The document discusses new tools for cluster management in the cloud. It describes how tools like Dropbox, Delicious, and Prezi that are hosted in the cloud can enable new forms of cluster management. Facebook is presented as an example of a tool that can enable cluster management in the cloud. The document invites the reader to join a European Alliance on Creative Clusters that aims to boost competitiveness through collaboration between creative clusters.

1. Cluster Management
in the Cloud
New Tools for New Roles in the Digital Era
© Klaus Haasis, Stuttgart 2011 / 30.11.2011
creative.coach@email.de, www.klaushaasis.de
© Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

2. http://www.buyipadonline.com/
format-apple-imac-g3/
http://bindapple.com/how-to-
2010 iPad
1998
iMac
http://en.wikipedia.org/wiki/File:Apple_TV_2
nd_Generation.jpg announces-new-ipod-nano/
http://www.engadget.com/2007/09/05/apple-
2001
iPod
iTV
2010
Apple from 1998 to 2011
MFG - Enabling Innovation with ICT and Media
http://skyanalog.com/apple-icloud-not-
supporting-windows-xp.php
http://moconews.net/image/new-itunes-logo-
apple-event-sept-2010/
2011
2001 iTunes
iCloud
http://www.jailbreakyourphone.net/
2012
iCluster?
2007 iPhone
© Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

3. A Networked World:
Estonia - Free Wi-Fi
Source: http://en.wikipedia.org/wiki/File:Wifi_accesspoint_in_tartu_estonia.jpg

4. A Networked World:
Paris - Free Wi-Fi
MFG - Enabling Innovation with ICT and Media6 © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

5. A Networked World:
Hongkong - Free Wi-Fi

6. A Networked World:
Auckland - No Free Wi-Fi

7. • Social Networks
• Circles and Groups
COMMUNITY • Friends and Followers
• Geographic CLUSTER
Agglomeration
• Crowd Funding
• Wisdom of the Crowd
CROWD
• User generated Content
• User driven Innovation

8. New Tools
in the Cloud
http://www.khanacademy.org

10. New Tools
in the Cloud
electronic-awakening/
MFG - Enabling Innovation with ICT and Media21 © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 21

11. New Tools in the Cloud
Dropbox is a free
service that lets you
bring your photos,
docs, and videos
anywhere and share
them easily.
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 14

12. New Tools in the Cloud
Delicious is a social
bookmarking web
service for storing,
sharing, and
discovering web
MFG - Enabling Innovation with ICT and Media
bookmarks. Stuttgart 2011, www.klaushaasis.de, 15
© Klaus Haasis,

13. Prezi is a cloud-based
presentation software
that opens up a new world
between whiteboards
and slides.
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 16

14. Cluster
Mangement with
Facebook in the
Cloud
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 18

15. New Dimensions
http://mookinoodles.wordpress.com/2011/07/16/we-
are-open/
http://www.secondlife.mfg-innovation.de
http://mochagirlsread.wordpress.com/2011/11/1
8/nominations-are-closed-2/
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

16. Networked Innovation
in a Digital Economy
Share of Business and Innovation
• taking place in real or in virtual world
• taking place inside a closed system
(firm, region, state) or open connected
with the outer world

17. The Networked Innovation Grid
open
real hh virtual
closed
© Klaus Haasis, Stuttgart 2011
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

18. The Networked Innovation Grid
open
Openness
real virtual
Power
closed
© Klaus Haasis, Stuttgart 2011
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

19. The Networked Innovation Grid
open
Open Innovation
Process Social Media
real hh virtual
proprietary
Firm Website
closed
© Klaus Haasis, Stuttgart 2011
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

20. The Networked Innovation Grid
open
real virtual
closed
© Klaus Haasis, Stuttgart 2011
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

21. Networked Innovation @MFG
Open
Real Virtual
Closed
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

22. European Alliance on Mobile and Mobility Industries and Creative Industries
European Creative Cluster Lab – Managing
1 Creativity to Boost European Competitiveness
Stuttgart – Barcelona – Lille – Warsaw - Bari
Coordinator MFG Innovation Agency for IT and Media Baden-Wuerttemberg
2
3
2. New Collaboration
1. Managing Creativity and
Approaches between Creative
Creative Teams
Clusters
Your are
invited
to join!
3. Cross Sectorial Collaboration
4. Incubation, Innovation and
btw. Creative and Traditional
Creativity Industries Clusters

24. Source: http://www.tech2date.com/cloud-computing-may-generate-usd-12-3-billion-worth-savings-in-
energy.html
Timeline / Stream
/ Feed
• New tools in the Cloud
• Networked Innovation in a
Digital World
• Invitation to join the European
Creative Cluster Lab
MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

25. Klaus Haasis
CREATIVE COACH
INNOVATION MANAGER
COMMUNICATION ARCHITECT
CREATIVE.COACH@EMAIL.DE.DE
FACEBOOK.COM/KLAUSHAASIS
SKYPE KLAUS_HAASIS