The document discusses how businesses need to become more agile to adapt to increasing uncertainty and disruption. It notes that the average lifespan of companies has decreased significantly and that disruption can happen more quickly. It advocates embracing uncertainty and discovering customer needs through early customer contact and problem discovery. Businesses should explore and experiment more while balancing exploration with execution through an agile approach.
211. For (target customers)
Who (have the following problem)
The (product name) is a (describe the
product or solution)
That provides (key benefit)
Unlike (reference competition),
The product/solution (describe the key
point of competitive differentiation)
Product Positioning
216. Managing
a
Porcolio
The
Three
Horizons
Model
Horizon
1
0
to
12
months
Horizon
2
12
to
36
months
Horizon
3
36
to
72
months
Current
Businesses
Generate
today’s
cash
flow
High
Growth
Businesses
Today’s
revenue
growth
+
tomorrow’s
cash
flow
Growth
OpKons
OpKons
on
future
high-‐growth
businesses
Expected
Window
of
Returns
Accumulated
Total
Returns
Figure
2.4