlock Actions Place Badge Your Objects
  • 5. Anatomy of a Timeline app Check in Become mayor Unlock Actions Stories Place Badge Your Objects Aggregations
  • 6. So how do I create a *killer* Timeline
  • 9. #1 - Build awesome
  • 10. #1 - Build awesome stories
  • 11. #1 - Build awesome stories Add context to activity through action and object properties
  • 12. #1 - Build awesome stories
  • 13. #1 - Build awesome stories Encourage users to attach message to the activity
  • 14. #1 - Build awesome stories User generated photos add visual aspect to activity
  • 15. #1 - Build awesome stories Action in your app + Or News Feed Authentication Publish actions
  • 16. #1 - Build awesome stories Action and object User message User generated photos + Action links Awesome stories
  • 17. #2 - Help us, help
  • 18. #2 - Help us, help you
  • 19. #2 - Help us, help you Turnaround object.song The Explosion Go Blank object.artist object.song Chri listened toIt Ain’t 2012 object.release object.song Punk Rock object.genre
  • 20. #2 - Help us, help you
  • 21. #2 - Help us, help you Individual actions rolled up by common Artist object
  • 22. #2 - Help us, help you
  • 23. #3 - Always be closing.
  • 24. #3 - Always be closing
  • 25. #3 - Always be closing
  • 26. #3 - Always be closing email Permission Set 1 user_likes email user_likes Permission Set 2 user_photos publish_actions email user_likes Permission Set 3 user_photos publish_actions read_stream
  • 27. #4 - Mobile, mobile,
  • 28. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
  • 29. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
  • 30. #4 - Mobile, mobile, mobile
  • 31. #4 - Mobile, mobile, mobile https://fb.trove.com/fbwapolabs/me/channels/trending/content/ http://fb.trove.com/fbwapolabs/mobile/?ref=bookmark&refid=0#/me/ K4ky7 channels/frontpage/content/K4ky7
  • 33. Case study •‘Bought’ and ‘Faved’ OG actions •Includes facepile during authentication •Prompts users to share across product pages •Referral traffic from Facebook doubled •Membership grown from 1.8 MM to 3.2MM users •‘Pose’, ‘Comment’ and ‘Love’ OG actions •Leverage user message property for engaging stories •Designed multi-tier object model -> great Timeline aggregations •Daily signups via mobile app and website increased 5X

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