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iPad                –     1
                          2     886.2.2181.8726
                          3     angelah@kgisia.com.tw




                          Apple                iPad 3          3        7                                                        9.7
                                        9.4              (iPad 2        8.8         )                         1.44        (iPad 2            1.33
                            )                                                                                 2048x1536 (264ppi)
                                      iPad 2        1024x768 (132 ppi)              CPU            Apple                  A5X            iPad 2
                                                                                                         iPad        HD            500
                                iSight (                                                            )
                                                    10                                                          iPad 2        6,900mAH
                          70%                  iPad 3                                   WiFi/ 4G                  WiFi 16GB
                          499                  4G 64GB                              829                 Apple          iPad 2 16G WiFi
                                                    399                     iPad         3         16           10                   (
                                                                                                                                         )       3
                             23                      26            (                           )


                                             iPad                                       2011            4,050                    2012
                          6,000-6,500                              2012                                              50%
                                                                                                        65%                         Apple
                                                                                     iPad 3
                                                                                        2012                    10-15


                                      iPad 3                            (      iPad 2                      20%            )



                          iPad 3




                                                              Apple iO S 3.2                  Apple iO S 4                   Apple iOS 5
                                                             1GHz Apple A4                  1GHz Apple A5             1GHz Apple quad core A5X
                                  (            )                                        : VGA       : HD (1+MP)            : VGA       : 5MP
                                                              16/32/64GB                     16/32/64GB                      16/32/64G B
                                                                   9.7"                          9.7"                            9.7"
                                                           1024*768 (132 ppi)             1024*768 (132 ppi)            2048*1536 (264ppi)
                                         (mAH)                3300 (2 cell)                  2300 (3cell)                    3900 (3 cell )
                                                                10                             10                              10
                                                                  1.5                           1.33                           1.44
                                                                13                             8.8                            9.4
                                                             WiFi, 3G,                     WiFi 3G                       WiFi 4G
                                                              2010 4                         2011 3                          2012 3
                                  (      )                      499-829                        499-829                         499-829
                           O DM




http://research.kgi.com                                    2012        03      07                                                                1
v
                          iPad 3
                                                                                                                      iPad             (%)
                                                                                                  (%)        10%       10-20%        20-50%           50%
                          Application processor         Samsung              005935.KS            100
                          Baseband                      Qualcomm             QCOM.US              100
                          N and flash                   Toshiba              6502.JP                50
                                                        Samsung              005935.KS              50
                                                        Samsung              005935.KS              40
                          Mobile DRAM                   Hynix                000660.KS              30
                                                        Micron               MU.US                  30
                                                        LG Display           034220.KS              50
                                                        Samsung              005935.KS              30
                                                        Sharp                6753.JP                20
                          Display IC (P-G amma)         IML                  3638.TW              100                         V
                          Embedded display port         Prarde Tech          4966.TW              100                                                          V
                                                                             6176.TW                75                                       V
                                                        Minebea              6479.JP                20
                                                                             5371.TW                 5            V
                                                                             3673.TW                80                                       V
                                                                             2384.TW                20            V
                                                                             3673.TW                30                                       V
                                                                             8056.TW                50                                                         V
                                                                             002106.SZ              20
                                                        Fujitek                                     25
                          Cover                         Lensone                                 50-60
                                                                             3149.TW            15-25                                        V
                                                                             6278.TW                70                        V
                          L ED                          KTI                  054040.KS              30
                                                                             6153.TW            10-15                         V
                                                                             6269.TW            10-15                         V
                                                                             4958.TW            20-30             V
                                                                             8039.TW             5-10             V
                                                                             2354.TW            50-60                         V
                                                                             6121.TW            40-45                         V
                                                                             3211.TW            55-60                                        V
                                                                             4915.TW                50                        V
                                                        LG Innotek           11070.KS               40
                                                                             3008.TW                40            V
                                                                             3406.TW                60                        V
                                                                             3042.TW                40            V
                                                                             2392.TW                50                        V
                                                        Molex Inc.           MOLX.US                40
                                                        國巨                   2327.TW                60            V
                                                                             3068.TW            10-20                         V
                                                        Cyntec                                      60                                       V
                                                                             2317.TW              100                         V



                          iPad                                        2012                           50%     6,000-6,500
                                                    (    )                         (     )
                           25                                                                                                                         150
                           20                                                                      15.4                                               100
                           15                                                            11.1              11.5
                                                              7.3                9.3                                                                  50
                           10                   4.2                   4.7
                                      3.3                                                                                                             0
                            5
                            0                                                                                                                         (50)
                                      2Q10     3Q10          4Q10     1Q11      2Q11     3Q11     4Q11     1Q12F      2Q12F       3Q12F     4Q12F


                                            Apple


                          IPad
                                                                                    ( )            (%)         ( )                    ( )               (%)
                                                                             2011F 2012F        2012F        2012F                  2012F      1M       3M
                                                                 2330.TW      5.18  5.75          11.0        13.8                    2.9      2.2      4.9
                                 IC                              3034.TW      6.22  7.19          15.6        12.2                    2.2     (2.8)    16.5
                                IC              IML              3638.TW      5.94  7.98          34.3        13.2                    3.0     (6.7)    32.7
                          Embedded display port                  4966.TW     11.00 18.30          66.4        24.6                    7.5      3.8     54.7
                                                                 6176.TW      9.67 11.99          24.0        10.8                    2.7     15.7     48.6
                                                                 5371.TW      2.09  1.72         (17.7)       15.9                    0.8      4.1     37.6
                                                                 4942.TW      5.02  5.58          11.2         8.6                    1.2      3.6     11.6
                                                                 3673.TW     46.47 56.12          20.8         8.6                    3.0      3.8     20.4
                                                                 2384.TW      0.10  0.94        840.0         27.1                    1.1      2.8     19.6
                                                                 6153.TW      3.75  4.50          20.0        12.1                    2.2      7.8     38.9
                                                                 6269.TW      6.58 10.20          55.0        12.6                    4.6     31.1     79.7
                                                                 8039.TW      3.26  4.30          31.9         9.1                    1.4     (0.5)    35.9
                                                                 2354.TW      7.16  9.04          26.3        14.4                    2.3      5.7     47.2
                                                                 6121.TW     13.13 15.07          14.8        14.5                    3.4      4.8     36.4
                                                                 3211.TW     11.40 12.65          11.0        13.4                    3.3      7.6     59.6
                                                                 3008.TW     39.01 41.38           6.1        15.4                    3.7     (5.3)    36.0
                                                                 3406.TW     13.08 18.10          38.4        18.2                    3.7     23.0    106.9
                                                                 3042.TW      3.58  4.05          13.1        11.3                    1.8      3.8     35.4
                                                                 6278.TW      6.05  7.22          19.3        10.0                    1.4      5.9     23.3
                                                                 2392.TW      5.24  5.81          10.9        11.8                    1.2     (2.0)    21.6
                                                                 2317.TW      6.74  8.89          31.9        13.8                    2.1      5.1     23.5
                                            Bloomberg;




http://research.kgi.com                                       2012         03    07                                                                        2
100                     A    1907-1909                 104                 700
                                 200051                                                             886.2.2181.8888
                                                                                                    886.2.8501.1691


                                                   2014                 A     24D1
                                 518008




                          852.2878.6888                                                      8th - 11th floors, Asia Centre Building
                          852.2878.6800                                                      173 South Sathorn Road, Bangkok 10120, Thailand
                                                                                                    66.2658.8888
                                                                                                    66.2658.8014




                                (OP)                                                                (Excessive Return)
                                                          (        )                         40%
                          (N)                                                                                                          (   )
                                                                  40%        40%
                                (U)                                                                                                    (   )
                                                                  40%
                            (NR)
                                            (R )                                         /


                                                    *             =(                 /         )–1




http://research.kgi.com                                                     2012   03          07                                              3

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iPad 3 Specs and Supply Chain Analysis

  • 1. v iPad – 1 2 886.2.2181.8726 3 angelah@kgisia.com.tw Apple iPad 3 3 7 9.7 9.4 (iPad 2 8.8 ) 1.44 (iPad 2 1.33 ) 2048x1536 (264ppi) iPad 2 1024x768 (132 ppi) CPU Apple A5X iPad 2 iPad HD 500 iSight ( ) 10 iPad 2 6,900mAH 70% iPad 3 WiFi/ 4G WiFi 16GB 499 4G 64GB 829 Apple iPad 2 16G WiFi 399 iPad 3 16 10 ( ) 3 23 26 ( ) iPad 2011 4,050 2012 6,000-6,500 2012 50% 65% Apple iPad 3 2012 10-15 iPad 3 ( iPad 2 20% ) iPad 3 Apple iO S 3.2 Apple iO S 4 Apple iOS 5 1GHz Apple A4 1GHz Apple A5 1GHz Apple quad core A5X ( ) : VGA : HD (1+MP) : VGA : 5MP 16/32/64GB 16/32/64GB 16/32/64G B 9.7" 9.7" 9.7" 1024*768 (132 ppi) 1024*768 (132 ppi) 2048*1536 (264ppi) (mAH) 3300 (2 cell) 2300 (3cell) 3900 (3 cell ) 10 10 10 1.5 1.33 1.44 13 8.8 9.4 WiFi, 3G, WiFi 3G WiFi 4G 2010 4 2011 3 2012 3 ( ) 499-829 499-829 499-829 O DM http://research.kgi.com 2012 03 07 1
  • 2. v iPad 3 iPad (%) (%) 10% 10-20% 20-50% 50% Application processor Samsung 005935.KS 100 Baseband Qualcomm QCOM.US 100 N and flash Toshiba 6502.JP 50 Samsung 005935.KS 50 Samsung 005935.KS 40 Mobile DRAM Hynix 000660.KS 30 Micron MU.US 30 LG Display 034220.KS 50 Samsung 005935.KS 30 Sharp 6753.JP 20 Display IC (P-G amma) IML 3638.TW 100 V Embedded display port Prarde Tech 4966.TW 100 V 6176.TW 75 V Minebea 6479.JP 20 5371.TW 5 V 3673.TW 80 V 2384.TW 20 V 3673.TW 30 V 8056.TW 50 V 002106.SZ 20 Fujitek 25 Cover Lensone 50-60 3149.TW 15-25 V 6278.TW 70 V L ED KTI 054040.KS 30 6153.TW 10-15  V 6269.TW 10-15  V 4958.TW 20-30  V 8039.TW 5-10 V 2354.TW 50-60 V 6121.TW 40-45 V 3211.TW 55-60 V 4915.TW 50 V LG Innotek 11070.KS 40 3008.TW 40 V 3406.TW 60 V 3042.TW 40 V 2392.TW 50 V Molex Inc. MOLX.US 40 國巨 2327.TW 60 V 3068.TW 10-20  V Cyntec 60 V 2317.TW 100 V iPad 2012 50% 6,000-6,500 ( ) ( ) 25 150 20 15.4 100 15 11.1 11.5 7.3 9.3 50 10 4.2 4.7 3.3 0 5 0 (50) 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12F 2Q12F 3Q12F 4Q12F Apple IPad ( ) (%) ( ) ( ) (%) 2011F 2012F 2012F 2012F 2012F 1M 3M 2330.TW 5.18 5.75 11.0 13.8 2.9 2.2 4.9 IC 3034.TW 6.22 7.19 15.6 12.2 2.2 (2.8) 16.5 IC IML 3638.TW 5.94 7.98 34.3 13.2 3.0 (6.7) 32.7 Embedded display port 4966.TW 11.00 18.30 66.4 24.6 7.5 3.8 54.7 6176.TW 9.67 11.99 24.0 10.8 2.7 15.7 48.6 5371.TW 2.09 1.72 (17.7) 15.9 0.8 4.1 37.6 4942.TW 5.02 5.58 11.2 8.6 1.2 3.6 11.6 3673.TW 46.47 56.12 20.8 8.6 3.0 3.8 20.4 2384.TW 0.10 0.94 840.0 27.1 1.1 2.8 19.6 6153.TW 3.75 4.50 20.0 12.1 2.2 7.8 38.9 6269.TW 6.58 10.20 55.0 12.6 4.6 31.1 79.7 8039.TW 3.26 4.30 31.9 9.1 1.4 (0.5) 35.9 2354.TW 7.16 9.04 26.3 14.4 2.3 5.7 47.2 6121.TW 13.13 15.07 14.8 14.5 3.4 4.8 36.4 3211.TW 11.40 12.65 11.0 13.4 3.3 7.6 59.6 3008.TW 39.01 41.38 6.1 15.4 3.7 (5.3) 36.0 3406.TW 13.08 18.10 38.4 18.2 3.7 23.0 106.9 3042.TW 3.58 4.05 13.1 11.3 1.8 3.8 35.4 6278.TW 6.05 7.22 19.3 10.0 1.4 5.9 23.3 2392.TW 5.24 5.81 10.9 11.8 1.2 (2.0) 21.6 2317.TW 6.74 8.89 31.9 13.8 2.1 5.1 23.5 Bloomberg; http://research.kgi.com 2012 03 07 2
  • 3. 100 A 1907-1909 104 700 200051 886.2.2181.8888 886.2.8501.1691 2014 A 24D1 518008 852.2878.6888 8th - 11th floors, Asia Centre Building 852.2878.6800 173 South Sathorn Road, Bangkok 10120, Thailand 66.2658.8888 66.2658.8014 (OP) (Excessive Return) ( ) 40% (N) ( ) 40% 40% (U) ( ) 40% (NR) (R ) / * =( / )–1 http://research.kgi.com 2012 03 07 3