McDonald's Mobile Efforts Rating and Innovations

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zoeimb

Technology Business

McDonald

Mobile
App

•  Help
customer
have

informed
ea-ng

choices
(nutri-onal

facts/
healthy

products)

•  Online
order

•  QR
code

•  Geolocaliza-on
to

ﬁnd
the
closest

restaurant

•  Get
coupons

Mobile
marke.ng

Invites
pedestrians
to
play

a
game
of
Pong
on
a
giant

Mickey
D's
billboard,
using

only
their
smartphones.

Log
on
to
Pick
n'
Play's
site.

Manipulate
an
onscreen

paddle
using
your
device's

touchscreen.

Win
drinks
or
burgers

The
McDonald's
mobile
ad

When
consumers
tap
on

the
mobile
banner
ads
they

are
redirected
to
a
mobile

game
to
sharpen
their

memory
skills
about

McDonald’s
Wholesome

Breakfast.

Via
the
memory
game,

users
are
encouraged
to
tap

and
match
each
breakfast

item.

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McDonald's Mobile Efforts Rating and Innovations

1. Mobile Efforts Ratings McDonald

2. Quality Innova-on Basic

3. McDonald Mobile App •  Help customer have informed ea-ng choices (nutri-onal facts/ healthy products) •  Online order •  QR code •  Geolocaliza-on to ﬁnd the closest restaurant •  Get coupons

4. Mobile marke.ng Invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones. Log on to Pick n' Play's site. Manipulate an onscreen paddle using your device's touchscreen. Win drinks or burgers

5. The McDonald's mobile ad When consumers tap on the mobile banner ads they are redirected to a mobile game to sharpen their memory skills about McDonald’s Wholesome Breakfast. Via the memory game, users are encouraged to tap and match each breakfast item.

McDonald's Mobile Efforts Rating and Innovations

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