More Related Content Similar to Think Like an Agilist (20) Think Like an Agilist5. A
founda-on
for
the
mobilize
ci-zen
engineers
around
the
globe
with
our
employees,
customers
and
partners
12. 2,500,000
Customers
Revolutionized
an industry
27. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
28. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
29. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
30. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
31. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
32. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
33. Market research
Product definition
Product requirements
Detailed plan
Alpha release
Beta release
Final release
FIRST CONTACT WITH CUSTOMERS
39. Create a plan to
predict the future
h;p://www.flickr.com/photos/isaacmao/380257543
44. Discover the future
Vision
&
Empathy
Culture
Business
Model
Frame Frame Frame Frame
Build & Ship
Build & Ship
Build & Ship
Build & Ship
Learn
Learn
Learn
Learn
Test & Measure Test & Measure Test & Measure Test & Measure
47. Explore Execute
h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
49. Frame Frame
Build & Ship
Build & Ship
Learn
Learn
Test & Measure Test & Measure
Explore h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
52. Explore
h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
58. + Margin & Profit
Walkman for
the digital age
Design, Manufacturing,
Marketing, Support
h;p://www.flickr.com/photos/mrmonochrome/93535053
h;p://www.flickr.com/photos/75001512@N00/4683351383
62. Guesses
Frame & Empathize
Learn & Share
Build & Ship
Test & Measure
Knowledge
82. 1987 1999
$5.2 B
30,000 not 42M
83. 1987 1999
$5.2 B
30,000 not 42M
Sold for $25M
96. Explore
h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
97. Explore
h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
101. Product Positioning
For (target customers)
Who (have the following problem)
The (product name) is a (describe the
product or solution)
That provides (key benefit)
Unlike (reference competition),
The product/solution (describe the key
point of competitive differentiation)
110. Get out and sell*
*as founders,
not by hiring sales people
113. Product Roadmap
8/31/10
10/30/10
1/?/11
3/?/11
Release 1 Release 2 Release 3 Release 4
Theme: UI Theme: Reporting Theme: Dashboards Theme: Admin
For X, this UI release For <who>, this release For <who>, this release For <who>, this release
provides <what value> provides <what value> provides <what value> provides <what value>
Key Features: Key Features: Key Features: Key Features:
1. Feature A 4. Feature B’ 7. Feature B’’ 10. Feature F
2. Feature B 5. Feature C’ 8. Feature D’ 11. Feature G
3. Feature C 6. Feature D 9. Feature E
121. Explore Execute
h;p://www.slideshare.net/sblank/the-‐startup-‐owners-‐manual-‐sxsw-‐11954724
141. Level of uncertainty
Brown,
Tim
(2009-‐09-‐16).
Change
by
Design
(Kindle
Loca-on
1984).
Harper
Collins,
Inc..
Kindle
Edi-on.
143. What to do
Execute
Brown,
Tim
(2009-‐09-‐16).
Change
by
Design
(Kindle
Loca-on
1984).
Harper
Collins,
Inc..
Kindle
Edi-on.
144. What to do
Brown,
Tim
(2009-‐09-‐16).
Change
by
Design
(Kindle
Loca-on
1984).
Harper
Collins,
Inc..
Kindle
Edi-on.
145. What to do
Big
Companies
Brown,
Tim
(2009-‐09-‐16).
Change
by
Design
(Kindle
Loca-on
1984).
Harper
Collins,
Inc..
Kindle
Edi-on.
146. Big
Companies
h;p://www.flickr.com/photos/ironnickel/6076087519
149. Unordered Ordered
High Low
Uncertainty Uncertainty
Chaotic Complex Complicated Simple
150. Unordered Ordered
Complex Complicated
Chaotic Simple
151. Unordered Ordered
Complex Complicated
Chaotic Simple
152. Unordered Ordered
E E
x x
p e
l c
o u
r t
e e
153. Unordered Ordered
E D
m e
e l
r i
g b
e
e r
a
n t
t e
155. Unordered Ordered
E
n
t G M
r e a
e n n
p e a
r r g
e a e
n l r
e
u
r
172. People who informed this talk
David Max Ash Clayton
Snowden Boisot Maurya Christensen
Frank H. Eric
Knight Ries
Geoffrey Steve
Moore Blank