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MyStoryBook
- 1. + MyStoryBook A presentation by IDC students for our mobile application MyStoryBook
- 2. + Agenda The need we aim to fulfill The product The market Competitive landscape Business Model The team
- 3. + The Problem Children have many ways to occupy their attention BUT our way is creative, entertaining, and inspiring. This application fulfills the child’s need to create Simultaneously, visually stimulating their imaginations Not only is MyStoryBook fun for the kids, it’s helpful for parents
- 4. + Content Familiar Children's Stories Interactive Ease of Use Values and Education
- 5. + Design Simple Vibrant Easy to learn UI
- 6. + The Market Who we are going to sell to, and how Target users: Parents with children ages: 4 – 14 Market through social media and blogger outreach Once we put ourselves out there, we reach the bigger players +
- 7. + Competitive Landscape Application designed for children to be used by children Our Uniqueness the process of creating the story is INTERACTIVE Once the child CREATES their characters, they get to save, replay, and share their own video creation Competitiors:JibJab, Touchoo, MyStory These applications are successful because of their appealing graphics and good user experience
- 8. +
- 9. Marketing Calender Table: MyStoryBook Goes Viral Events (Party, Promotional Campaign Event) Media Event/Stunt Social Media (Marketing) PPC Campaign (Limited) FeedBack
- 10. APRIL
- 11. MAY
- 12. JUNE
- 13. + Business Model The initial version of our application is downloadable for free Usersfall in love with the interactive creative process User can customize characters with various goods (attire, objects, features) i.e., virtual goods. Users can also, buy more ‘bundles’ of stories Packages of grouped together known fairytales
- 14. + Marketing and Development All the costs of Marketing and Developing the App, will be paid by our Sponsor, who is going to receive equity in the company in exchange. Team will also work together to do the intended media events and social networking
- 15. + The End
Editor's Notes
- Introduction of who we are (IDC students who are passionate about new media)We are here to introduce our innovative mobile application called MyStoryBook – This gives children the chance to be creative producers, in that they take pictures of their family and friends and incorporate their faces as the characters of famous fairytales. They can then watch, save, and share their 2 and a half minute animated video fairtytale.We will later show you a quick concept video of our visionPlease save your questions till the end
- The consumer need that we meet with this applicationThe idea of MyStoryBookWho and how we are going to sellHow we are unique and why we trump our competitorsHow the application will make moneyA quick review of our financialsUs
- Children these days need to be constantly occupied because their attention span has become very limited. We know this because of our own experience with siblings and children. They need to be busy all the time or else they complain about being bored.Our application is creative, entertaining, and inspiring. Children have the opportunity to be junior producers and can share and relive their creations anytime, anywhere.By taking pictures of their family and friends, the child chooses who is a part of their story, fulfilling their need to create and be in control.After the choosing the photos, the video animation stimulates them visually and they can sit back and let the magic unfold.This exciting application is a great new method for bed time stories and for parents to keep their children busy in the car or at home.
- We aim to markettoward parents who have children between the ages of 4 and 10When we think about our market – children – we think, how are they going to find out about us?We will start with a media kit – which includes visuals, descirptions, and research, anything journalists and bloggers can use to write about us – and use this for blogger outreach (mommy blogs, children’s forums, etc.)-After we have built up a user base, we have a chance to show ourselves to the bigger players and form partnerships with high traffic sources like Nickelodeon which will drive our consumersWe promote them, they promote us
- What makes us unique is the emotional side to the product – parents and grandparents can hold in their hands and digitally save and share their child’s creation. Any parent would be proud of their child for producing their own little story. What makes us different form our competitors is that our PROCESS is interactive. - explain jibjab differences- touchoo is a platform for interactive stories, the child turns the pages and moves the characters and so-on-explain the new MyStory app differences- our vision supersedes these other applications – explain more about unique and personal aspects, emotional value in that the child creates something and the parents have it forever
- Useur big fancy words here, freemium, premium, shmemiumThe stickyness of our application comes after users download the lite version. They want more stories with more characters that they know and lovethe money comes when users purchase the bundles
- Introduction of who we are (IDC students who are passionate about new media)We are here to introduce our innovative mobile application called MyStoryBook – This gives children the chance to be creative producers, in that they take pictures of their family and friends and incorporate their faces as the characters of famous fairytales. They can then watch, save, and share their 2 and a half minute animated video fairtytale.We will later show you a quick concept video of our visionPlease save your questions till the end