Product Brochure: Top Players in Global B2C E-Commerce 2016

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TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016
PUBLICATION DATE: JULY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS
PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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Top Players in Global B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Global
Japan, South Korea, Australia, New Zealand, China, Taiwan, India,
Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam,
Kazakhstan, UK, Germany, France, Spain, Italy, Netherlands, Belgium,
Sweden, Austria, Russia, Poland, Turkey, Greece, Czech Republic,
Ukraine, Romania, Hungary, Belarus, USA, Canada, Brazil, Mexico,
Argentina, Colombia, Chile, Peru, UAE, Saudi Arabia, Iran, Israel,
Kuwait, South Africa, Nigeria, Egypt, Morocco, Kenya
English
PDF & PowerPoint
135
PRICES* Single User License:
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QUESTIONS
ANSWERED
IN THIS REPORT
Which are the largest online retailers worldwide by officially reported sales in 2015?
What are the market shares of the world’s largest online retailers?
Which companies dominate the online shopping landscape in advanced and emerging markets?
What are the most popular E-Commerce websites worldwide?
How do international and local E-Commerce websites rank in various countries?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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AMAZON REMAINS AHEAD OF COMPETITION IN GLOBAL B2C E-COMMERCE
The global growth of B2C E-Commerce attracts online pure-play retailers,
multichannel merchants and marketplace operators who compete for a share of online
shoppers’ spending. Despite fierce competition, Amazon.com remains the global leader of
online retail, with an 8% share of global B2C E-Commerce product sales in 2015, according
to the yStats.com research. Amazon’s global revenues of nearly USD 80 billion outstrip the
sales of China-based JD.com, who ranked second, by a factor of three. Overall, the global
top five features two U.S.-based and two China-based companies and one company from
Europe. Combined, they accounted for 14% of global online retail sales in 2015.
Besides online and store-based retailers, online marketplaces are also popular online
shopping destinations. In fact, a 2015 survey cited in the yStats.com report showed that on
a global average, online consumers were more likely to purchase from marketplaces than
from retailers’ websites, to the advantage of marketplace operators such as eBay, Alibaba
and Rakuten. Another market trend that the largest global E-Commerce companies benefit
from is the rise of cross-border online retail. In search for better deals and a wider product
range, online shoppers worldwide increasingly explore out-of-country offerings, driving up
the website traffic of Aliexpress.com, eBay.com and Amazon.com.
Nevertheless, the position of local and regional players is also strong in many
markets. For example, in India, Flipkart and Snapdeal are the major rivals of Amazon; in
Poland, Allegro has a solid two-digit market share; and in the Middle East, Souq.com is the
definitive leader of online retail in the UAE and Saudi Arabia. More regional and country
insights are disclosed in the yStats.com report.

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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in USD billion, 2015
 B2C E-Commerce Sales Growth of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in
% Year-on-Year Change, 2015
 Market Shares of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in % of Global B2C
E-Commerce Sales, 2015
 Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank
among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of
Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
 Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,
by Global Average and Top 3 Countries, in %, August 2015
ASIA-PACIFIC
3.1 ADVANCED MARKETS
3.1.1 JAPAN
 Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014
3.1.2 SOUTH KOREA
 Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015
3.1.3. AUSTRALIA
 Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015
3.1.4. NEW ZEALAND
 Top 5 Online Retail Websites, by Monthly Visitors, in thousands, July 2015
3.2. EMERGING MARKETS
3.2.1 CHINA
 B2C E-Commerce Player Overview, September 2015
 B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
 Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015
 E-Commerce Brand Awareness, in % of Online Shoppers, 2014
3.2.2 TAIWAN
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, August 2015
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TABLE OF CONTENTS (1 OF 7)

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ASIA-PACIFIC (Cont.)
3.2. EMERGING MARKETS (Cont.)
3.2.3 INDIA
 B2C E-Commerce Player Overview, September 2015
 Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online
Shoppers, August 2015
 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
3.2.4 SINGAPORE
 E-Commerce Player Overview, August 2015
Views and Bounce Rate, July 2015
3.2.5 INDONESIA
 E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
3.2.6 MALAYSIA
3.2.7 THAILAND
3.2.8 PHILIPPINES
3.2.9 VIETNAM
 Most Visited E-Commerce Websites, in % of Respondents, 2014
 Websites Most Often Used for Online Shopping, in % of University Students Who Shop Online, February 2015
 Top 10 E-Commerce Websites by Website Rank, August 2015
 Breakdown of E-Commerce Marketplaces, by Market Share, in %, 2014
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ASIA-PACIFIC (Cont.)
3.2. EMERGING MARKETS (Cont.)
3.2.10 KAZAKHSTAN
 Overview of E-Commerce Players, November 2015
 Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014
EUROPE
4.1 ADVANCED MARKETS
4.1.1 UK
 B2C E-Commerce Players Overview, February 2016
 Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015
 Top 10 E-Commerce Websites, by Website Visits, in millions, 2015
4.1.2 GERMANY
 Top 15 Online Shops, by Sales, in EUR million, 2014
4.1.3 FRANCE
 Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q3 2015
4.1.4 SPAIN
 Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
4.1.5 ITALY
 Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February 2016
4.1.6 NETHERLANDS
 Ranking of Top 10 Online Retailers, by Sales, in EUR million, 2014
4.1.7 BELGIUM
 Top Two B2C E-Commerce Market Players, in % Market Share, 2014
4.1.8 SWEDEN
 Top 10 E-Commerce Websites, by Website Rank, February 2016, incl. Total Visits, in millions, and Share of
Visits from Sweden, in %, January 2016
4.1.9 AUSTRIA
 Top 15 Online Shops, by Sales, in EUR million, 2014
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EUROPE (Cont.)
4.2 EMERGING MARKETS
4.2.1 RUSSIA
 B2C E-Commerce Players Overview, December 2015
 Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015
 Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in
thousands, Average Check, in RUB, and Main Product Category, H1 2015
4.2.2 POLAND
 E-Commerce Player Overview, December 2015
 Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
 Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015
4.2.3 TURKEY
 B2C E-Commerce Players Overview, March 2016
 Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014
 Top 15 E-Commerce Websites by Page Views, incl. Page Views, in millions, and Real Users, in millions,
January 2016
4.2.4 GREECE
 Top 10 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, December 2015
4.2.5 CZECH REPUBLIC
 B2C E-Commerce Players Overview, January 2016
 Breakdown of Online Shops’ Market Share by Product Category, in %, H1 2015
4.2.6 UKRAINE
 Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes,
2014
4.2.7 ROMANIA
 Top 10 Most Visited E-Commerce websites, by in % Internet Users, September 2015
4.2.8 HUNGARY
 Top 15 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, November 2015
4.2.9 BELARUS
 Top 10 E-Commerce Websites by Website Rank, January 2016
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NORTH AMERICA
5.1. USA
 B2C E-Commerce Player Overview, November 2015
 Top 10 U.S. Retailers by Global B2C E-Commerce Sales, incl. B2C E-Commerce Sales, in % Year-on-Year
Change and in % Share of Total Retail Revenue, 2013
 Top 9 Fastest Growing B2C E-Commerce Retailers, incl. Sales in the USA and Worldwide, in USD million,
2014, % Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014
 Top 10 U.S. Retailers by Unique Monthly Visitors, by Devices Used to Access, incl. Desktop, Mobile and
Mobile-Only, in millions, and Share of Mobile Only in Total, in %, January 2015
5.2. CANADA
 B2C E-Commerce Player Overview, November 2015
 Market Shares of Top 3 E-Commerce Companies, in %, 2013 & 2014
 Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015
 Overview of the Top 10 E-Commerce Websites, by Website Rank, November 2015, incl. Website Traffic,
September 2015
LATIN AMERICA
6.1. BRAZIL
 B2C E-Commerce Players Overview, March 2016
 Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type,
Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014
 Top 5 Online Retailers by Online Revenues, in USD million, 2013 & 2014
 Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015
6.2. MEXICO
 Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014
 Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015
6.3. ARGENTINA
6.4. COLOMBIA
6.5. CHILE
6.6. PERU
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MIDDLE EAST & AFRICA
7.1. UAE
 B2C E-Commerce Players Overview, April 2016
 Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015
 Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015
 Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share
of Website Visits, in %, March 2016
7.2. SAUDI ARABIA
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s
Share of Website Visits, in %, April 2016
7.3. IRAN
 B2C E-Commerce Player Overview, April 2016
 Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of
Website Visits, in %, April 2016
 Top 10 E-Commerce Websites, by Website Rank, incl. Description, April 2016
7.4. ISRAEL
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share
of Website Visits, in %, April 2016
7.5. KUWAIT
 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait’s
Share of Website Visits (Where Available), in %, April 2016
AFRICA
8.1. SOUTH AFRICA
 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
8.2. NIGERIA
 B2C E-commerce Player Overview, May 2016
 Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016
8.3. EGYPT
 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April
2016, and Share of Traffic from South Africa, 3 Months to May 2016
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AFRICA (Cont.)
8.4. MOROCCO
 Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February 2016
8.5. KENYA
 Most Popular E-Commerce Websites, by Used and Favorite, in % of Online Shoppers, June 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business reports,
business and company databases, journals, company registries, news
portals and many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the market
situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided
on every chart. It is possible that the information contained in one
chart is derived from several sources. If this is the case, all sources
are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions
may vary among sources, exact definition used by the source (if
available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action Title,
which summarizes the main idea/finding of the chart and a Subtitle,
which provides necessary information about the country, the topic,
units or measures of currency, and the applicable time period(s) to
which the data refers. With respect to rankings, it is possible that the
summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the
chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary (summarizing
main information contained in each section of report) and report
content (divided into sections and chapters). When available, we also
include forecasts in our report content. These forecasts are not our
own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative criteria
such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection,
for example the time of survey and number of people surveyed, is
provided in the form of a note. In some cases, the note (also) contains
additional information needed to fully understand the contents of the
respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in
the Action Title, the EUR values are also provided in brackets. The
conversions are always made using the average currency exchange
rate for the respective time period. Should the currency figure be in
the future, the average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR TOP PLAYERS IN GLOBAL B2C E-COMMERCE 2016 REPORT
Report Coverage
 This report covers the global B2C E-Commerce market with
the focus on market players. The market players include pure-play
online retailers, store-based retailers that sell online, online
marketplaces and online classifieds platforms.
 All global regions are covered in this report, including Africa,
Asia-Pacific, Europe, Latin America, the Middle East and North
America.
Report Structure
 The global chapter opens the report, including an overview
of global market players. Two rankings are included: a ranking of
online retailers by officially reported worldwide B2C E-Commerce
sales and a ranking of online retailers by global B2C E-Commerce
sales including officially reported numbers and third-party estimates.
 The rest of the report is divided by regions. The regions are
presented in the order of descending B2C E-Commerce sales. Where
applicable, the countries in the regions are grouped by advanced and
emerging markets. The countries are also presented in the order of
descending B2C E-Commerce sales. Where no comparable B2C E-
Commerce sales data was available, the related criteria, such as online
shopper penetration, Internet penetration and population size were
considered.
 For each country, a ranking of major E-Commerce players is
included. The type of ranking differs by country due to varying data
availability. Where no ranking of companies by online retail sales or
market shares was available, a ranking of top E-Commerce websites by
website rank was included as an indication of market leadership. The
rankings of E-Commerce websites in a country may include not only
retailers’ websites, but also marketplaces and online classifieds
websites, as well as foreign and local websites. The time period
referenced also varies by source and country.
 The emerging B2C E-Commerce markets were covered in a
larger scope than advanced markets due to higher market dynamism.
For selected major and fast growing emerging B2C E-Commerce
markets, a text chart was also included with a qualitative overview of
competition and important news about players, such as recent
investment and expansion efforts.

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UPCOMING RELATED REPORTS
Online Retail in Emerging Markets 2016 June 2016 € 3,450
Global Online Shopping Snapshot 2016 June 2016 € 750
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
South Africa B2C E-Commerce Market 2016 May 2016 € 750
Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750
UAE B2C E-Commerce Market 2016 April 2016 € 750
Turkey B2C E-Commerce Market 2016 April 2016 € 950
Russia B2C E-Commerce Market 2015 December 2015 € 950
Canada B2C E-Commerce Market 2015 November 2015 € 750
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
REPORT PUBLICATION
DATE
PRICE*
Global Clothing B2C E-Commerce Market 2016
Global Online Payment Methods: First Half 2016
July 2016
July 2016
€ 2,950
€ 1,950

Product Brochure: Top Players in Global B2C E-Commerce 2016

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