A quick introducing to Gen C concept and how it could be understanding on a marketing point of view.

1. Vigouroux Yann
MBA1B Groupe 2

2. DEFINITION
 Gen C is a powerful new generation of connected
people empowered by technology.
 Gen C is unique because they are highly engaged,
making purposeful decisions about the way they
choose to live their lives.
They are motivated by honesty and integrity.
 It’s an attitude and mindset defined by key
characteristics:
• Digital Natives
• Always connected
• Genuine search of authentic content
• Sharing with others
• Social Media
• Connection,Community, Creation, Curation

3. MY DEFINITION:
 Gen C is an online generation connected to share
oriented-solution content for the benefit of our
common future.
 Gen C is sometimes loosing time with not so
relevent content instead of being focused on a
positive way to use their skills.
 When sharing is about conter desinformation, help
charity associations, increase company activity and
competivity, and so much more positive things, it
start to be interesting.
 We are our own influence to lead our generation.

4. VISUAL

5. I AGREE
 Social media has shattered the old distinction between
audience and creator
 Reaching these powerful new consumers is hard work, but it’s
also a major opportunity for brands that truly understand them
 Mobile devices have brought content into every moment of our
lives
 it’s the way they live their life, and it’s second nature for them
to engage with authentic content whenever and wherever they
want
 The three things my generation would be synonymous with
are worldly interests, personal development, and searching for
meaning
 Gen C creativity is made up of two parts; first, there’s the act
of creating something, and second, the act of sharing it
 Knowledge is Gen C’s currency, and inspiration and
information are sought from a wide range of sources

6. I DISAGREE
 Our generation takes everything to the next level:
not for traditional values, respect, face to face
communication skills
 They are empowered by technology, living in the
moment
 Only adding something when they think it’s relevant
and they can have an impact.
 In many ways YouTube is the voice of Gen C,
offering inspiration through entertainment and
education every moment.
 YouTube I feel is a book full of possibilities. It never
ends… you can find anything you want on YouTube
usually

7. YOUTUBE
 YouTube has altered the map of content, search
engine, and social media marketing.
 Its enable marketers to create strong community
around their message.
 Youtube is the center of the influence for discovering
new video catch by Gen C who then share it with
others.
 Video is the most powerful content to create an
action effect like purchasing or acting under
influence.

8. • To conclude, I think Gen C is created a lot of content, and
the new challenges will be to qualified and quantified all
online actions to make a better understanding and give a
greater sense to Gen C …this is explaining the emergence of
the BIG DATA phenomenon.
THANK YOU