CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.ch
Trends„The Age of Screens“„Generation Upload“Digital Natives and Digital ImmigrantsMobile Internet/ Smartphones UsageSocial Media Distribution
• CAST tells audiovisual stories for laptops, tablets, computer screens, smart phones and other mobile devices (GPS etc.)• CAST students are sensitive online publishers who know how to communicate in social networks.• Our stories are ﬁction or non-ﬁction or sometimes both• The stories are distributed via postings, streams, status updates, as download-video, audioﬁle or as virus infection.
Cast StudiesStory: to structure a story for platforms and screensWeb: Social Media DistributionDesign: Basics about Moving Images and MotionGraphics DesignSoftware Skills: Final Cut, Logic, FLASH Animation,After Effects, WordpressMarketing & Media: Media Theory, ProjectManagementProducing audiovisual content: Video, Audio,Animation
Studienaufbau Bachelor CASTAblauf1. - 2. Semester: Basics3. - 4. Semester: Projects, Modules, Internships5. Semester: Transdisziplinary Crossmedia-Project6. Semester: Bachelor-Semester Crossmedia Projekt plus ThesisExchange semester possible
Webisodes: die Hütte ﬁrst Horror-Webisode, produced in Swiss AlpsStory, Script & Casting2 weeks shooting5 weeks postproduction: 5 parts à 5 minutesPublishing together with public TV: frischﬁlm.sf.tv