http://www.yellowbikecab.com - 619-200-8495 MEDIA SUCCESS When Samsung Galaxy wanted to reach attendees at Comic-Con 2014 San Diego, our strategy was a branded pedicab media saturation of the area around the convention center. Our 25 branded pedicabs were strategically located along pedestrian routes between the convention center and the key places. Our pedicabs media was selected because they circulate throughout the event area, and are frequently used by attendees. Our branded / interactive pedicabs with brand ambassadors were ready to offer free rides to attendees on behalf of Samsung Galaxy and Mockingjay and direct attendees to Hard Rock Hotel to check out Galaxy experience. W Samsung Promoting Galaxy Tab S Fans in San Diego should head to the Capitol Gallery, located at the Samsung Galaxy Experience inside the Hard Rock Hotel, for 12:00 p.m. PST on Friday, July 25 to get a sneak peek at the footage before it hits the web. CASE STORY 25 of the Samsung Galaxy and Hunger Games pedicabs had nearly 14,000 individual interactions by transporting 4000 attendees

1. yellowbikecab.com
Convention Sponsorship
Event Invitation
Trade Show Marketing

2. MEDIA SUCCESS
hen Samsung Galaxy
wanted to reach attendees
at Comic-Con 2014 San
Diego, our strategy was a
branded pedicab media
saturation of the area around the
convention center. Our 25 branded
pedicabs were strategically located along
pedestrian routes between the convention
center and the key places. Our pedicabs
media was selected because they circulate
throughout the event area, and are
frequently used by attendees. Our branded
/ interactive pedicabs with brand
ambassadors were ready to offer free rides
to attendees on behalf of Samsung Galaxy
and Mockingjay and direct attendees to
Hard Rock Hotel to check out Galaxy
experience.
W
Samsung Promoting Galaxy Tab S Fans in San Diego should head to the Capitol Gallery, located at the Samsung Galaxy
Experience inside the Hard Rock Hotel, for 12:00 p.m. PST on Friday, July 25 to get a sneak peek at the footage before it
hits the web.
CASE
STORY
25 of the Samsung Galaxy and Hunger Games
pedicabs had nearly 14,000 individual
interactions by transporting 4000 attendees
1
Samsung Galaxy and The Hunger Games

3. 13
Y E L L O W B I K E M E D I A
What our client
said?
“We had great feedback
from the client; they loved
the cabs, the drivers and
the overall activation. It
went extremely well – so
thank you for the local
management, prep work,
and day to day reporting.”
for free and handing out 10,000 promotional
cards in 3 days. Having all 25 pedicabs being
part of this campaign for 12 hours each day,
estimated impression was approximately
70,000.
w

4. Yellow Bike Media
403 13th street
San Diego, CA 92101
info@yellowbikecab.com
619-200-8495
yellowbikecab.com