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Product Brochure: Global E-Commerce Marketplaces 2016


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Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016".
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Product Brochure: Global E-Commerce Marketplaces 2016

  2. 2. 2 2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Global E-Commerce Marketplaces 2016 Market Report B2C E-Commerce Global Not Applicable English PDF & PowerPoint 29 PRICES* Single User License: Site License: Global Site License: € 450 (exc. VAT) € 675 (exc. VAT) € 900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT How large is the share of online shoppers buying from marketplaces compared to retailers’ websites? What are the key factors driving the dominance of E-Commerce marketplaces in online shopping? How significant is the reliance of online merchants on marketplaces? What are some of the world’s largest E-Commerce marketplaces by GMV? Which value-added services are offered by the top three E-Commerce marketplaces? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions GLOBAL E-COMMERCE MARKETPLACES 2016
  3. 3. TOP ONLINE MARKETPLACES IN GLOBAL E-COMMERCE REVEALED E-Commerce platforms that host offerings of third-party merchants have become the major drivers of online shopping worldwide. Online marketplaces are now the leading destination for online shoppers to buy goods online, discover new products, meet new retailers and buy from foreign merchants across borders, according to consumer surveys cited in the report. Convenience, product variety, competitive prices and affordable shipping options are among the top reasons why nearly half of online shoppers worldwide do all or most of their E-Commerce consumption via marketplaces. Having this trend in mind, more and more retailers are joining E-Commerce marketplaces, both those who have own online stores and those who do not. A survey of online retailers conducted across 10 major E-Commerce markets cited in the report revealed that only a small one-digit percentage of them do not have a presence on marketplaces. The remaining majority sees marketplaces as platforms to attract new customers and grow revenue, but as a larger number of sellers join major marketplaces, competition among them intensifies and the growth opportunities become limited for those who rely on marketplaces heavily. Some of the world’s most visited E-Commerce websites are large online marketplaces, operated by Amazon, eBay and Alibaba. The reveals some key facts and statistics about these platforms, such as that around half of all items sold on Amazon as of Q3 2016 were from third-party sellers. GLOBAL E-COMMERCE MARKETPLACES 2016 3
  4. 4. MANAGEMENT SUMMARY E-COMMERCE MARKETPLACE TRENDS  Overview of E-Commerce Marketplace Trends, November 2016  Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015  Approximate Share of Online Shoppers Who State That All or Most of Their Total Online Spending is Made on Marketplaces, in %, August 2016  Top 5 Countries by Share of Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016  Most Popular Ways to Browse Products Online, incl. Marketplaces, in % of Online Shoppers, August 2016  Perceived Benefits of Buying from Marketplaces, in % of Online Marketplace Shoppers, April 2016  Most Important Factors When Purchasing from a Marketplace, in % of Online Marketplace Shoppers, April 2016  Share of Online Retailers in Major E-Commerce Markets Who Generate More Than 41% of Their E-Commerce Revenue via Online Marketplaces, in %, July 2016 MAJOR E-COMMERCE MARKETPLACES  Top 10 E-Commerce Marketplace Websites, by Website Rank Among All E-Commerce Websites, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, November 2016  Overview of Selected Major E-Commerce Marketplace Companies, incl. B2C/C2C Marketplaces, Country Based in, and GMV, in USD billion, 2015  Profile of Alibaba’s Retail Marketplaces, November 2016  GMV of Alibaba’s Retail Marketplaces in China, in CNY billion, and Mobile Share of GMV, in %, Q1 2015 – Q2 2016  Profile of Amazon Marketplace, November 2016  Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q2 2015 – Q3 2016  Other Platforms Used by Amazon Marketplace Sellers, in % of Sellers, by Currently Use and Plan to Use, 2015  Profile of eBay Marketplace, November 2016  GMV of eBay Marketplace, in USD billion, and Transaction Take Rate, in %, 2013 - 2015 GLOBAL E-COMMERCE MARKETPLACES 2016 1 2 3 TABLE OF CONTENTS
  6. 6. GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions  The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR GLOBAL E-COMMERCE MARKETPLACES 2016 REPORT Report Coverage  This report focuses on E-Commerce marketplaces. E- Commerce marketplaces are defined as platforms where third- party merchants (B2C) or individuals (C2C) can sell their digital or physical products online whereas the marketplace operator acts as an intermediary. B2B E-Commerce marketplace and pure service marketplaces (e.g. accommodation) were excluded from the research.  The report starts with a management summary, with the rest of the content divided into two parts.  The first part focuses on the market trends and developments related to E-Commerce marketplaces. It begins with a qualitative overview of the relevant market trends, and continues with a number of statistics and survey results related to E-Commerce marketplace usage, such as the share of online shoppers buying from marketplaces compared to retailers’ websites, top countries by share of online shoppers spending all or most of their online spending on marketplaces, and the top reasons why online shoppers buy from marketplaces.  The second part of this report covers selected major E- Commerce marketplaces worldwide. It contains a list of the most visited E-Commerce websites, overview of the six major E- Commerce marketplace companies, including their Gross Merchandise Volume, and profiles of the world’s top three E- Commerce marketplaces: Amazon, Alibaba and eBay. The profiles are presented in the order of descending Gross Merchandise Volume and include information such as: headquarters, list of marketplaces operated, marketplace GMV and revenue, type of sellers, number of buyers, selected marketplace services and features, and commission. Besides the profile, one or several selected statistics are included for each company. GLOBAL E-COMMERCE MARKETPLACES 2016 8
  7. 7. Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950 Trends in Worldwide Internet Retail 2016 July 2016 € 1,450 Online Retail in Emerging Markets 2016 June 2016 € 3,450 Global B2C E-Commerce Market 2016 June 2016 € 4,950 Global Clothing B2C E-Commerce Market 2016 August 2016 € 2,950 MENA B2C E-Commerce Market 2016 June 2016 € 2,950 Africa B2C E-Commerce Market 2016 May 2016 € 1,950 Middle East B2C E-Commerce Market 2016 May 2016 € 1,950 Latin America B2C E-Commerce Market 2016 March 2016 € 1,950 Europe B2C E-Commerce Market 2016 February 2016 € 2,950 Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950 Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950 North America B2C E-Commerce Market 2015 November 2015 € 950 Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450 Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950 Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950 Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950 Global Online Payment Methods: First Half 2016 September 2016 € 1,950 Global B2C E-Commerce Delivery 2015 October 2015 € 2,950 Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950 UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Top 5 B2C E-Commerce Country Forecasts: 2016 to 2019 Global Cross-Border E-Commerce Market 2016 November 2016 November 2016 € 1,950 € 1,950 GLOBAL E-COMMERCE MARKETPLACES 2016 9
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