management

1. ‫رقم‬ ‫نموذج‬
(
2
)

2. ‫االنجليزية‬ ‫باللغة‬ ‫االعمال‬ ‫ادارة‬
:
‫المساق‬ ‫كود‬ 021001251
‫المعتمدة‬ ‫الساعات‬ ‫عدد‬ :3
‫المتطلب‬
‫السابق‬ (
021000111
)
‫مبادئ‬
‫االدارة‬
-

3. ‫المدرس‬ ‫غطاس‬ ‫وليم‬ ‫وق‬ ‫ر‬
‫ش‬
‫رقم‬ ‫مكتب‬
‫تليفون‬
(
‫داخل‬
) -------
E-mail shrouq.ghattas@bau.edu.jo
‫المكتبي‬ ‫الساعات‬
‫ة‬ 11-12
‫ر‬
‫ات‬ ‫ر‬
‫المحاض‬ ‫مواعيد‬ ‫ر‬
‫المبن‬ ‫اليوم‬ ‫القاعة‬ ‫رقم‬ ‫االنتهاء‬ ‫وقت‬ ‫البدء‬ ‫وقت‬
Online ‫ث‬ ‫ن‬ ‫ح‬ 1:00 10.30
‫اساسية‬ ‫بيانات‬

4. ‫بالمساق‬ ‫خاصة‬ ‫معلومات‬
‫وصف‬
‫المساق‬ ; ‫الساعات‬
‫المعتمدة‬ (3)
Developing the student, skills in reading and writing business administration terms, in English and
training them in composing business letters and reports.

5. ‫اإلنجليزية‬ ‫باللغة‬ ‫االعمال‬ ‫ادارة‬

6. ‫للمساق‬ ‫العامة‬ ‫األهداف‬
1. Improving the students, skills in understanding the business
administration terms in English.
2. Training the student in field of composing and constructing
the letters and reports in business language..

7. ‫المساق‬ ‫موضوعات‬

8. ‫المساق‬ ‫موضوعات‬

9. ‫المساق‬ ‫موضوعات‬

11. What is Business
A business is usually defined as a commercial enterprise
Some are run by only one person who carry out all of the required functions
Others employ thousands of people and provide goods and services to
people all over the world
Each business can be defined or described by its type of ownership, the
goods produced or services offered,
the types of jobs provided, or the functions
it performs in a community

12. What do Businesses do?
Businesses are started by entrepreneurs who see a need, recognize the
opportunity, and go into business to meet that need
Business and people need each other – there are many stakeholders – we depend
on businesses for products and services, but also for employment
Buy inputs – raw materials, labour, machinery and equipment, and land
Produce outputs – goods and services
Focus on efficient use of resources
Generate profit/surplus

13. What Businesses Do
Who are the stakeholders? – Anyone who has an interest in the
success of a business
Customers
Managers
Employees
Owners
Local Community/Environment
Suppliers
Government
Creditors

14. What Businesses Do

15. Industry
■ A group of businesses that all produce similar products is called an
industry
Example: Automobile manufacturers and automobile parts is the
Automobile Industry
■ Separated into three categories – primary, secondary, and tertiary

16. Industry
• Those involved in the first stage of
development of products
• Harvest natural resources that are
later used to manufacture products
• Mining, fishing, agriculture, forestry,
and oil and gas extraction are all
primary industries
• Large amounts of money is needed for
research, equipment and machinery
• Automation reduces the need for
labour
Primary
Industry

17. Industry
• Manufacture raw materials into finished
products
• Gold and silver ores are refined and made
into jewellery
• Crude oil is refined into machine oil,
gasoline, and plastics
• Wheat is milled into flour and baked into
breads and cookies
• Technology innovations has led to
automation with computer assisted design
• Production is increasing using fewer
workers
Secondary
Industry

18. Industry
• Provide services to consumers and other
businesses
• Often involves selling or using products
produced by secondary industries
• Tertiary industries are rapidly expanding
creating job opportunities in service
occupations
• Due to advances in technology (including
electronics, communications, and computer
science and aerospace), an aging population,
busy consumers with less free time, and
consumer demand for higher quality services
Tertiary
Industry

19. Influences on Business
Internal
and
External
Influences
Marketi
ng
Objectiv
es and
Strategy
Human
Resour
ces
Productio
n and
Operation
s
Managem
ent
Accounting
and Finance
Extern
al
Factor
s

20. Marketing
Internal
and
External
Influences
Marketing
Objectives
and
Strategy
Human
Resource
s
Production
and
Operations
Managemen
t
Accounting
and Finance
External
Factors
Market Analysis
• Market Size
• Market Segments
Marketing Strategy
• Objectives of Business
• Niche versus Mass Marketing
• Marketing Portfolio
Market Research
• Primary and Secondary
The Marketing Mix
• Price
• Place
• Promotion
• Product

21. Objectives and Strategy
Internal
and
External
Influences
Objectives
and Strategy
Human
Resource
s
Production
and
Operations
Managemen
t
Accounting
and Finance
External
Factors
Marketing
Legal Structure
• Sole Proprietor
• Partnership
• Corporation
Business Objectives
• Mission Statements
• Starting Business
Stakeholders
• Customers
• Suppliers
• Employees
• Communities
SWOT Analysis
• Strengths, Weaknesses, Opportunities,
and Threats

22. Human Resources
Internal
and
External
Influences
Human
Resource
s Production
and
Operations
Managemen
t
Accounting
and Finance
External
Factors
Marketing
Objectives
and
Strategy
Management Structure and
Organizational Design
• Top Managers, Middle
Managers, Front Line Managers
• Operatives
Leadership and
Management Styles
• Autocratic, Democratic, Laissez-
Faire
Management by Objectives
(MBO)

23. Human Resources
Internal
and
External
Influences
Human
Resource
s Production
and
Operations
Managemen
t
Accounting
and Finance
External
Factors
Marketing
Objectives
and
Strategy
Motivation
Recruitment and
Training of Employees
Workforce Planning
Communication

24. Production/Operations Management
Internal
and
External
Influences
Production and
Operations
Management
Accounting
and Finance
External
Factors
Marketing
Objectives
and
Strategy
Human
Resources
Efficiency and
Effectiveness
• Stock and Quality Control
• Capacity Utilization
Production Methods
Economies and
Diseconomies of Scale

25. Accounting and Finance
Internal
and
External
Influences
Accounting
and Finance
External
Factors
Marketing
Objectives
and
Strategy
Human
Resource
s
Production
and
Operations
Manageme
nt
Profit and Loss
Break Even Point
Balance Sheet
Budgeting
Revenue

26. External Influences
Internal
and
External
Influences
External
Factors
Marketing
Objectives
and
Strategy
Human
Resource
s
Production
and
Operations
Management
Accounting
and
Finance
Market Structure
• Perfect Competition
• Monopoly
• Imperfect Competition
• Oligopoly
The Macro-Economy
• Business Cycles
• Government Objectives and Policies
The Legal Environment (The Law)
Social Responsibility
Business Ethics