Going from "camp..."  to "Oh, Wow, THAT CAMP!" Some summer camps are still practitioners of the old campfire tradition: telling great stories. I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds. We're missing something very important.  That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying. In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!) Together we can save camp! 

1. T E L L YO U R
S T O RY[ ]
T R AV I S A L L I S O N
@ C A M P H A C K E R

5. A T C A M P T H E Y C A L L M E Z O I C

6. tweet Me
@camphacker
#GoCampPro

7. T H E P O W E R O F C A M P
S T O R I E S G I V E M E A N I N G T O

8. M E M O R A B L E

9. M E M O R A B L E

11. 1 0 M I N U T E S

14. I M PA C T F U L

16. 1 , 5 0 0 , 0 0 0

17. E V E RY
1 3 S E C O N D S

19. N O T H I N G

23. P E R S O N A L

25. 14’ tall Paul Bunyan!

26. M E M O R A B L E

27. M I L K
C A R T O N
K I D S ?

29. M E M O R A B L E
S T R U C T U R E =

31. I M PA C T F U L

32. W H A T I M PA C T ?

34. W H Y D O E S T H I S W O R K ?

35. U N D E R S TA N D S T H E I R
C U S T O M E R ’ S
W O R L D V I E W
W H Y D O E S T H I S W O R K ?

36. T H E C U S T O M E R I S
T H E H E R O
W H Y D O E S T H I S W O R K ?

37. S H O W S A C U S T O M E R
T R A N S F O R M A T I O N
W H Y D O E S T H I S W O R K ?

38. U N D E R S TA N D S W H A T
T H E Y A R E R E A L LY
S E L L I N G
W H Y D O E S T H I S W O R K ?

39. TA P S I N T O O U R
E M O T I O N S
W H Y D O E S T H I S W O R K ?

40. B A C K S U P T H E S T O RY
W I T H T H E S T O R E
W H Y D O E S T H I S W O R K ?

44. C A M P K I N TA I L 1 9 9 2

45. C A M P K I N TA I L 1 9 9 2

46. C A M P K I N TA I L 1 9 9 2

47. P E R S O N A L

48. F E A T U R E T H E M

52. Stories move people past
commodity goods into artisan works

59. S T O RY T E L L I N G C U LT U R E

63. W H A T I M PA C T ?

64. G O O D S T R U C T U R E
G O O D S T O RY

70. W E C H A N G E D T H E S T O RY

71. thank you
travis@gocamp.pro
@camphacker