this is the deck presented at the facebook developer garage in Austin during SXSW 2009

1. perspective re: developing for the
‘social network’

2. 1. context / approach
2. evolving perspective
3. evolving experiments

3. we are:
simple, private, real time file-sharing
and collaboration

4. in 2 clicks, instantiate a drop == a live
real-time point of rich media exchange
share and collaborate with whom you
want for your ends

5. you define identity, access, and
context off-system …

6. we just do ‘signal’

7. Used for:
- enabling workgroups/teams
- enabling classroom
- enabling live event
…where identity and distro are
implicit in the relationship

8. when you want a full ‘firehose’ of
rich content
- immediately
- flatly available
- within a defined loop

9. 1. context / approach
2. evolving perspective
3. evolving experiments

10. ‘content’ -> value scales with
distribution („the dark knight‟)
‘information’ -> value inversely
related to distribution (coke‟s formula)

11. the web has done well by
content,
but poorly by information

12. FB has a role to play for both,

13. (source) who am I
(signal) what am I saying
(distro) to whom am I saying it

14. all highly inter-related, but
ultimately independent

15. identity (profile) & then
signal (fb photos, status) &
then
distro (feed)

17. but things are evolving

18. identity (no)
signal (no)
distro (YES ++)

19. identity (validated profile, YES)
signal (fb photos, status, YES)
distro (feed, YES)

20. strong provider of all three,
but each is now truly
independently leverage-able

21. 1. context / approach
2. perspective
3. resulting experiments

22. a year ago people were
primarily using FB apps for
distro,
we were trying to leverage
identity

23. last year: we said,
“we will take care of private
sharing / exchange,
…FB (via apps) will allow us
harvest the benefits of identity,
and distribution without
dealing with them ourselves”

24. 1. FB app as ‘my account’ – an app
for privately aggregating drop.io
activity (identity)
2. FB app as an optional
context/distro ‘wrapper’ for drops
(distro), a different but real
‘group’

25. 1. fail
2. mostly fail

26. because…
1. our core app wasn’t yet
good enough
2. fb app platform wasn’t good
enough/the integration was
too cumbersome

27. just too confusing
and too many clicks

29. now…
1. fb connect as distro… out
there, promising.
2. fb connect as identity,
*pending*, promising.

31. just get rid of passwords…?

32. one year later,
- same game
- but now pull out what we
need, rather than push in our value