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Contextual studies New & emerging industries

Presentation on new and emerging Media Industries

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Contextual studies New & emerging industries

  1. 1. Contextual Studies: New emerging Industries 02 Nov 2017
  2. 2. WHAT IS MULTIMEDIA? Multimedia is an attempt to define the multi-disciplinary practice that has developed through the intertwining of multiple artistic languages and disciplines such as Film, photography, journalism, computers and design (amongst others). The use of presenting work via multiple mediums, mixing mediums or multiple platforms is becoming the norm. We will consider how different disciplines have approached the use of technology and multimedia.
  3. 3. DEFINITION Multimedia might include a combination of; Text Audio Performance Still images Animation Video Computers Interactive forms
  4. 4. HYPERTEXT & HYPERMEDIA The term hypertext was coined in 1965 by Ted Nelson He described it as ‘non-sequential writing - text that branches and allows choices to the reader’ Hypermedia refers to the use of media in the same non- sequential terms
  5. 5. Linear multimedia Atype of multimedia designed to be presented in a sequential manner. Distinct beginning and end. Passive multimedia - Little interaction or participation from the audience. The creator of the multimedia is in control. Aims to entertain, to transmit knowledge Examples: APowerPoint presentation, Anarrative film
  6. 6. Non-linear multimedia Non-sequential type of multimedia Necessitates audience participation Interaction via the media enables a degree of control for the user over the experience The media also interact with one another User is given a range of options that, according to his own preferences, will lead him to new information. Examples: a website, a search engine, a menu screen, a YouTube channel, some computer games
  7. 7. Creator of the World Wide Web TIM BERNERS-LEE
  8. 8. WORLD WIDE WEB In 1989 Tim Berners-Lee, a young British engineer working at CERN, the particle physics laboratory in Geneva, Switzerland, circulated a proposal for an in-house on-line document sharing system which he described modestly as "a 'web' of notes with links." Berners-Lee named this system the world wide web. ‘The web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past’.
  10. 10. Cross –platform storytelling Increasingly traditional linear stories are being developed across different media and presented on different or multiple platforms . Cross platform storytelling is becoming increasingly popular with documentary filmmakers, journalists, artists and photographers.
  11. 11. Tim Hetherington Sleeping Soldiers CROSS PLATFORM STORYTELLING
  12. 12. Cross – platform storytelling Tim Hetherington photographed sleeping soldiers inAfghanistan in 2008 He photographed the experience of war from the perspective of the individual, mostly in WestAfrica and the middle east. His film Restrepo, which he co-directed with Sebastian Junger about a platoon of soldiers inAfghanistan, was awarded the grand jury prize at the 2010 Sundance film festival and was nominated for an academy award in 2011. OnApril 20, 2011, while covering the conflict in Libya, Hetherington was killed by Libyan forces in a mortar attack on the besieged city of Misrata. Play clip
  13. 13. Tim Hetherington Sleeping Soldiers CROSS PLATFORM STORYTELLING
  14. 14. Trans-media As well as a series of large scale photographs. The video was presented as a three screen video work. He also produced a book (Infidel) and film on the subject.
  15. 15. PHOTOGRAPHY TODAY The continued evolution of digital technology has allowed artists including photojournalists to explore new methods of presenting their projects. Where the traditional photo essay was a product of industrialisation, digital technology provides us with opportunities of using new forms of media to reach wider audiences.
  16. 16. (2016 -) Web series, Photography series, Photography book, pop-up exhibition, social media www.Flintisaplace.Com ZACKARY CANEPARI - THIS IS FLINT
  17. 17. FLINT MICHIGAN, BACKGROUND • Since the late 1960s, Flint has faced several crises. • General Motors significantly downsized its workforce in the area from a 1978 high of 80,000 to under 8,000 by 2010. • From 1960 to 2010, the population of the city nearly halved from 196,940 to 102,434. • In the mid-2000s, Flint became known for its high crime rates and has repeatedly been ranked among the most dangerous cities in the United States. • The city was under a state of financial emergency from 2002–2004 and again from 2011–2015. • Since 2014, the city has faced a major public health emergency due to lead poisoning in the local water supply that has affected thousands of residents.
  18. 18. BACKGROUND Zackary Canepari spent four years in Flint Michigan and produced a series of projects using different types of Media in an attempt to tell the multiple stories of the residents of the City. Canepari’s first project was a feature documentary, “T-Rex,” about the two- time Olympic gold medal boxer Claressa Shields, who was a native of Flint. He is now producing an episodic documentary on Flint Michigan’s Police Department.
  19. 19. Multimedia Vs Transmedia “We’ve been rolling out ‘Flint is a Place’ for a few months now in a very unorthodox way, with elements of the series appearing in various media outlets and physical places before the project is actually finished and launched as an interactive web documentary” “The term ‘multimedia’ is still circulating in the context of photography and editorial media market, even if the term had lost its meaning a while ago in film or art contexts, for example. Multimedia means literally a combination of media – text, audio, images and so forth. Which could be anything really. Transmedia, as interpreted today, means telling a story across multiple platforms (and specifically splitting the narrative between platforms), usually involving digital technologies”. Producer Liza Faktor (co-founder of Screen)
  20. 20. Flint is a Place Social Media Platforms
  21. 21. Discussion How is the material presented in the project and how does this affect you as the viewer? What are the positives and negatives of using digital technologies in Photography? Consider the ‘static/linear’ nature of the analogue image/essay against the fluid possibilities of digital technologies. Do you think Flint is the Place is a good example of using digital technologies and of ‘responsible’ documentary storytelling? How can digital technologies help us get near to a ‘photographic truth’ What responsibility do photographers have to their subjects/stories? How involved should subjects be in the finished work? Many media organisations such as Time Magazine have also expanded stories from the traditional photo essay to include video, sound and interactive elements. Is there still a place for more traditional formats such as the photo essay?
  22. 22. SHORTHAND Shorthand is a storytelling platformused by the BBC, guardian amongst othersto tell stories across multimedia. VISUAL STORYTELLING PLATFORMS
  23. 23. Touring VR exhibition BJORK DIGITAL
  24. 24. Touring VR exhibition BJORK DIGITAL
  25. 25. Touring VR exhibition BJORK DIGITAL
  26. 26. Bjork Digital Björk Digital is an immersive VR exhibition by musician and artist Björk which premiered as part of Vivid Sydney at Carriageworks in 2016 and at Somerset House in England It features four VR music videos/films including Bjork’s 360 video Stonemilker https://www.Youtube.Com/watch?V=gqeyezu7g20
  29. 29. FILMING VR
  30. 30. FILMING VR kodak
  31. 31. EDITING VR kodak Load Adobe Premier sample video.html
  32. 32. Independent research Do some independent research into new platforms and technologies affecting the Media. Summarise and find examples of the following in a media sector (Film, Photography, journalism etc) that you are interested in: Cross platform or transmedia storytelling VR Technology What are your thoughts on these technologies? Mention the difference between linear and non-linear media Will these techniques/technologies completely replace linear/physical media? (The newspaper, film, physical photograph)
  33. 33. Further Research www.Facebook.Com/flintisaplace/ www.Flintisaplace.Com www.Instagram.Com/canepari_til_i_die/ Canepari, Zackary, Rex Contrasto,2016 Jenkins,Henry Convergence Culture NYU Press,2008 Phillips,Andrea ACreators Guide to Transmedia Storytelling Mcgraw Hill, 2012 Pierre Levy, Collective Intelligence: mankind's emerging world in cyberspaceCambridge: Perseus, 1997 NewYork Times