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The future is a cloud hosted retail store

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24symbols talk at the World e-Reading Congress, May 2012

24symbols talk at the World e-Reading Congress, May 2012

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    The future is a cloud hosted retail store The future is a cloud hosted retail store Presentation Transcript

    • The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
    • and that used to be fine
    • until something happened
    • We live in a world whereeverything can be copied
    • We live in a world wherepeople can publish content for free
    • Rules are broken
    • Will people pay for your content?
    • NO(sorry)
    • unless
    • Extremely high quality and differentiated contentImpressive brand recognition
    • Total availability
    • Tough, huh? ?
    • Classic content-focused business model
    • Content is not enoughFREE CONTENT PAID CONTENT many 1
    • But it is still key…
    • … and core of your business
    • I (and some others ) have the solution c
    • FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
    • Not enough!!!
    • Let me repeat again
    • Content is NOT enoughFREE CONTENT PAID CONTENT many 1
    • BOOK AS A SERVICE API
    • 1. Book on the cloud
    • 1.a. Multidevice synchronization HTML5 Web iPad app
    • 1.b. Real-TimeLearningandControl
    • 1.c. Mutable artifact Credits: Craig Mod, June 2011
    • 2. Social Reading
    • Breakingthe wallbetweenthe bookand thereaders…
    • … among the readers themselves…
    • … and with the authors?
    • 3. Content aggregation
    • This is what many of you would liketo have (picture of Apple Store in NYC)
    • But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
    • “Book as a Service” provides a real HUB for readers, publishers and authors
    • 4. API access API
    • Are books “it”?
    • The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
    • BOOK AS A SERVICE API
    • ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols