2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. Navigation
Use the buttons below to help you move through the lesson
Use this button to go back to the previous page
Use this button to go to the next page
Use this button to go to the home page
X
Exit
Use this button to go to the end of the lesson
X
Exit
The blue bar at the top of the
presentation represents your progress
through the lesson
3. This lesson will introduce you to the fundamentals of Microsoft Excel.
Microsoft Excel is the premier spreadsheet application used in many
business environments today. Management, accounting, marketing,
human resources and many other firms use Microsoft Excel to perform
day to day activities.
You will be presented information about spreadsheets and Microsoft
Excel, and then you will get to practice what you have learned.
Throughout the lesson you will be given short quizzes that will
determine if you have mastered the information in the lesson.
This lesson will take approximately 20 minutes to complete. There will
be a brief assessment at the end of the lesson.
X
Exit
4. Identify the
definition and
purposes of
spreadsheets
Identify the parts
of a spreadsheet
Identify the
definition of an
Excel formula
Identify the parts
of an Excel formula
Describe the order
of operations used
in Excel X
Exit
5. Identify the proper
method for entering
a formula into an
Excel spreadsheet
Differentiate
between relative,
absolute, and mixed
cell references
Recognize when to
use a relative,
absolute or mixed
cell reference
Recognize various
ways Excel
spreadsheets are
used in business
environments
Identify how
spreadsheet are
used to provide
business solutions
Exit
X
Exit
6. • An electronic file that contains a grid of
columns and rows used to organize related data
and to display results of calculations; thus,
enabling interpretation of quantitative data for
decision making.
X
Exit
Return to
objectives
7. Let’s Take a Look At The Parts of a Spreadsheet
X
Exit
Return to
objectives
8. Microsoft Excel is a software program produced
by the Microsoft Corporation that allow users to
organize, format, and calculate data with
formulas using a spreadsheet system.
Microsoft Excel is the most popular and widely
used spreadsheet software in business
environments.
Microsoft Excel has a wide range of applications
that include simple data entry to more intricate
problem solving tools that are used to make
business decisions. X
Exit
9. 1. You will be asked a series of questions to check to see if you understand
the material that has been discussed throughout the lesson.
2. In order to answer the question, select an appropriate letter.
3. After you choose an answer, you will be notified if your answer is correct
4. After you view the notification, click on the letter and the notification will
disappear
A B C D
X
Exit
11. X
Exit
Choose the correct answer
A spreadsheet is a tool that allows the user to:
organize data and to
display results of
calculations
view and change text
create graphics
make banners and
postersD
C
B
AA
12. Choose the correct answer
On a spreadsheet a __________ is identified by a
number:
name box
column
formula box
row
AA
B
C
D X
Exit
13. X
Exit
Now that you know
what a spreadsheet is,
let’s discuss the
purposes of
spreadsheets.
14. STORING DATA
Spreadsheets
store data within a
system of cells,
organized into
rows and columns.
A cell can contain
a data value or a
calculation
GAIN INSIGHT
Once data is
stored within a
spreadsheet,
businesses can use
the data to gain
insight into
business
operations.
Businesses can
gain insight into
income,
expenditures,
future sales, and
profit.
ANALYZE DATA
Spreadsheets can
be used to
perform analytical
tasks on data. This
includes
mathematical
functions, such as
adding or counting
values. By entering
a formula or
choosing from one
of many preset
functions, data can
be analyzed..
AID IN PLANNING
The insights gained
from a spreadsheet
can form the basis
of future planning
processes within
businesses. Within
a spreadsheet,
businesses can
carry out tests to
estimate the impact
of particular
decisions on their
business.
PRESENT DATA
In Excel, users can
choose
visualization tools
which allow data to
be transformed into
form a wide range
of display options
including line
charts, pie charts,
scatter charts,
bubble charts and
pivot charts
Store
Data
Analyze
Data
Present
Data
Gain
Insight
Aid
In
Planning
Click on each term for an explanation
X
ExitReturn to
objectives
15. Microsoft Excel’s power lies in
its ability to organize related
data and to display results of
calculations; thus, enabling
interpretation of quantitative
data for decision making.
Excel calculates data using
formulas.
A formula is a mathematical
expression that calculates the
value of a cell.
Cell A3 below contains a
formula which adds the
value of cell A2 to the
value of cell A1.
Formula
X
Exit
16. Function: a type of or statistical operation
Examples: PI, SUM, AVE, MIN, MAX
FUNCTION
Operators: special symbols that perform specific
operations between operands and then return a
result.
Examples: +, -, *, /
OPERATORS
Constant: value entered in to a
formula; constants can be numbers
or text
Examples: 2, 3, 100, “Age”
CONSTANT
Cell References: used to refer to
a cell or range in an Excel
spreadsheet
Examples: A1, B4
CELL
REFERENCE
Parentheses: control the order in which
expressions within a formula are evaluated
PARENTHESES
An Equal Sign (=) is typed in a
cell to before the formula to
indicate a formula will be
entered
EQUAL
SIGN
The parts of an Excel Formula are listed below. Select each term to view its
definition and example. Click on the term again to remove the definition and
example
X
ExitReturn to
objectives
17. .
Select a
cell
Enter a (=) sign
• an (=) sign indicates that a
formula will be entered into
the cell
Enter the
Formula
Enter the formula. Make sure
you enter cell references not
cell values
Click to View Video
Now that you are able to
identify the different parts of
a formula, you can enter the
formula into a the cell of a
spreadsheet
The video demonstrates how to enter formulas into a worksheet.
X
Exi
tReturn to
objectives
18. Order of Operations
Once a formula is entered into a cell, Excel follows the
order of operations when it performs mathematical and
statistical calculations.
The order of operations are the rules which determine
what calculations come first in a formula.
The order of operations is important because it
determines the how Excel calculates the values of each
cell.
The order of operations in Excel is the same basic order
of operations used to solve math problems.
The order of operations is: (PEMDAS) P – Parenthesis,
E – Exponents, M – Multiplication, D – Division,
A – Addition, S – Subtraction
A good memory technique to remember the order of
operation is:
Please Excuse My Dear Aunt Sally
X
Exit
Return to
objectives
20. X
Exit
Choose the correct answer
An Excel formula_______
is a special symbol that
performs a specific
operation.
explains how to enter
calculations into a
spreadsheet
is a mathematical
expression that calculates
the value of a cell
Is used to create graphs and
charts.
A
B
C
D
21. X
Exit
Choose the correct answer
In an Excel formula, A1,B3,D2 are examples of
constants
references
operators
functions
A
C
D
B
22. X
Exit
Choose the correct answer
In an Excel formula, PI, SUM, MAX, are examples of
constants
references
operators
functions
A
C
B
D
23. X
Exit
Choose the correct answer
Given a list of operations where A = Addition, D=Division, E=Exponents, M=Multiplication
P=Parenthesis, S=Subtraction, select the answer that identifies the correct Excel order of
operations.
S, M, A, D, P, E
P, E, M, D, A, S
D, A, E, S, M, P
M,P,A,E,S, D
A
C
D
B
24. After you properly enter a
formula into an Excel
spreadsheet, you do not have
to retype the formula each
time, but you can copy the
formula down a column or
across a row
X
Exit
25. Select the cell that
has the formula you
want to fill into
adjacent cells
Drag the fill handle
down, up, or across
the cells that you
want to fill. In this
example, we are
dragging the fill
handle down
When you let go,
the formula gets
automatically
filled to the other
cells
To Copy a Formula Down a Column
X
Exit
26. X
Exit
Let’s review the type of
cell references that can
be entered into Excel
formulas. These types of
references are called
relative, absolute, and
mixed
27. • A cell reference that
adjusts to the new cell
location when copied or
moved. By default, new
formulas are relative
references
• Used when the values in a
cell are expected to
change relative to the cell
position
• Most commonly used type
of reference in Excel
Relative Cell
Reference
• A cell reference that
does not adjust to a new
location when copied or
moved
• A currency symbol ($) is
placed before the cell
reference to indicate it
is an absolute reference
• Used when the values in
a cell reference are
expected to remain the
same
Absolute Cell
Reference
• A cell reference that
refers to a cell that
contains
both absolute and
relative references
• The reference has
either an absolute
column and relative
row, or absolute row
and relative column. A
($) is placed before the
column or row that is
expected to remain the
same
Mixed Cell
Reference
Example
A1
Example
$A1 or
A$1
Example
$A$1
X
Exit
Return to
objectives
28. X
Exit
The 3 type of cell
references in Excel
(relative, absolute and
mixed) are used in
different ways when
they are entered into a
formula. Let’s take a
look at how they are
utilized.
29. Review Sierra’s Summer Fashions
Spreadsheet
Relative cell references are
used in each formula in column E
to calculate the Total Sales for
each item.
In column E the Total Sales is
calculated for each item by
summing the January, February,
and March sales.
X
Exit
Return to
objectives
30. Sum of Column B through Column D in Row 5
Sum of Column B through Column D in Row 6
Sum of Column B : Column D in Row 7
RELATIVE CELL REFERENCE
Notice below when the formula is copied
down the column, the cell references
change. The cell references change
relative to the row and column in which
they are located.
Relative references are used when you
want the formula to change when it is
copied down a column. In this example,
you want the row numbers to change so
that the formula accurately calculates
Total Sales.
RESULTS
FORMULAS
X
Exit
31. Review Sierra’s Summer Fashions
Spreadsheet
In column F, the Total Tax rate is
calculated for the ITEMS that are sold
in the store. The tax rate is listed in
cell B3.
An absolute cell reference is used in
the formulas in column F to calculate
TOTAL Tax
The TOTAL TAX in column F is
calculated by multiplying the TOTAL
SALES (E6) * TAX RATE (B3). The
formula is copied down column F.
X
Exit
32. ABSOLUTE CELL
REFERENCE
RESULTS
FORMULAS
An absolute cell reference is used when the
values in a cell reference are expected to
remain the same. In this example $B$3 is an
absolute reference
Total Sales (E6) * Tax Rate ($B$3)
Total Sales (E7) * Tax Rate ($B$3) (notice the Tax Rate reference stays the same)
Total Sales (E8) * Tax Rate ($B$3) (notice the Tax Rate reference stays the same)
Each value in column E (TOTAL SALES) needs to be
multiplied by the same TAX RATE in cell B3. When
the formula is copied down column F, the value in B3
( TAX RATE) should stay the same and NOT change
In order for the value in cell B3 to stay the same, it
must be an absolute reference. To change a cell
reference to absolute, place a currency ($) symbol
before the column letter and row number ($B$3)
X
Exit
33. Review Sierra’s Summer Fashions
Spreadsheet
Mixed cell references are used in
the formulas on the grid to
calculate the number of individual
products in each order.
The # of items in each box
(Column B) are multiplied by the
number of boxes ordered
(C5, D5,E5)
X
Exit
34. Mixed Cell References
A mixed reference has either an absolute column
and relative row, or absolute row and relative
column. The ($) is placed before the column or
row that is expected to remain the same
A mixed reference is used when the column or
row within a reference is expected to stay the
same
RESULTS
FORMULAS
Depending on where the value appears in the grid, either
the row or the column will remain the same.
X
Exit
36. X
Exit
Choose the correct answer
True of False
When you enter a formula into an Excel spreadsheet you should
enter cell references instead of cell values into the formula.
TRUE
FALSE
A
B
37. X
Exit
Choose the correct answer
A cell reference that adjusts to the new cell location when
copied or moved is called a(n)
absolute cell reference
relative cell reference
mixed cell reference
specific cell reference
A
C
D
B
38. X
Exit
Choose the correct answer
A cell reference that DOES NOT adjust to the new cell
location when copied or moved is called a(n)
absolute cell reference
relative cell reference
mixed cell reference
specific cell reference
B
C
D
A
39. Absolute
Reference:
B$2 X
Exit
Choose the correct answer
Review the spreadsheet below of Weekly Cookie Sales. The tax rate is listed in cell B2. A
formula was created in E4 to calculate Tax on for the Total cookie sales. The formula will be
copied down column E. What type of reference should be used to refer to cell B2 when the
formula is copied down the column?
Mixed
Reference:
B2
Absolute
Reference:
$B$2
Relative
Reference:
B2
A
C
D
B
40. X
Exit
Excel can be used in business
environments in several ways.
Businesses use relative,
absolute and mixed cell
references in Excel spreadsheets
to calculate and analyze data.
Let’s review some ways that
Excel is used to provide business
solutions.
41. Businesses create schedules with Excel that can
be used to manage day to day work assignments.
These schedules can be color-coded so that are
more easily readable. The spreadsheets can be
used to track when an employee is scheduled to
work or when an assignment is due.
Data forecasting enables a business to analyze
their data by taking past data and predicting
future performance.
Excel has several tools that help businesses
predict how certain variables can affect the
performance of their business in the future.
Planning
and
Forecasting
Excel in Business
Click here to view an
Excel Spreadsheet used to
provide a business
solution for planning and
forecasting
Double click the picture to view how spreadsheets are used in business
Return to
objectives
X
Exit
42. Businesses can track product sales on a daily,
weekly, monthly or quarterly basis. Storing sales
data in an Excel spreadsheet allows them to
compare progress over time, and analyze upward
or downward trends. Once sales data has been
tracked in Excel, businesses can forecast sales
for the next year.
Excel also allows businesses to organize data into
charts and graphs for sales reports and
presentations.
Product
Sales
Click here to view an Excel Spreadsheet
used to provide a business solution for
product sales
Excel in Business
Double click the picture to view how spreadsheets are used in business
Return to
objectives
X
Exit
43. Marketing
&
Product
Management
Business use Excel to help track customers,
budgets and make marketing projections. Excel
spreadsheet help businesses distinguish between
which ad campaigns are profitable which
campaigns are not profitable. Excel metric
reports help business analyze potential revenue
and plan future strategy.
Tracking total business sales in dollars along with
total advertising and marketing expenditures
with Excel allows businesses to see their return
on investment for specific marketing campaigns
Click here to view an Excel Spreadsheet
used to provide a business solution for
marketing and product management
Excel in Business
Return to
objectivesSlide 50
X
Exit
44. Basic
Accounting
Businesses use Excel for basic accounting
purposes. They can enter debits and credits onto
spreadsheets just as they would enter them into
an accounting ledger. An important benefit of
using Excel is that it can help businesses visually
analyze data by creating charts and graphs that
allow them to compare business income and
expenditures over time.
Excel can also be used for month to month
accounting purposes. Businesses can create a
double entry ledger to record income and
expenses, enter sales data, manage inventory,
track their budget.
.
Click here to view an Excel Spreadsheet
used to provide a business solution for
basic accounting
Excel in Business
Return to
objectives
X
Exit
46. X
Exit
Choose the answer that correctly lists the ways Excel
spreadsheets are used in business environments.
Create queries, sorts, and reports
Manage reports, templates, and
websites
Aid in budgeting, forecasting, and
accounting
Produce documents and letters
A
B
D
C
47. X
Exit
Review the diagram below and choose the correct answer that
will accurately complete the phrase. The example below
demonstrates how an Excel spreadsheet was used to aid in
__________________ in business environments.
planning and forecasting
accounting
sales
marketing and product
management
A
B
D
C
48. You have completed the
Fundamentals of Excel Lesson
If you would like to review the information
in this lesson, click here and then
select the objective you would like to
review.
If you would like to proceed to the required
assessment, click here
X
Exit
49. Identify the
definition and
purposes of
spreadsheets
Identify the parts
of a spreadsheet
Identify the
definition of an
Excel formula
Identify the parts
of an Excel formula
Describe the order
of operations used
in Excel X
Exit
50. Identify the proper
method for entering
a formula into an
Excel spreadsheet
Differentiate
between relative,
absolute, and mixed
cell references
Recognize when to
use a relative,
absolute or mixed
cell reference
Recognize various
ways Excel
spreadsheets are
used in business
environments
Identify how
spreadsheet are
used to provide
business solutions
Exit
X
Exit
51. Now it’s time to take your final assessment!
Please click on the link below to start the assessment.
https://goo.gl/forms/0sPpkU0RE7BjlBYO2
X
Exit