this slide is about types of industry and the competition, firms and industry level, types of opportunities and competitor analysis. also includes porter`s five force model, competitor intelligence and analysis grid.

1. Submitted By: Yusra Mahar
Submitted To: Ma’am Noreen

2.  Industry:
A group of firms producing a similar products or
services. Such as airline and beverages etc.
 Industry analysis:
Business research focus on the potential of an industry.

3.  Threekeyquestions:
Is this industry
accessible_ in other
words, is it realistic
place for a new
venture to enter?
Are there position in
the industry that
avoid some of the
negative attribute of
the industry as
whole?
Does the industry
contain markets that
ripe for innovation or
are so underserved?

4.  Firm level:
Firms assets,
products, culture,
team work,
employees,
reputation and
etc.
 Industry level:
New entreats,
existing firms,
bargaining power
of buyer and
suppliers and
other factors.

5. Study
environmental
and business
trends.
The five
competitive
force model.

6.  Environmental trends:
Economical, social, technological, political
and regulatory changes.
 Business trends:
Other trends that impact industry.
Like profit margin.

10.  Emerging industries:
In which standard operating procedures have
yet to be develop.
 Opportunity: first-mover advantage.
 Fragmented industries:
Characterize by large no of firms of equal
size
 Opportunity: consolidation-mergers.

11.  Mature industries:
That are experiencing slow or no increase in
demand.
 Opportunity: process and service innovation.
 Declining industries:
That are experiencing reduction in demand.
 Opportunity: leadership, niche market etc.

12.  Global industries:
That are experiencing significant
international sales.
 Opportunities: multidomestics and global
strategies.

13.  Detailed analysis of firm’s competition.
 Helps to understand the position of it’s major
competition and opportunities.
 Grid tool for organizing information.

14. Direct
competitors:
Offer
Identical
products
Indirect
competitors:
Offer
substitute
products.
Future
competitors:
Could be
competitor
anytime:

15.  Information gather by
firm about its
competitors.
 Methods must be
appropriate.