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The future is a cloud hosted retail store

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24symbols talk at the World e-Reading Congress, May 2012

24symbols talk at the World e-Reading Congress, May 2012

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The future is a cloud hosted retail store The future is a cloud hosted retail store Presentation Transcript

  • The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
  • and that used to be fine
  • until something happened
  • We live in a world whereeverything can be copied
  • We live in a world wherepeople can publish content for free
  • Rules are broken
  • Will people pay for your content?
  • NO(sorry)
  • unless
  • Extremely high quality and differentiated contentImpressive brand recognition
  • Total availability
  • Tough, huh? ?
  • Classic content-focused business model
  • Content is not enoughFREE CONTENT PAID CONTENT many 1
  • But it is still key…
  • … and core of your business
  • I (and some others ) have the solution c
  • FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
  • Not enough!!!
  • Let me repeat again
  • Content is NOT enoughFREE CONTENT PAID CONTENT many 1
  • BOOK AS A SERVICE API
  • 1. Book on the cloud
  • 1.a. Multidevice synchronization HTML5 Web iPad app
  • 1.b. Real-TimeLearningandControl
  • 1.c. Mutable artifact Credits: Craig Mod, June 2011
  • 2. Social Reading
  • Breakingthe wallbetweenthe bookand thereaders…
  • … among the readers themselves…
  • … and with the authors?
  • 3. Content aggregation
  • This is what many of you would liketo have (picture of Apple Store in NYC)
  • But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
  • “Book as a Service” provides a real HUB for readers, publishers and authors
  • 4. API access API
  • Are books “it”?
  • The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
  • BOOK AS A SERVICE API
  • ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols