The document discusses conventions used in a music video, related genres, and packaging like digipaks and advertisements. It notes conventions like close-ups, shots changing with the beat, and the artist singing. It also discusses using conventions from the pop/rock genre. The created music video uses conventions like clear performance/narrative distinction, prolonged artist shots, and a clear storyline. The accompanying digipak and advertisement also use conventions like images, names, and release details while emphasizing simplicity.

1. How my media product
uses, develops or
challenges conventions.
{ Manoraj Sivantharajah

2. Conventions of music
videos.
I learnt a lot about conventions of music videos and
did a lot of research into this. I have presented my
findings in my blog post named “conventions of
music videos”.
This a basic summary of what I found about
conventions of music videos; There are very basic
common features that can be seen within all the
music videos. These include close ups of artists and
the shots when they do change, change to the beat
to make the music video flow and look effective.
Also there is the artist actually singing through the
music video whilst other things are happening in
the music video.

3. Music Genre conventions.
I learnt a lot about conventions of music genres and
have done research into this. I have presented my
findings in my blog post named “conventions of
music videos”.
The genre of music that our music video belongs to
is Pop/Rock. The genre that our music video falls
into has the following conventions as well as the
conventions of a generic music video as mentioned
in the previous slide. These music videos tend to
have lot of shots of the artists and also there always
seems to be a video that goes alongside the lyrics
that are being sung. Also the artist is singing the
song whilst performing in the actual music video.

4. Conventions that we have
used.
After looking at the conventions of music videos
and genre conventions we as a group decided to
use a lot of these conventions as we believe that by
using these conventions it will help create an
effective music video. We did not use all of the
conventions however as we did not feel as if though
it was appropriate for our music video. For instance
we did not have the lead singer performing in the Shots of artist performing song.
flashbacks. Also we did not just have the main
singer singing in one place.
In this slide and the next I am going to use screen
shots with captions underneath the pictures to
show what conventions we have used.
Clear difference between
performance and narration.

5. Conventions that we have
used.
Superimposition Close-ups Reinforcement of
narrative side
Also we made sure
that we changed the
shots at the change of
beat to make it
effective and this is a
Very clear storyline. Prolonged shots of artist. convention of music
videos.

6. Conventions that we have
used.
Another convention of music videos in particular a
convention of the genre that we worked is the
Performance aspect categories that pop/rock falls into. The genre work
in falls conventionally into performance based and
narrative based. So we decided to incorporate this
into our music video to make it as effective as
possible.
Narrative aspect.

7. Digipak Conventions
In order to know what the conventions of a Digipak
are I decided to research into them and presented
my findings on my blog under a post named
“Digipaks-Overview”
I found that the conventions of a Digipak is as
follows:
 Images
 Artist’s name
 Details of tracks
“Loud” Digipak cover
 Track listing
 Song producers
 Song writers
 lyrics
“#3” Digipak cover

8. Digipak Conventions-
That we have used.
In the next slide I shall show you what we conventions
we have used. We did use a majority of the
conventions but we were heavily influenced by the
Digipak called “Coexist” by “The XX”. You can see a
full analysis of this Digipak on my blog under the
name “Digipak Analysis: Coexist”.
Front cover of “Coexist” We were influenced because of its simplicity and we
thought that it will go well with the type of band that
we have created for our music video. Also we used the
conventions we have used to create a successful
Digipak that will sell if it were put out there in the real
world. However we did not provide information on
the details of the tracks of the lyrics as we felt that this
was not useful. And also we felt that this information
will take too much room on the Digipak, thus taking
away from the simplicity we had planned for it.
Back cover of “Coexist”

9. Digipak Conventions-
Track listing Barcode
That we have used.
Album name
Artist name
Image of artist
Song writers Publisher

10. Digipak Advert
Conventions
In order to know what the conventions of a Digipak
advert were I decided to research into them and
presented my findings on my blog under a post
named “Digipak Adverts: Overview”
I found that the conventions of a Digipak advert is
as follows:
 Artists image
 Image of the Digipak front cover “Fallen Empires”
Digipak advert
 Album name
 Legal information (smallprint)
 Information about release date
“#3”
Digipak advert

11. Digipak Advert Conventions-
That we have used.
In the next slide I shall show you the conventions
that we have used within our Digipak advert. As
we were influenced by simplicity to create our
Digipak we decided to carry on this theme and use
the Digipak as a house style and do a similar thing
for our Digipak advert. We were also influenced to
a certain extent by Ed Sheeran’s Digipak advert for
his album “+” I have analyzed this on my blog.
We were influenced by this advert as it is simple
and it is spaced out a lot really drawing the
attention into the picture in the middle. The only
convention we did not include was the legal
Digipak Advert for “+”
information as we though this would take room
and take away from the effectiveness of the advert.

12. Digipak Advert Conventions-
That we have used.
Album name
Production
company
Image associated
with Digipak
Release
date
Album
cover
Artist name
Brief info about album Twitter and Facebook Website

13. How our use of conventions
will appeal to an audience.
The conventions we have used will appeal to the audience and
engage them as in terms of the music videos our target audience
look for a stereotypical music video as this is the case for the genre
our music video falls into. So we followed the conventions of the
genre so that it would appeal to the target audience. However we
did make it a bit unconventional at times by leaving stuff out and
adding bits in such as unique shots such as the “Photo to Reality”
which will catch the eye of the audience and engage them.
In terms of our Digipak and Digipak advert we followed almost all
the conventions which will appeal just normally to audiences but as
incorporated the simplicity it will appeal more to the audience as it
would catch the eye of the audience as the simplicity alongside the
bright blue colour.

14. Adaptation of conventions?
We didn’t really adapt an existing convention but we
did play a huge emphasis on simplicity and
incorporated on the Digipak and Digipak advert.
Music Video Also we did do this thing where buy we repeatedly
used a similar image across all three products which
promotes each other side by side. As they get repeated
the audience are most likely to remember all three
products. The image I am talking about is the one
below which can be seen in all three media products.
Digipak
Digipak advert