This document discusses strategies and guidelines for effective prototyping. It defines prototyping as a method for learning something quickly through small, cheap experiments. Prototypes are used to share ideas, explore assumptions, and test deliverables and experiences at different stages of a project. The document recommends starting with a written prototype brief and notes that prototypes are meant as communication tools, not finished solutions. It provides examples of prototyping techniques and stresses that prototypes should be designed for iteration, simplicity, and the right audience. Overall, the document presents best practices for using prototyping to generate knowledge and validate ideas without significant investment.

1. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping
Strategies
Yorai Gabriel
@disrupteneur yorai@innops.co

2. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototypes?
Small, quick and cheap
experiments, that generate
important knowledge

3. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping is?
A method for learning
something quickly

4. Yorai Gabriel | @disrupteneur | yorai@innops.co
Why prototype?
When to prototype? →
↓ What to expect?
Share ideas Explore Learn Test
Knowledge
Assumptions
Deliverables
Experiences
Stage
Focus
Depending on the stage of progress….

5. Yorai Gabriel | @disrupteneur | yorai@innops.co
?‫פרוטוטייפינג‬ ‫איך‬

6. Yorai Gabriel | @disrupteneur | yorai@innops.co
Realize
Prototyping Techniques:
● Mock ups
● Fake Doors
● Role play
● Wizard of OZ
● Concierge MVP

7. Yorai Gabriel | @disrupteneur | yorai@innops.co
The Importance of Prototyping
Prototypes help us realize:
● What we need to learn
● What would prevent something from not working
● What creates friction
● What would be agreeable
● How could something work

8. Yorai Gabriel | @disrupteneur | yorai@innops.co
Things to remember

9. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #1
Start With Words
Write It!!
What do you want to do, see, experience..
This is your prototype Brief

10. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #2
Prototypes Are Communication Tools
Who are they meant for?
What do they convey?

11. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #3
Prototypes Don't Give Us Solutions
They offer a learning experience
Reveal challenges
Allow us to accept them and engage with them

12. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #4
Good Prototypes Are Built For Iterations
Do not build something you don't want to change

13. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #5
Prototypes Are Not Beta/Pilot Versions
They are not intended for Scale
Nor for preservation

14. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #6
Do Not Test Without Warning
Nobody likes to be a test dummy,
Be Open about testing if there is any inconvenience to the examined party

15. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #7
Prototype On/With The Right People
A bad prototyping partner or audience is also a waste of time

16. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #8
Prototypes Are Meant To Be Broken, Not Smashed
When prototyping, don't aim to invalidate.

17. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #9
Keep Prototypes Simple
Don't try to test too much with a single prototype, it affects the ability to
identify what's working and not.

18. Yorai Gabriel | @disrupteneur | yorai@innops.co
Prototyping Guidelines #10
Keep learning
Validating
Product
Ideas
Tomer
Sharon
Prototyping
A Practitioner’s
Guide
Todd Zaki Warfel

19. Yorai Gabriel | @disrupteneur | yorai@innops.co
Thank You
Yorai Gabriel
.co
@disrupteneur
Yoraig
yorai@innops.co