Psychological influences on consumer buying decisions

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Psychological influences on consumer buying decisions

  1. 1. Psychological Influences on Consumer Buying Decisions
  2. 2. Perception
  3. 3. Selective Exposure
  4. 4. Selective Distortion
  5. 5. Selective Retention
  6. 6. Motivation
  7. 7. Maslow’s Hierarchy of Needs
  8. 13. Learning
  9. 14. Stimulus Generalization
  10. 15. Stimulus Discrimination
  11. 16. Beliefs and Attitudes
  12. 17. Adding New Beliefs

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