Product Brochure with summarized information of our publication " Middle East B2C E-Commerce Market 2019". Find more here: https://www.ystats.com/market-reports/middle-east-b2c-e-commerce-market-2019/

1. MIDDLE EAST B2C E-COMMERCE MARKET 2019
PUBLICATION DATE: APRIL 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS I
PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

2. 2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Middle East B2C E-Commerce Market 2019
B2C E-Commerce
Middle East
Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi
Arabia, UAE
English
PDF & PowerPoint
127
PRICES* Single User License:
Site License:
Global Site License:
€ 2,450 (exc. VAT)
€ 3,675 (exc. VAT)
€ 4,900 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
How is B2C E-Commerce developing across the Middle East?
What are the leading B2C E-Commerce markets in this region?
Which key trends affect the development of online retail in the Middle East?
What is the size of the online retail market in the region’s major countries and what are its growth
rates?
What are the Internet and online shopper penetration rates across the region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
MIDDLE EAST B2C E-COMMERCE MARKET 2019

3. MIDDLE EAST B2C E-COMMERCE MARKET 2019
MOBILE SHOPPING ENCOURAGES THE GROWTH OF B2C E-COMMERCE
IN THE MIDDLE EAST
In 2020, B2C E-Commerce sales in the Middle East are projected to reach nearly twice
the value they were in 2017. The main growth drivers include high Internet and smartphone
penetration rates across the region. In selected markets including the UAE, Qatar and
Bahrain, more than three-quarters of the population go online via mobile devices. As a
result, mobile phone was also the preferred mode of accessing E-Commerce websites and
making purchases online, according to surveys cited in the yStats.com report.
Fashion items was the leading product class purchased by digital buyers in the
Middle East. Electronics was another major B2C E-Commerce category. Furthermore, online
groceries is a fast growing Internet retail segment in the Middle East. For example, in Saudi
Arabia, the online share of total retail sales of groceries is projected to increase ten-fold by
2023 compared to 2018.
Cross-border online shopping is a popular activity among digital buyers in the Middle
East. International E-Commerce platforms such as Amazon, AliExpress and eBay outrank
local websites in terms of website traffic stemming from this region. In the UAE, more online
shoppers bought internationally in 2018 than in 2016, and in Israel, cross-border pure-plays
accounted for almost two-thirds of the market value.
3

4. MANAGEMENT SUMMARY
REGIONAL
 B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD
billion, 2017 – 2022f
 B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase
Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the
UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
 B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
 B2C E-Commerce Sales in the Middle East, by Selected Countries, in USD billion, 2017 & 2020f
 B2C E-Commerce Share of Total Retail Sales, by Selected Countries in the Middle East, in %, 2017
 Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
 Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
 Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
 Products Purchased Online in the Middle East, in % of Online Shoppers, February 2018
 Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, February 2018
SAUDI ARABIA
3.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, March 2019
3.2. TRENDS
 Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
 Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online
Shoppers, November 2017
 Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
2018
3.3. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 – 2022f
 B2C E-Commerce Share of Total Retail Sales, in %, 2017
3.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2017 – 2022f
 Online Shopper Penetration, in % of Respondents, 2018e
 Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
 Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017
3.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2018e
 Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
3
2
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (1 OF 6)
4
1

5. 5
5
SAUDI ARABIA (CONT.)
3.6. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
3.7. DELIVERY
 Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
3.8. PLAYERS
 B2C E-Commerce Players Overview, March 2019
 Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
 Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s
Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019
UAE
4.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, March 2019
4.2. TRENDS
 Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border
Shoppers Only, in %, 2016 & 2018
 Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
4.3. SALES & SHARES
 B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
 B2C E-Commerce Share of Total Retail Sales, in %, 2017
4.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2017 – 2022f
 Online Shopper Penetration, in % of Individuals, 2018e
 Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
4.5. PRODUCTS
 Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
4.6. PAYMENT
 Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
 Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (2 OF 6)
4
3

6. 6
6
UAE (CONT.)
4.7. DELIVERY
 Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
4.8. PLAYERS
 B2C E-Commerce Players Overview, March 2019
 Market Share of B2C E-Commerce Retailers by Type, in %, 2017
 Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total
Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019
ISRAEL
5.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, April 2019
5.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
 Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May
2018
 Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
5.3. SALES & SHARES
 B2C E-Commerce Spending, in ILS billion, 2017 & 2018
 Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018
5.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2017
 Online Shopper Penetration, in % of Individuals, 2018e
5.5. PAYMENT
 Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
5.6. PLAYERS
 Top 5 E-Commerce Platforms by Market Share, in %, 2017
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (3 OF 6)
4
5

7. 7
7
IRAN
6.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
 E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018
6.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2019e & 2023f
6.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2017
6.4. PLAYERS
 Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
 Number of Certified Online Shops, in thousands, 2013-2018e
QATAR
7.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
7.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2022f
7.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2017
7.4. PLAYERS
 Top 5 E-Commerce Websites, by Rank, March 2019
KUWAIT
8.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
8.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2020f
 B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (4 OF 6)
6
7
8

8. 8
8
KUWAIT (CONT.)
8.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2017
 Online Shopper Penetration, in % of Internet Users, 2017
8.4. PLAYERS
 Top 5 E-Commerce Websites, by Rank, March 2019
LEBANON
9.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
9.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2020f
 B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
9.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, by Age Group, in %, 2018
 Online Shopper Penetration, in % of Internet Users, 2017
9.4. PAYMENT
 Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
9.5. PLAYERS
 List of Selected E-Commerce Companies, by Category, 2018
JORDAN
10.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
10.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2020f
10.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, by Age Group, in %, 2018
 Online Shopper Penetration, in %, 2017e
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (5 OF 6)
8
9
10

9. 9
9
JORDAN (CONT.)
10.4. PLAYERS
 Top 5 E-Commerce Websites, by Rank, March 2019
BAHRAIN
11.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
11.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2020f
 B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
11.3. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2017
 Online Shopper Penetration, in % of Internet Users, 2017
11.4. PRODUCT
 Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017
11.5. PAYMENT
 Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017
11.6. PLAYERS
 Top 5 E-Commerce Websites, by Rank, March 2019
OMAN
12.1. TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2019
12.2. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2017 & 2020f
 Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f
12.3. INTERNET USERS & ONLINE SHOPPERS
 Online Shopper Penetration, in %, 2017e
12.4. PLAYERS
 Top 5 E-Commerce Websites, by Rank, March 2019
MIDDLE EAST B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS (6 OF 6)
10
11
12

10. 10
10
MIDDLE EAST B2C E-COMMERCE MARKET 2019
REPORT-SPECIFIC SAMPLE CHARTS

11. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MIDDLE EAST B2C E-COMMERCE MARKET 2019
Report Coverage
 This report covers the B2C E-Commerce market in the Middle
East. The following countries were included: Bahrain, Kuwait, Israel, Iran,
Jordan, Lebanon, Qatar, Oman, Saudi Arabia, and the UAE. A broad
definition of retail E-Commerce used by some original sources cited in this
report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Not all types of information were included for each country, due to
varying data availability.
Report Structure
 The report starts with an overview of the regional E-Commerce
market and country comparisons in terms of criteria relevant to B2C E-
Commerce, such as sales and Internet penetration. The rest of the report
is divided into country chapters, presented in the descending order of
retail E-Commerce sales.
 Each country description starts with the “Trends” section that
includes an overview of market trends, such as M-Commerce and cross-
border online shopping, where available. For the top 3 countries in the
region, also an overview of the market, highlighting the overall B2C E-
Commerce development, is included.
 Next, The section “Sales & Shares” covers the development of
retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included, where available.
 Afterwards, the section “Products” shows the leading product
categories purchased online. For some of the covered countries this
information was not available.
 The next section, “Payment”, covers the payment methods most
used by online shoppers, where available.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce. This information was not available for each of
the covered countries.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including rankings of top online
shopping platforms by website visits, where available. For the top two
countries, also a text chart with a qualitative overview of competition was
included.
MIDDLE EAST B2C E-COMMERCE MARKET 2019
11

12. UAE B2C E-Commerce Market 2019
Saudi Arabia B2C E-Commerce Market 2018
Middle East and Africa Online Payment Methods 2019
April 2019
January 2018
February 2019
€ 750
€ 750
€ 1,950
Global Online Payment Methods 2019
Global Mobile Wallets 2019
Global Mobile Payment Methods 2019
Global Alternative Online Payment Methods 2019
March 2019
April 2019
March 2019
March 2019
€ 2,950
€ 1,950
€ 1,950
€ 1,950
Global Cross-Border B2C E-Commerce 2018
Global Omnichannel Commerce Trends 2018
Global B2B E-Commerce Market 2018
September 2018
December 2018
September 2018
€ 2,950
€ 950
€ 1,950
Global Digital Gaming Market 2019
Global Online Travel Market 2018
Global B2C E-Commerce Delivery 2018
January 2019
October 2018
December 2018
€ 1,450
€ 1,950
€ 1,950
Global Clothing B2C E-Commerce Market 2018
Global Consumer Electronics B2C E-Commerce 2018
December 2018
November 2018
€ 2,950
€ 1,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
MENA B2C E-Commerce Market 2019
Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia
May 2019
May 2019
€ 2,950
€ 950
MIDDLE EAST B2C E-COMMERCE MARKET 2019
12

13. 13

14. 14

15. 15

16. 16

17. 17