The future is a cloud hosted retail store

738 views
685 views

Published on

24symbols talk at the World e-Reading Congress, May 2012

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
738
On SlideShare
0
From Embeds
0
Number of Embeds
135
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The future is a cloud hosted retail store

  1. 1. The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
  2. 2. and that used to be fine
  3. 3. until something happened
  4. 4. We live in a world whereeverything can be copied
  5. 5. We live in a world wherepeople can publish content for free
  6. 6. Rules are broken
  7. 7. Will people pay for your content?
  8. 8. NO(sorry)
  9. 9. unless
  10. 10. Extremely high quality and differentiated contentImpressive brand recognition
  11. 11. Total availability
  12. 12. Tough, huh? ?
  13. 13. Classic content-focused business model
  14. 14. Content is not enoughFREE CONTENT PAID CONTENT many 1
  15. 15. But it is still key…
  16. 16. … and core of your business
  17. 17. I (and some others ) have the solution c
  18. 18. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
  19. 19. Not enough!!!
  20. 20. Let me repeat again
  21. 21. Content is NOT enoughFREE CONTENT PAID CONTENT many 1
  22. 22. BOOK AS A SERVICE API
  23. 23. 1. Book on the cloud
  24. 24. 1.a. Multidevice synchronization HTML5 Web iPad app
  25. 25. 1.b. Real-TimeLearningandControl
  26. 26. 1.c. Mutable artifact Credits: Craig Mod, June 2011
  27. 27. 2. Social Reading
  28. 28. Breakingthe wallbetweenthe bookand thereaders…
  29. 29. … among the readers themselves…
  30. 30. … and with the authors?
  31. 31. 3. Content aggregation
  32. 32. This is what many of you would liketo have (picture of Apple Store in NYC)
  33. 33. But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
  34. 34. “Book as a Service” provides a real HUB for readers, publishers and authors
  35. 35. 4. API access API
  36. 36. Are books “it”?
  37. 37. The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
  38. 38. BOOK AS A SERVICE API
  39. 39. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols

×