Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and technology.
Marel Q1 2024 Investor Presentation from May 8, 2024
Brand Building with Social Media
1.
2. A bit about me.
Barry Hurd
President of 123SocialMedia.com.
Program Director of Social Media Club Seattle
Has presented to a variety of client and business networks
including the Master Builders Association, The Executive
Network of Seattle, MIT Enterprise Forums, The Village
Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni
Network, National Association of Realtors, Microsoft, and
Social Media Club.
He has received press coverage from such sources as the Seattle PI, Q13
Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big
Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications,
Mashable, Everett Herald, King County Business Journal, and The
National Law Journal (Law.com)
7. THINK STRATEGY - ASK QUESTIONS
WHERE ARE MY
CONSUMERS ?
WHERE ARE MY
EMPLOYEES ?
WHO DO I WANT TO
NETWORK WITH ?
8. THINK DIRECTION
DON’T START WITHOUT ONE
SALES
PARTNERSHIPS
COMMUNITY INVOLVEMENT
RECRUITING
PUBLIC RELATIONS
INVESTOR COMMUNICATIONS
9. THINK PROFESSIONAL
PRESENT YOUR BEST FACE
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE
17. YOU SHARE A CONVERSATION WITH FIVE OTHERS
TWO OF THEM MEET YOU THE FOLLOWING WEEK
PERHAPS ONE OF THEM CONTACTS YOU
YOU KNOW ONE IN THREE DO BUSINESS
BOTTOM LINE RESULT
YOUR HOUR = 1/3 OF A TRANSACTION
26. DON’T FORGET - MEASUREMENT
GOOGLE ANALYTICS
FEEDBURNER
WOOPRA
User Information
CRAZYEGG
USERVOICE
POLL DADDY
27. Other useful reading
Our blog at 123socialmedia.com or
http://twitter.com/123socialmedia
Wave 3 Report – Universal McCann
Search Engine Results 2010 – Enquiro Research
Alltop.com – industry specific blogs