Creds Deck

1. UNIQUE USERS
2M
THE MALE ECOSYSTEM
CIRCULTATION
505.5K
GROSS AUDIENCE
TOUCHPOINTS
2.86M
SUBSCRIBERS
81K

2. SHORTLIST
“Since our launch in 2007, ShortList has gone from strength to strength. With an engaging mix of intelligent editorial and
striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink,
ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable
income in their wallets.” Darren Sital-Singh, Publishing Director.
505.5K CIRCULATION
•Three quarters say that ShortList helps
them with things to buy
•One in five have altered their
commute to pick up ShortList
89%
MALE
34
MEDIAN AGE
85%
ABC1
66%
LONDON/SOUTH EAST
87%
FULL TIME WORK
£62K
HOUSEHOLD INCOME

3. SHORTLIST.COM
“As the UK’s biggest upmarket men’s lifestyle website, ShortList.com draws its audience with irreverent tone and up-to-the-
minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital
destination for the discerning man about town.“ Deputy Editor, ShortList.com
2M UNIQUE USERS
•3 in 5 visitors have done or bought something
as a result of seeing it on ShortList.com
•Half agree that ShortList.com gives them lots of
things to talk about with friends and colleagues
88%
MALE
34
MEDIAN AGE
83%
ABC1
60%
LONDON/SOUTH EAST
83%
FULL TIME WORK
£60K
HOUSEHOLD INCOME

4. MR HYDE
“Mr Hyde is a daily email aimed at London’s sophisticated men. It covers style, grooming, technology, entertainment
and the wealth of cultural opportunities available in England‘s capital – whether that is exhibitions and the theatre,
or pop-up restaurants and cocktail bars.” Editor, Mr Hyde.
81K SUBSCRIBERS
•4 in 5 say that Mr Hyde gives
them a nice break in their day
•84% of readers have acted on something
which they have read about in Mr Hyde
79%
MALE
36
MEDIAN AGE
87%
ABC1
65%
LONDON/SOUTH EAST
74%
FULL TIME WORK
£60K
HOUSEHOLD INCOME

5. UNIQUE USERS
1.2M
CIRCULTATION
404K
THE FEMALE ECOSYSTEM
GROSS AUDIENCE
TOUCHPOINTS
2.72M
SUBSCRIBERS
81K

6. STYLIST
“Stylist’s unique distribution system gives it a number of advantages. Not only does it liberate the editorial team to be as
creative as they can be, it means the advertising team can offer a variety of creative solutions not available from any other
women’s magazine.” Glenda Marchant, Publishing Director
404K CIRCULATION
97%
FEMALE
33
MEDIAN AGE
84%
ABC1
63%
LONDON/SOUTH EAST
66%
FULL TIME WORK
£50K
HOUSEHOLD INCOME

7. STYLIST TABLET
“In addition to enjoying Stylist’s content on stylist.co.uk, there’s a new way to enjoy the magazine... On your iPad, tablet or
phone. Stylist at your fingertips 24/7, anytime and anywhere. For its advertisers, the Stylist tablet edition continues to offer the
environment they know and love, but in addition the tablet platform provides new levels of trackable interactivity.” Glenda
Marchant, Publishing Director
50K SUBSCRIBERS
97%
FEMALE
33
MEDIAN AGE
86%
ABC1
63%
LONDON/SOUTH EAST
67%
FULL TIME WORK
£56K
HOUSEHOLD INCOME
•4 in 5 say that they have or would
recommend the Stylist app to others
•Readers say that the Stylist app means that they
will never miss a week of Stylist content

8. STYLIST.CO.UK
“Stylist.co.uk works excellently on two levels. Firstly as the web arm of Stylist magazine, one of the most-respected
women’s magazines in the UK, we help the excellent work done by the print team find a wider and longer-lasting
audience. We also create our own content, thinking specifically of an online audience and a number of
our own successful franchises.” Editor, Stylist.co.uk
1.2M UNIQUE USERS
96%
FEMALE
33
MEDIAN AGE
84%
ABC1
55%
LONDON/SOUTH EAST
60%
FULL TIME WORK
£47K
HOUSEHOLD INCOME
•Over half of readers have recommended a
feature or article they read on Stylist.co.uk
•Half of readers have recommended a product
they have seen advertised on Stylist.co.uk

9. EMERALD STREET
“Emerald Street is a daily email and Stylist’s digital sister brand. Emerald Street is a unique and timely mix of fashion, beauty,
art, books, bars and careers, and, as a daily digital, we also respond quickly to current events.” Editor, Emerald Street
120,000 SUBCRIBERS
97%
FEMALE
32
MEDIAN AGE
90%
ABC1
69%
LONDON/SOUTH EAST
76%
FULL TIME WORK
£57.5K
HOUSEHOLD INCOME
•Over three quarters agree that Emerald Street gives
them lots of ideas for going out and things to buy
•Emerald Street is highly influential, with 88% of
readers having acted on what they’ve read