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1. A journey
through marketing
and sales
The sales funnel
Marketing strategies
Sales techniques
Measurement and analysis
A sales funnel is a marketing term used
to capture and describe the journey
that potential customers go through,
from prospecting to purchase. A sales
funnel consists of several steps, the
actual number of which varies with each
company's sales model.
A marketing strategy is a long-term
plan for achieving a company's goals by
understanding the needs of customers
and creating a distinct and sustainable
competitive advantage.
1. Sell to Your Buyer's Situation (Not
Their Disposition)
2. Disrupt Your Prospect's Status Quo
3. Introduce Unconsidered Needs
4. Tell Customer Stories with Contrast
5. Avoid the Parity ...
Measurement System Analysis is a
statistical tool that can be used to
assess data quality. This tool can be
used to determine measurements'
accuracy and identify sources of error.
Measurement System Analysis can
assess data quality from various
sources, including surveys, experiments,
and observational studies.
End of the journey
End-to-end marketing is a strategy
that that uses various marketing
touchpoints like search engine
optimization (SEO), paid search engine
marketing (SEM), digital advertising,
email marketing, social media,
websites, etc., to create a seamless
customer journey and user
experience.