2. OUR MARKETING OFFER INCLUDED
Strategic planning, brand development,
Logo design and development,
Brand identity, brand guidelines,
Creative development,
Production (cinema, VOD, digital display, press, social media, radio, outdoor
print and DOOH),
Brand activation through a launch event (pull-up banners, balloons, 3D prop
printing, photo-call backdrops) and
Childcare Provider Packs (posters, flyers, booklets, fulfilment and delivery).
3. THE
SERVICE
WE
PROVIDED
In our work with the DCEDIY, CREATIVE + meant
all our work had a point of difference and drove
behavioural change.
CREATIVE + is a unique metric that we have
developed here at KICK. It means producing the
best of creative work with a ‘plus’ – ensuring that
our work delivers tangible results in brand
awareness, sales, or driving engagement
4. STRATEGIC
PLANNING
We identified the need to protect and
nurture our children and youth, by
providing them with access to high quality,
affordable and accessible childcare
We do this not just because it is the right
thing to do, but because it is in all our
social and economic interests for every
child to achieve their full potential.
6. CAMPAIGN / BRANDING
Brand name generation
logo and brand guidelines design
brochures, leaflets, flyers
event launch collateral
web design and construction.
7. INTEGRATED
DIGITAL PLANNING
The campaign included:
VoD’s
digital audio
online programmatic search.
HPTO’s
promoted posts on both Facebook and Instagram.
We know that the digital landscape is ever changing and our messaging needed to stand out,
whether they browsed online, interacting with friends on apps, social media platforms or
consuming long form digital content.
8. MEASURES
OFSUCCESS
1.7 million website hits within the first 6 weeks.
1,500 applications completed in the first three days.
19,000 completed within 3 weeks of the campaign going live
Over 97K children availing of the scheme
The Facebook page grew over 8K followers within an 8 week
period.With a monthly post reach of over 750K and post
engagement of 40K
We now surpass engagement levels on Facebook pages such as
Early Childhood Ireland, which has been established for a number of
years.
9. The creation of the NCS brand enabled us to bring value and
salience to the information we were communicating. Given the
proliferation of sources of information, branding allowed us to win
the minds and become the trusted source of information.
Furthermore, it achieved the desired benefit of the scheme being
seen as a positive change for society.
Our work for DCEDIY is produced by a dedicated KICK project
team. It also demonstrates our ability to work with many different
stakeholders, to create the brand proposition and the client’s
other third part marketing consultants to create a multi-media
campaign.