Introduction to The GradRoom

1. AGENDA 2:00 p.m.
Student Attraction Planning - Inbound
Introduction to The GradRoom Team Link Building
29 May 2009 Interviews
1:00 a.m. – 4:30 p.m. Q&A
Ask me anything feature
Attendees: Hints and tips from the recruiters
Stuart Murray, Laura Fedorciow, Alexa Bellingham, B Other blogging features
okani Tshidzu, James Jardella, James Courtney, Ben Foulkes. Facebook campaign
Discussion Boards
SIFE
Please bring: Notepads and Diaries
1:00 p.m. 3:00 p.m.
Introduction To The GradRoom Execute the plan
Inbound marketing discussion Discuss and decide the best way to work together throughout June and
Business Plan agree on personal goals and ambitions.
Our solutions
4:30 p.m.
Wrap-up + Photos
. AOB

2. The GradRoom helps graduate recruiters
Connect and engage with students online
In a meaningful way
The GradRoom connects graduate recruiters
With students through social media
The GradRoom aspires to be the #1 Provider
Of premium digital attraction campaigns for the top
graduate Recruiters in the UK

3. Students First
Nurturing Talent
Providing Opportunities

4. Ideas behind The GradRoom

5. E-Recruitment
E1. Attraction
E2. Application Management
E3. Selection

6. Inbound Vs Outbound Marketing

7. Flyers
Recruitment Fairs
E-mails (SPAM)
Posters
Booklets/Brochures
Banner Ads
Sky Scraper Ads
Newspaper Ads
Facebook Ads

8. Interruption

9. An Inbound Perspective:
SEO Publish ‘remarkable’ Social
content Media
What’s happening off the site?
What are students saying about the site?

10. Our Solutions
Permission Based Inbound
Marketing Marketing

11. The GradRoom Application
Student Platform Recruiter Platform
www.facebook.com recruiter.thegradroom.com

12. What does an inbound marketing strategy look like?

13. Content Distribution
Interviews YouTube
Q&A Facebook
Case RSS/E-
Studies mails
Hints & Discussion
tips Forums
Statistics

14. What to publish? Where to publish?
Videos Facebook
Podcasts Flikr
Blogs YouTube
Comments Vimeo
Webinars Twitter
Interviews (video) Niing
Pictures DiggIt
SlideShare
The GradRoom

15. Case Study: Richard Branson’s Blog

17. The 7 Habits of a Highly Effective
GradRoom Team

18. Habit 1: Be Proactive
Take responsibility for every aspect
of your life. Being proactive leads
to action, being reactive leads to
excuses.

19. Habit 2: Begin with the End in
Mind
Every phone call, e-mail, meeting
or conversation ask yourself what
you want out of that action.

20. Habit 3: Put First Things First:
Take time each day to prioritise
your life as well as your work.
Think integrity, then execution.

21. Habit 4: Think Win/Win:
An attitude and a way of life – how
can your relationships be mutually
beneficial?

22. Habit 5: Seek First to Understand,
Then to be Understood:
By understanding your
client/colleague first you are then
in a much better position to
negotiate. Find their pains, needs,
wants and then deliver a win-win
outcome.

23. Habit 6: Synergize:
Working as a team – By
collaborative decision making,
Valuing differences, Building on
divergent strengths, Leveraging
creative collaboration and
embracing innovation the “The
whole is greater than the sum of its
parts.”

24. Habit 7: Sharpen the Saw:
Actively practice these principles
until they become habits. Discuss
with each other before every
action, question each other, test
each other until it becomes
routine.

25. Carnegie loving

26. Fundamentals of handling people
Principle 1: Don’t criticise, condemn or
complain
Principle 2: Give honest and sincere
appreciation
Principle 3: Arouse in the other person an
eager want

27. How to make people like you
Principle 1: Become genuinely interested in other people
Principle 2: Smile 
Principle 3: Remember that a person’s name is to that person the
sweetest and most important sound in any language
Principle 4: Be a good listener. Encourage others to talk about themselves
Principle 5: Talk in terms of the other person’s interests
Principle 6: Make the other person feel important – and do it sincerely

28. Win people to your way of thinking
Principle 1: The only way to get the best of an argument is to avoid it.
Principle 2: Show respect for the other person’s opinions. Never say
“you’re wrong”.
Principle 3: If you are wrong, admit it quickly and empathetically.
Principle 4: Begin in a friendly way
Principle 5: Get the other person saying yes, yes immediately
Principle 6: Let the other person do a great deal of talking
Principle 7: Let the other person feel as if the idea is his or hers.

29. Be a leader
Principle 1: Begin with praise and honest appreciation
Principle 2: Call attention to people’s mistake indirectly
Principle 3: Talk about your own mistakes before criticising the other person
Principle 4: Ask questions instead of giving direct orders
Principle 5: Let the other person save face
Principle 6: Praise the slightest improvement and praise every improvement.
Principle 7: Give the other person a fine reputation to live up to.
Principle 8: Use encouragement. Make fault seem easy to correct.
Principle 9: Make the other person happy about doing the thing you suggest.

30. The GradRoom helps graduate recruiters
Connect and engage with students online
In a meaningful way
The GradRoom connects graduate recruiters
With students through social media
The GradRoom aspires to be the #1 Provider
Of premium digital attraction campaigns for the top
graduate Recruiters in the UK