Description of Generation C

1. Net Fluency
Marcq Elise
MBA 1A
Group 1

2. « Generation C » definition
“Generation C” is also called “Digital
Natives”. It is all the people been born after
1984. Generation C is connected at the
same time at home, at the school, but it
also uses mobile phones to look for of the
information, exchange, communicate and
share. It is native of the digital technology
and imagines badly how the society could
work before the arrival of Web..

4. Concepts: agree or disagree?
“I feel like I can't go anywhere without my
phone... I didn't have a phone for a day or so
because it was stolen, and it felt like I was on
another planet.”
“Any question can be immediately answered.
Everyone is at your fingertips.”
- Generation C is 24h/24 connected on
networks. (They share photos, post a
comment, watch videos…)
-This sentence show that younger are
addicted to their phone and for them, it’s
a real need to surf the net.
Have internet anywhere with you
allows you to be informed
constantly.
However, we must pay attention to
the wrong information.
.

5. Concepts: agree or disagree?
« Creation means to make something valuable
and share it with others. We do this because it’s
empowering and necessary for our world ».
The act of creating has become second
nature to Gen C, but they are selective,
only adding something when they think it
is relevant and they can have an impact.
“Usually I'm creating to share with
people... And hopefully they could create
things of their own. I could share that
passion with other people.”
I think that it is attractive to share information with
other people. It is a new kind to find information.

6. Example
The integration of the connected car in the future society.
Indeed, Apple launches « Car Play » with the new Class C Mercedes.
Mercedes-Benz offers its high-end infotainment system COMAND Online,
compatible with most of the current smartphones.

7. What is the interest of CarPlay?
By commands in the steering wheel either by the voice (with Siri), the driver can
pilot the phone (dialing, reading of vocal messages and SMS), listen to some music
or view maps. This enables customers to use Mercedes-Benz Apps while driving in
a safe and comfortable way.

8. I think that a good product which could reach the generation C because
smartphones have become an indispensable part of everyday life, and embedded
in-vehicle infotainment systems currently communicate intensively with the
outside world. The seamless integration of these two systems is able to provide
customers with maximum comfort.