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The future is a cloud hosted retail store
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The future is a cloud hosted retail store

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24symbols talk at the World e-Reading Congress, May 2012

24symbols talk at the World e-Reading Congress, May 2012

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  • 1. The future is a cloud hosted retail store The “Book as a Service” approach Justo Hidalgo, Chief Product Officer @justohidalgo
  • 2. and that used to be fine
  • 3. until something happened
  • 4. We live in a world whereeverything can be copied
  • 5. We live in a world wherepeople can publish content for free
  • 6. Rules are broken
  • 7. Will people pay for your content?
  • 8. NO(sorry)
  • 9. unless
  • 10. Extremely high quality and differentiated contentImpressive brand recognition
  • 11. Total availability
  • 12. Tough, huh? ?
  • 13. Classic content-focused business model
  • 14. Content is not enoughFREE CONTENT PAID CONTENT many 1
  • 15. But it is still key…
  • 16. … and core of your business
  • 17. I (and some others ) have the solution c
  • 18. FreemiumREADERS FREE ACCESS WANT MORE? TO CONTENT c
  • 19. Not enough!!!
  • 20. Let me repeat again
  • 21. Content is NOT enoughFREE CONTENT PAID CONTENT many 1
  • 22. BOOK AS A SERVICE API
  • 23. 1. Book on the cloud
  • 24. 1.a. Multidevice synchronization HTML5 Web iPad app
  • 25. 1.b. Real-TimeLearningandControl
  • 26. 1.c. Mutable artifact Credits: Craig Mod, June 2011
  • 27. 2. Social Reading
  • 28. Breakingthe wallbetweenthe bookand thereaders…
  • 29. … among the readers themselves…
  • 30. … and with the authors?
  • 31. 3. Content aggregation
  • 32. This is what many of you would liketo have (picture of Apple Store in NYC)
  • 33. But that’s a huge challenge forMOST publishers… and for readers Big PublisherI just wanted to read a book… Great Publisher Cool Publisher
  • 34. “Book as a Service” provides a real HUB for readers, publishers and authors
  • 35. 4. API access API
  • 36. Are books “it”?
  • 37. The “book” willalways be a true andreliable representationof our stories,experiences andknowledge
  • 38. BOOK AS A SERVICE API
  • 39. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com@24symbols