SlideShare a Scribd company logo

Target customer -How do consumer characteristics influence buying behavior

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

Based on the "Marketing Management" by Philip Kotler

Business
1 of 22
Analysing Consumer Buying Behaviours
How do Consumer characteristics influences Buying Behaviour ??
Psychological Factors Personal Factors Cultural Factors Social Factors
Comfort Freedom Individualism Practicality Progress Respect Honesty Integrity Hard work Rituals Different Values
Geographical Boundaries
Family Friends Primary Reference Groups
Religion Profession Secondary Reference Groups
Aspirational Groups (individual hopes to join) Dissociative Groups (individual rejects)
Opinion Leaders
Human Age Cycle
Occupation
Economic Condition
Lifestyle
Perceptions
Emotions attachment to any object or service
Consumer Behaviour is influenced by following factors Cultural Factors ( Different values and Geographical boundaries) Social Factors (Reference Groups – Primary & Secondary, Aspirational and Dissociative Factors and Opinion Leader) Personal Factors (Human Age Cycle, Occupation , Economic Conditions and Lifestyle) Psychological Factors (Perceptions and Emotions)
Nihar Shambharkar Created by -- National Institute of Technology , Trichy During an Internship by -- Prof. Sameer Mathur Indian Institute of Management , Lucknow (www.IIMintenship.com)

Recommended

Consumer behavior
Consumer behaviorConsumer behavior
Consumer behaviorVinit Khandelwal
 
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...Saddam Siddiqui
 
6. advertising i consumer behavior
6. advertising i consumer behavior6. advertising i consumer behavior
6. advertising i consumer behaviorjuw123
 
Workforce diversity
Workforce diversityWorkforce diversity
Workforce diversityIRENE BALANE
 
consumer buying behaviour in PAKISTAN
consumer buying behaviour in PAKISTANconsumer buying behaviour in PAKISTAN
consumer buying behaviour in PAKISTANYOU SAF
 
How do consumer characteristics affect buying behaviour
How do consumer characteristics affect buying behaviourHow do consumer characteristics affect buying behaviour
How do consumer characteristics affect buying behaviourVaishnavi Ketharnathan
 
Mm
MmMm
Mmsriharshini makam
 
Marketing
MarketingMarketing
Marketingjohnd03
 

Recommended

Consumer behavior
Consumer behaviorConsumer behavior
Consumer behaviorVinit Khandelwal
 
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...
Quarantine Lectures - Crash Course Marketing Ep 9: Understanding Consumer Beh...Saddam Siddiqui
 
6. advertising i consumer behavior
6. advertising i consumer behavior6. advertising i consumer behavior
6. advertising i consumer behaviorjuw123
 
Workforce diversity
Workforce diversityWorkforce diversity
Workforce diversityIRENE BALANE
 
consumer buying behaviour in PAKISTAN
consumer buying behaviour in PAKISTANconsumer buying behaviour in PAKISTAN
consumer buying behaviour in PAKISTANYOU SAF
 
How do consumer characteristics affect buying behaviour
How do consumer characteristics affect buying behaviourHow do consumer characteristics affect buying behaviour
How do consumer characteristics affect buying behaviourVaishnavi Ketharnathan
 
Mm
MmMm
Mmsriharshini makam
 
Marketing
MarketingMarketing
Marketingjohnd03
 
Diversity and biological characteristics
Diversity and biological characteristicsDiversity and biological characteristics
Diversity and biological characteristicsNoman Rajput
 
Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |FaHaD .H. NooR
 
05. consumer buyer behavior
05. consumer buyer behavior05. consumer buyer behavior
05. consumer buyer behaviorRegmi Milan
 
Leader's Guide to Corporate Culture
Leader's Guide to Corporate CultureLeader's Guide to Corporate Culture
Leader's Guide to Corporate CultureSayal Gupta
 
The organizational culture-HBO/Manuscript By: Joi
The organizational culture-HBO/Manuscript By: JoiThe organizational culture-HBO/Manuscript By: Joi
The organizational culture-HBO/Manuscript By: JoiOur Lady of Fatima University (OLFU) - Antipolo Campus
 
Chapter6
Chapter6Chapter6
Chapter6hidelzacastillo
 
Mba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizationsMba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizationsRai University
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourDivyanshi Dangayach
 
Foundations of indiv. behv
Foundations of indiv. behvFoundations of indiv. behv
Foundations of indiv. behvAbhirami A Asokh
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourSameer Mathur
 
Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptAnnisa Amanda
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
3. customer and consumer
3. customer and consumer3. customer and consumer
3. customer and consumerDeepika Aswal
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviourFaith Martin
 
Consumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_DemoConsumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_DemoHang Pham.M
 
How do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behaviorHow do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behaviorSameer Mathur
 
Entrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by karEntrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by karkarventhanps
 
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerAnalyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerChoudhry Asad
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourSameer Mathur
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
 
Success
SuccessSuccess
SuccessMoncy Varghese
 

More Related Content

What's hot

Diversity and biological characteristics
Diversity and biological characteristicsDiversity and biological characteristics
Diversity and biological characteristicsNoman Rajput
 
Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |FaHaD .H. NooR
 
05. consumer buyer behavior
05. consumer buyer behavior05. consumer buyer behavior
05. consumer buyer behaviorRegmi Milan
 
Leader's Guide to Corporate Culture
Leader's Guide to Corporate CultureLeader's Guide to Corporate Culture
Leader's Guide to Corporate CultureSayal Gupta
 
Mba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizationsMba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizationsRai University
 
Foundations of indiv. behv
Foundations of indiv. behvFoundations of indiv. behv
Foundations of indiv. behvAbhirami A Asokh
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourSameer Mathur
 

What's hot (10)

Diversity and biological characteristics
Diversity and biological characteristicsDiversity and biological characteristics
Diversity and biological characteristics
 
Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |Diversity In Organization | Types Of Diversity In Organizations |
Diversity In Organization | Types Of Diversity In Organizations |
 
05. consumer buyer behavior
05. consumer buyer behavior05. consumer buyer behavior
05. consumer buyer behavior
 
Leader's Guide to Corporate Culture
Leader's Guide to Corporate CultureLeader's Guide to Corporate Culture
Leader's Guide to Corporate Culture
 
The organizational culture-HBO/Manuscript By: Joi
The organizational culture-HBO/Manuscript By: JoiThe organizational culture-HBO/Manuscript By: Joi
The organizational culture-HBO/Manuscript By: Joi
 
Chapter6
Chapter6Chapter6
Chapter6
 
Mba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizationsMba i ob u 1.3 diversity in organizations
Mba i ob u 1.3 diversity in organizations
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Foundations of indiv. behv
Foundations of indiv. behvFoundations of indiv. behv
Foundations of indiv. behv
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
 

Viewers also liked

Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptAnnisa Amanda
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
3. customer and consumer
3. customer and consumer3. customer and consumer
3. customer and consumerDeepika Aswal
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviourFaith Martin
 
Consumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_DemoConsumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_DemoHang Pham.M
 
How do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behaviorHow do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behaviorSameer Mathur
 
Entrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by karEntrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by karkarventhanps
 
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerAnalyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerChoudhry Asad
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourSameer Mathur
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...ijmvsc
 
What major psychological processes influence consumer responses?
What major psychological processes influence consumer responses?What major psychological processes influence consumer responses?
What major psychological processes influence consumer responses?Sameer Mathur
 
Consumer& business buying behaviour
Consumer& business buying behaviourConsumer& business buying behaviour
Consumer& business buying behaviourmayankvns
 
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...asyma
 
Psychological influences on consumer buying decisions
Psychological influences on consumer buying decisionsPsychological influences on consumer buying decisions
Psychological influences on consumer buying decisionscobrarin13
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisionsSameer Mathur
 
ITFT- Consumer behavior
ITFT- Consumer behaviorITFT- Consumer behavior
ITFT- Consumer behaviorsl22
 
Customer relation management plan
Customer relation management planCustomer relation management plan
Customer relation management planSheikhAli62
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisionsSameer Mathur
 

Viewers also liked (20)

Factors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to conceptFactors affecting consumer buying behavior related to concept
Factors affecting consumer buying behavior related to concept
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behavior
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
 
3. customer and consumer
3. customer and consumer3. customer and consumer
3. customer and consumer
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviour
 
Consumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_DemoConsumer Finance Market Customer Survey 2015_Demo
Consumer Finance Market Customer Survey 2015_Demo
 
How do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behaviorHow do consumer characteristics influence buying behavior
How do consumer characteristics influence buying behavior
 
Entrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by karEntrepreneurship development Unit -III by kar
Entrepreneurship development Unit -III by kar
 
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerAnalyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler Keller
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviourHow do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
 
Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...Factors affecting customers’ buying decisions of mobile phone a study on khu...
Factors affecting customers’ buying decisions of mobile phone a study on khu...
 
Success
SuccessSuccess
Success
 
What major psychological processes influence consumer responses?
What major psychological processes influence consumer responses?What major psychological processes influence consumer responses?
What major psychological processes influence consumer responses?
 
Consumer& business buying behaviour
Consumer& business buying behaviourConsumer& business buying behaviour
Consumer& business buying behaviour
 
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
Asyma E3 2012 - Customer Relation Management - Build your business with CRM -...
 
Psychological influences on consumer buying decisions
Psychological influences on consumer buying decisionsPsychological influences on consumer buying decisions
Psychological influences on consumer buying decisions
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisions
 
ITFT- Consumer behavior
ITFT- Consumer behaviorITFT- Consumer behavior
ITFT- Consumer behavior
 
Customer relation management plan
Customer relation management planCustomer relation management plan
Customer relation management plan
 
How do consumers make purchasing decisions
How do consumers make purchasing decisionsHow do consumers make purchasing decisions
How do consumers make purchasing decisions
 

Similar to Target customer -How do consumer characteristics influence buying behavior

FOM-Lecture-8.pptx
FOM-Lecture-8.pptxFOM-Lecture-8.pptx
FOM-Lecture-8.pptxattiajaved09
 
Chapter 06 analyzing consumer markets
Chapter 06 analyzing consumer marketsChapter 06 analyzing consumer markets
Chapter 06 analyzing consumer marketshidelzacastillo
 
Chapter6 analyzing consumer markets
Chapter6 analyzing consumer marketsChapter6 analyzing consumer markets
Chapter6 analyzing consumer marketshidelzacastillo
 
The psychological and socio economic status of the clientele its impact upon ...
The psychological and socio economic status of the clientele its impact upon ...The psychological and socio economic status of the clientele its impact upon ...
The psychological and socio economic status of the clientele its impact upon ...Alexander Decker
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1Subhajit Sanyal
 
Consumer Behaviour & Retail Operations
Consumer Behaviour & Retail OperationsConsumer Behaviour & Retail Operations
Consumer Behaviour & Retail OperationsNavin Raj Saroj
 
tjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdftjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdfNidhiBhatnagar19
 
tjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdftjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdfNidhiBhatnagar19
 
Chapter 6 analyzing consumer markets
Chapter 6 analyzing consumer marketsChapter 6 analyzing consumer markets
Chapter 6 analyzing consumer marketssmumbahelp
 
Consumer Behaviour- Factors influencing CB.ppt
Consumer Behaviour- Factors influencing CB.pptConsumer Behaviour- Factors influencing CB.ppt
Consumer Behaviour- Factors influencing CB.pptjyotianshu
 
Consumer behaviour :Basic Presentation
Consumer behaviour :Basic PresentationConsumer behaviour :Basic Presentation
Consumer behaviour :Basic PresentationShreya Bhargava
 
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...Reza Azizpour
 
analyzing consumer markets.pptx
analyzing consumer markets.pptxanalyzing consumer markets.pptx
analyzing consumer markets.pptxKhushBakhtUmer
 
Consumer and Business Behavior Ch. 6&7 net.ppt
Consumer and Business Behavior Ch. 6&7 net.pptConsumer and Business Behavior Ch. 6&7 net.ppt
Consumer and Business Behavior Ch. 6&7 net.pptzia mustafa
 
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docxConsumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docxdonnajames55
 
Buyer behaviour & steps
Buyer behaviour & stepsBuyer behaviour & steps
Buyer behaviour & stepsSanal EK
 

Similar to Target customer -How do consumer characteristics influence buying behavior (20)

FOM-Lecture-8.pptx
FOM-Lecture-8.pptxFOM-Lecture-8.pptx
FOM-Lecture-8.pptx
 
Chapter 06 analyzing consumer markets
Chapter 06 analyzing consumer marketsChapter 06 analyzing consumer markets
Chapter 06 analyzing consumer markets
 
Chapter6 analyzing consumer markets
Chapter6 analyzing consumer marketsChapter6 analyzing consumer markets
Chapter6 analyzing consumer markets
 
The psychological and socio economic status of the clientele its impact upon ...
The psychological and socio economic status of the clientele its impact upon ...The psychological and socio economic status of the clientele its impact upon ...
The psychological and socio economic status of the clientele its impact upon ...
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1
 
Chapter six
Chapter sixChapter six
Chapter six
 
Consumer Behaviour & Retail Operations
Consumer Behaviour & Retail OperationsConsumer Behaviour & Retail Operations
Consumer Behaviour & Retail Operations
 
tjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdftjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdf
 
tjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdftjneworg ethics in org.-210128100842.pdf
tjneworg ethics in org.-210128100842.pdf
 
Organization Culture and Ethics
Organization Culture and EthicsOrganization Culture and Ethics
Organization Culture and Ethics
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Chapter 6 analyzing consumer markets
Chapter 6 analyzing consumer marketsChapter 6 analyzing consumer markets
Chapter 6 analyzing consumer markets
 
Consumer Behaviour- Factors influencing CB.ppt
Consumer Behaviour- Factors influencing CB.pptConsumer Behaviour- Factors influencing CB.ppt
Consumer Behaviour- Factors influencing CB.ppt
 
Consumer behaviour :Basic Presentation
Consumer behaviour :Basic PresentationConsumer behaviour :Basic Presentation
Consumer behaviour :Basic Presentation
 
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...
Effective_Factors_on_Purchasing_Intention_of_Cosmetics_and_Health_Products_in...
 
analyzing consumer markets.pptx
analyzing consumer markets.pptxanalyzing consumer markets.pptx
analyzing consumer markets.pptx
 
Consumer and Business Behavior Ch. 6&7 net.ppt
Consumer and Business Behavior Ch. 6&7 net.pptConsumer and Business Behavior Ch. 6&7 net.ppt
Consumer and Business Behavior Ch. 6&7 net.ppt
 
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docxConsumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
 
Buyer behaviour & steps
Buyer behaviour & stepsBuyer behaviour & steps
Buyer behaviour & steps
 
Mm
MmMm
Mm
 

More from Sameer Mathur

Ideas in Indian Context
Ideas in Indian ContextIdeas in Indian Context
Ideas in Indian ContextSameer Mathur
 
Everything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internshipEverything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internshipSameer Mathur
 
Competing Against Free
Competing Against FreeCompeting Against Free
Competing Against FreeSameer Mathur
 
Final ppt parampreet singh
Final ppt parampreet singhFinal ppt parampreet singh
Final ppt parampreet singhSameer Mathur
 
Disney consumer products, marketing nutrition to children
Disney consumer products, marketing nutrition to childrenDisney consumer products, marketing nutrition to children
Disney consumer products, marketing nutrition to childrenSameer Mathur
 
Saxonville sausage company parampreet singh
Saxonville sausage company parampreet singhSaxonville sausage company parampreet singh
Saxonville sausage company parampreet singhSameer Mathur
 
Grey worldwide - strategic repositioning through crm
Grey worldwide - strategic repositioning through crmGrey worldwide - strategic repositioning through crm
Grey worldwide - strategic repositioning through crmSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
How should a company respond to a competitor's price change
How should a company respond to a competitor's price changeHow should a company respond to a competitor's price change
How should a company respond to a competitor's price changeSameer Mathur
 
When should a company initiate a price change
When should a company initiate a price changeWhen should a company initiate a price change
When should a company initiate a price changeSameer Mathur
 
How should a company adapt prices to meet varying circumstances and opportuni...
How should a company adapt prices to meet varying circumstances and opportuni...How should a company adapt prices to meet varying circumstances and opportuni...
How should a company adapt prices to meet varying circumstances and opportuni...Sameer Mathur
 
How should a company set prices initially for products or services
How should a company set prices initially for products or servicesHow should a company set prices initially for products or services
How should a company set prices initially for products or servicesSameer Mathur
 

More from Sameer Mathur (20)

Final presentation
Final presentationFinal presentation
Final presentation
 
Ideas in Indian Context
Ideas in Indian ContextIdeas in Indian Context
Ideas in Indian Context
 
Everything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internshipEverything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internship
 
journey of learning
journey of learningjourney of learning
journey of learning
 
Competing Against Free
Competing Against FreeCompeting Against Free
Competing Against Free
 
Final ppt parampreet singh
Final ppt parampreet singhFinal ppt parampreet singh
Final ppt parampreet singh
 
Disney consumer products, marketing nutrition to children
Disney consumer products, marketing nutrition to childrenDisney consumer products, marketing nutrition to children
Disney consumer products, marketing nutrition to children
 
Saxonville sausage company parampreet singh
Saxonville sausage company parampreet singhSaxonville sausage company parampreet singh
Saxonville sausage company parampreet singh
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Grey worldwide - strategic repositioning through crm
Grey worldwide - strategic repositioning through crmGrey worldwide - strategic repositioning through crm
Grey worldwide - strategic repositioning through crm
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
Srujan dasari a2_q4
Srujan dasari a2_q4Srujan dasari a2_q4
Srujan dasari a2_q4
 
Srujan dasari a2_q3
Srujan dasari a2_q3Srujan dasari a2_q3
Srujan dasari a2_q3
 
Srujan dasari a2_q2
Srujan dasari a2_q2Srujan dasari a2_q2
Srujan dasari a2_q2
 
Srujan dasari a2_q1
Srujan dasari a2_q1Srujan dasari a2_q1
Srujan dasari a2_q1
 
How should a company respond to a competitor's price change
How should a company respond to a competitor's price changeHow should a company respond to a competitor's price change
How should a company respond to a competitor's price change
 
When should a company initiate a price change
When should a company initiate a price changeWhen should a company initiate a price change
When should a company initiate a price change
 
How should a company adapt prices to meet varying circumstances and opportuni...
How should a company adapt prices to meet varying circumstances and opportuni...How should a company adapt prices to meet varying circumstances and opportuni...
How should a company adapt prices to meet varying circumstances and opportuni...
 
How should a company set prices initially for products or services
How should a company set prices initially for products or servicesHow should a company set prices initially for products or services
How should a company set prices initially for products or services
 

Recently uploaded

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 

Recently uploaded (20)

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 

Target customer -How do consumer characteristics influence buying behavior