this a presentation of consumer buying behavior when they buy dresses and a research result is also in the slides with video proofs. you can visit my blog for other detailed articles, yousafsquill.blogpost.com

2. GROUP MEMBERS
• Taifoor Nazar
• Abdul Sammad
• Mohammad Yousaf

3. Which factor effect
the most consumer
buying behavior
when dressing in
R.Y.K ……

4. • Introduction
• Literature review
• Hypothesis
• Research method
• Collected data
• Conclusion

5. • Consumer behavior is the study of individuals, groups, or organizations and their use,
and dispose of products, services, experiences, or ideas to satisfy their needs and
wants.
• It examines how emotions, attitudes and preferences affect buying behavior.

6. WHY IT IS IMPORTANT ???
• Key to success
• You can make batter strategies
• Lead to batter results

7. LITERATURE REVIEW
• Previous study in India
• Philip Kotler

8. FACTORS INFLUENCE CONSUMER BUYING BEHAVIOR

9. CULTURAL FACTORS

10. • Culture
• Sub culture
• Social class
CULTURAL FACTORS

11. SOCIAL FACTORS
• Reference group
• Social media
• Friends group
• Family
• Social role and status

12. PERSONAL FACTORS
• Age and life cycle stage
• Personality
• Self concept
• Economic situation

13. HYPOTHESIS
H.1:- Cultural factors effect consumer buying behavior
H.2:- Social factors effect consumer buying behavior
H.3:- Personal factors effect consumer buying behavior

14. RESEARCH METHOD
• Short Interviews
• Questionnaire
• Social media poll

18. INTERVIEW RESULTS……
• Personality
• Economic situation
• Social class
• Social network
7
2
2
1
Personal factors
Cultural factor
Social factor

19. QUESTIONNAIRE RESULTS……
• Cultural factors
• Social factors
• Personal factors
7
1
9
4
6

20. RESULTS FROM FACEBOOK POLL ……

21. FINAL CONCLUSION
• Personal factors
=9+46+52
=107
• Social factors
=1+19+101
=121
Cultural factors
=2+7+19
=30
Total respondent :- 258
H.1 :- 11.62%
H.2 :- 46.89%
H.3 :- 41.47%
Social factors influence the most when buy dresses