1.
Storytelling as a Design Tool

2.
Stefanie Kegel
UX / Interaction Designer
www.guerillagirl.de
twitter: @guerillagirl_
Hi!

3.
Why Storytelling?

4.
We all like Stories

5.
Storys are easy to
remember

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Storys will lead to
the ,Backlog‘ of your
Product

7.
Interactive Products are
narrative

8.
Storyboard-like Wireframing & Task Flows defining the Specs & Functions
Image Credit: ,Storyboards‘ by Chris Campbell / Flickr: http://www.flickr.com/photos/cgc/

9.
hm, wouldn‘t it be cool
if there is a possibility
to.... *IDEA*
Storyboard-like Wireframing & Task Flows defining the Specs & Functions
and will help you on ideation!

10.
Getting Started

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first point is....
Get the big Picture

12.
second point is....
Avoid to say “The User“

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A User represents always one single Person within a specific Usergroup

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third point is....
It‘s all about Goals &
Needs!

15.
Example: A Webapp to do a weekly food plan
Remember: Who actually is your cutomer/user - you will tell their story!

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Lena is trying to___________________________________________ , but
____________________________________________.

17.
make a weekly food plan
Lena is trying to___________________________________________ , but
she has to consider the food allergy of her kids!
____________________________________________.

18.
Goal
make a weekly food plan
Lena is trying to___________________________________________ , but
she has to consider the food allergy of her kids!
____________________________________________.
Problem

19.
Have fun when sketching!
Solution 1 Solution 2
Goal &
Problem &
Solution Descriptions
Benefits for our User?
additional: User Status? (angry,
happy, excited...)
Solution 3 Solution 4
Source: http://www.konigi.com/tools/graph-paper

20.
Stories help people to create a shared understanding of Needs & Goals

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Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered
thing (the later web app or product) come „alive“

22.
Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered
thing (the later web app or product) come „alive“
Stories are a great tool to generate more and useful Ideas even within yr team

23.
Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstract, cluttered
thing (the later web app or product) come „alive“
Stories are a great tool to generate more and useful Ideas even within yr team
Stories help us to communicate and sell design solutions to clients

24.
It hurts less to kill some paper sheets rather than the code
of a ready-to-go application

25.
Thank you!

26.
Recommended Reads:
Storytelling for User Experience The Inmates are running the asylum
by Whitney Quesenbery & Kevin Brooks / Rosenfeld Media by Alan Cooper