The future is a cloud hosted retail store       The “Book as a Service” approach            Justo Hidalgo, Chief Product O...
and that used to be fine
until something happened
We live in a world whereeverything can be copied
We live in a world wherepeople can publish content          for free
Rules are broken
Will people pay for your        content?
NO(sorry)
unless
Extremely high quality and  differentiated contentImpressive brand recognition
Total availability
Tough, huh?              ?
Classic content-focused business             model
Content is not enoughFREE CONTENT                    PAID                              CONTENT               many         ...
But it is still key…
… and core of your business
I (and some others ) have the           solution                                 c
FreemiumREADERS   FREE ACCESS   WANT MORE?          TO CONTENT                                     c
Not enough!!!
Let me repeat again
Content is NOT enoughFREE CONTENT                   PAID                             CONTENT               many           ...
BOOK AS A SERVICE       API
1. Book on the cloud
1.a. Multidevice synchronization  HTML5   Web       iPad app
1.b. Real-TimeLearningandControl
1.c. Mutable artifact                 Credits: Craig Mod, June 2011
2. Social Reading
Breakingthe wallbetweenthe bookand thereaders…
… among the readers themselves…
… and with the authors?
3. Content aggregation
This is what many of you would liketo have (picture of Apple Store in NYC)
But that’s a huge challenge forMOST publishers… and for readers                Big PublisherI just wanted   to read a    b...
“Book as a Service” provides a real HUB for readers, publishers and             authors
4. API access     API
Are books “it”?
The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
BOOK AS A SERVICE       API
ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols
The future is a cloud hosted retail store
The future is a cloud hosted retail store
The future is a cloud hosted retail store
The future is a cloud hosted retail store
The future is a cloud hosted retail store
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The future is a cloud hosted retail store

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24symbols talk at the World e-Reading Congress, May 2012

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Transcript of "The future is a cloud hosted retail store"

  1. 1. The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
  2. 2. and that used to be fine
  3. 3. until something happened
  4. 4. We live in a world whereeverything can be copied
  5. 5. We live in a world wherepeople can publish content for free
  6. 6. Rules are broken
  7. 7. Will people pay for your content?
  8. 8. NO(sorry)
  9. 9. unless
  10. 10. Extremely high quality and differentiated contentImpressive brand recognition
  11. 11. Total availability
  12. 12. Tough, huh? ?
  13. 13. Classic content-focused business model
  14. 14. Content is not enoughFREE CONTENT PAID CONTENT many 1
  15. 15. But it is still key…
  16. 16. … and core of your business
  17. 17. I (and some others ) have the solution c
  18. 18. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
  19. 19. Not enough!!!
  20. 20. Let me repeat again
  21. 21. Content is NOT enoughFREE CONTENT PAID CONTENT many 1
  22. 22. BOOK AS A SERVICE API
  23. 23. 1. Book on the cloud
  24. 24. 1.a. Multidevice synchronization HTML5 Web iPad app
  25. 25. 1.b. Real-TimeLearningandControl
  26. 26. 1.c. Mutable artifact Credits: Craig Mod, June 2011
  27. 27. 2. Social Reading
  28. 28. Breakingthe wallbetweenthe bookand thereaders…
  29. 29. … among the readers themselves…
  30. 30. … and with the authors?
  31. 31. 3. Content aggregation
  32. 32. This is what many of you would liketo have (picture of Apple Store in NYC)
  33. 33. But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
  34. 34. “Book as a Service” provides a real HUB for readers, publishers and authors
  35. 35. 4. API access API
  36. 36. Are books “it”?
  37. 37. The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
  38. 38. BOOK AS A SERVICE API
  39. 39. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols

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