This document provides an overview and table of contents for a report on B2C e-commerce markets in Central Asia and the Caucasus region, specifically focusing on Kazakhstan, Azerbaijan, and Georgia. The report is based on secondary market research from reliable published sources. It contains information on key trends, sales data, internet users and online shoppers, popular products and payment methods. Each country section includes an overview of the e-commerce market and relevant data, where available. The report aims to provide an up-to-date analysis of the e-commerce sector in these regions to help guide strategic business decisions.

1. CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
PUBLICATION DATE: MAY 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS I
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan,
Azerbaijan, Georgia
Report
B2C E-Commerce
Central Asia & Caucasus
Kazakhstan, Azerbaijan, Georgia
English
PDF & PowerPoint
67
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the potential for B2C E-Commerce development in Central Asia and Caucasus?
How are the B2C E-Commerce sales in Kazakhstan, Azerbaijan, Georgia and how fast are they
growing?
Which are the key characteristics of online shoppers and market players in each country?
What are the leading online retail trends in the Central Asia and Caucasus markets?
What are the most popular local and international E-Commerce websites in this region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA

3. B2C E-COMMERCE IN CENTRAL ASIA AND CAUCASUS IS GAINING MOMENTUM
IN THE LAST YEAR
B2C E-Commerce is only starting to evolve in the Central Asia and Caucasus region.
Internet penetration is still below 50% in the Kyrgyz Republic, Tajikistan and Turkmenistan,
and access to financial services reaches over half of the population in only Kazakhstan and
Georgia. However, as the report by yStats.com shows, as infrastructure improves and
Internet penetration increases, B2C E-Commerce in the countries of Central Asia and
Caucasus could grow as well.
Kazakhstan is the largest market in the Central Asia and Caucasus region. However,
online retail has much room for growth. B2C E-Commerce accounted for below three
percent of total retail sales in Kazakhstan in 2018. According to another source, online
retailing will only break this three percent barrier by 2021. Through investing in various
economic and social spheres, Kazakhstan is developing the online economy given consumer
interest in online shopping, as yStats.com’s report shows.
Another country with rapid B2C E-Commerce growth is Azerbaijan, according to
yStats.com’s findings. Despite B2C E-Commerce in Azerbaijan still at early stages of
development, between 2016 and 2017, online retail sales increased nearly three-fold. E-
commerce has grown due to the country’s high Internet penetration rate, the highest in the
Central Asia and Caucasus region. Almost eight in ten people in the country surfed the
Internet in 2017. The second driving force for online retailing’s further development could
be the young and tech-savvy population; in 2017, the largest age group among Internet
users was individuals under 24 years old.
Among selected countries in Central Asia and Caucasus, Georgia had the highest
financial institution account ownership in 2017, which is a right step towards developed E-
Commerce infrastructure. Almost a third of Internet users in Georgia used the net to search
for information about goods and services and a smaller share made purchases online in
2018, yStats.com finds. Despite the relatively low online shopper rate, online retailing in the
country has a potential to grow under increasing interest in cross-border shopping and
improving logistics services.
CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
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4. MANAGEMENT SUMMARY
REGIONAL
 Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %,
GDP per Capita, in USD, and GDP per Capita, PPP, in International Dollars, by Country, 2019f
 Internet Penetration, in % of Individuals, by Country, 2017
 Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Country, 2017
 Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account
Ownership, in % of Population 15+, by Country, 2017
 Logistics Performance Indicators, incl. Global Rank, by Country, 2018
 Breakdown of Internet Traffic by Device, in %, by Azerbaijan, Georgia and Kazakhstan, 2018
 B2C E-Commerce Index, by Country, 2018, incl. Global Rank, Share of Individuals Using Internet, 2017 or Latest,
Share of Individuals with Credit Card, 2017 or Latest, Secure Internet Servers per 1 million People, 2017 or Latest,
UPU Postal Reliability Score, 2017 or Latest, and B2C E-Commerce Index Value, 2017
KAZAKHSTAN
3.1. OVERVIEW
 Overview of B2C E-Commerce Market and Trends, February 2019
3.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
 Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
 Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in
thousands, 2013 - 2017
 Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017
3.3. SALES & SHARES
 Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce
Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services, in KZT million, 2013 – 2017
& H1 2018
 Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
 Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
 Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f
3.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2010 - 2018
 Online Shopper Penetration, in % of Internet Users, 2017 & 2018
 Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
 Perceived Barriers to E-Commerce, in % of Internet Users, 2018
 Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018
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CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
TABLE OF CONTENTS (1 OF 3)
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KAZAKHSTAN (CONT.)
3.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
 Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018
3.6. PAYMENT
 Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
 Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of
Total Bank Card Payments Number and Value, in %, June 2018 - January 2019
3.7. DELIVERY
 Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018
3.8. PLAYERS
 B2C E-Commerce Sales by Category of Players, in %, January - August 2018
 Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017
AZERBAIJAN
4.1. OVERVIEW
 B2C E-Commerce Overview and International Comparisons, February 2019
4.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2013 - 2017
4.3. SALES & SHARES
 B2C E-Commerce Sales, in AZN million, 2016 & 2017
4.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2010 - 2017
 Breakdown of Internet Users, by Age Group, in %, 2017
 Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of Internet Users,
2017
4.5. PAYMENT
 Credit Card and Debit Card Ownership, in % of Population 15+, 2017
4.6. PLAYERS
 Overview of Popular Local Shopping Websites, incl. Category and Website Traffic Data, February 2019
CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
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GEORGIA
5.1. OVERVIEW
 B2C E-Commerce Overview and International Comparisons, February 2019
5.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
5.3. SALES & SHARES
 Internet Transactions with Payment Cards, incl. Number of Transactions, in thousands, and Value of Transactions,
in GEL thousands, 2013 – 2018
5.4. INTERNET USERS & ONLINE SHOPPERS
 Internet User Penetration, in % of Individuals, by Gender, Location, Age Group and Total, June 2017 & July 2018
 Breakdown of Frequency of Using Internet, in % Individuals, 2017
 Purposes for Internet Use, in % of Individuals, in % of Internet Users, July 2018
 Online Shopper Penetration, in % of Internet Users, by Gender, Location, Age Group and Total, June 2017 & July
2018
5.5. PAYMENT
 Credit Card and Debit Card Ownership, in % of Population 15+, 2017
5.6. DELIVERY
 Delivery Methods and Costs Offered by Selected E-Commerce Players, February 2019
5.7. PLAYERS
 Selected Local B2C E-Commerce Websites by Total Number of Average Visits per Day, and Share of Traffic from
Georgia, in %, February 2019
CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
TABLE OF CONTENTS (3 OF 3)
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CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
REPORT-SPECIFIC SAMPLE CHARTS

8. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN,
AZERBAIJAN, GEORGIA
Report Coverage
 This report covers the B2C E-Commerce market in the selected
member countries of the Central Asia and Caucasus region, including
Azerbaijan, Georgia and Kazakhstan.
Report Structure
 Each country is covered in a separate chapter. The countries are
presented in the order of descending B2C E-Commerce sales. Where no
comparative sales were available, other relevant criteria were applied to
determine the order, such as Internet penetration.
 Each country chapter starts with an overview of development of
B2C E-Commerce in the respective country with international
comparisons.
 Following that, information about trends, sales & shares, users
& shoppers, products, payment, delivery and players is presented, where
available. Due to varying data availability some of these sections may not
be covered for certain countries.
 The “Trends” section generally provides an overview of the
related market trends, such as cross-border B2C E-Commerce, social
commerce, mobile Internet penetration and the devices used to access
the Internet.
 The section “Sales & Shares” includes the development of B2C E-
Commerce sales, including historical sales and forecasts, where available.
Furthermore, this section shows information about B2C E-Commerce’s
share of the total retail market. Related numbers, such as total sales of E-
Commerce companies and the value of online purchases per shopper are
used where no information about actual B2C E-Commerce sales was
available.
 In the “Users & Shoppers” section, a review of the development
of Internet penetration is included. Where available, the number of online
shoppers or a ranking of online activities of Internet users, including online
shopping, is provided.
 Afterwards, the section “Products” shows the leading product
categories purchased online, where available.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used by online
shoppers if available. With regard to payment, data on online payment
transactions with bank cards, such as number and value of transaction, is
included where no ranking of online payment methods is available.
 Finally, the “Players” section includes information about the
leading E-Commerce players, such as retailers, marketplaces and classifieds
portals, based on criteria such as sales, website rank and popularity in
social networks, depending on data availability.
CENTRAL ASIA & CAUCASUS B2C E-COMMERCE MARKET 2019: KAZAKHSTAN, AZERBAIJAN, GEORGIA
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9. Kazakhstan B2C E-Commerce Market 2019
Ukraine B2C E-Commerce Market 2019
Europe Online Payment Methods 2019
Europe B2C E-Commerce Market 2018
Eastern Europe B2C E-Commerce Market 2018
Europe Online Gambling Market 2019
Europe M-Commerce 2018
Europe Cross-Border B2C E-Commerce Market 2018
May 2019
April 2019
February 2019
September 2018
September 2018
January 2019
November 2018
September 2018
€ 750
€ 750
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€ 3,950
€ 1,950
€ 950
€ 750
€ 1,950
Global Online Payment Methods 2019
Global Mobile Wallets 2019
Global Mobile Payment Methods 2019
Global Alternative Online Payment Methods 2019
March 2019
April 2019
March 2019
March 2019
€ 2,950
€ 1,950
€ 1,950
€ 1,950
Global Cross-Border B2C E-Commerce 2018
Global Omnichannel Commerce Trends 2018
Global B2B E-Commerce Market 2018
September 2018
December 2018
September 2018
€ 2,950
€ 950
€ 1,950
Global Digital Gaming Market 2019
Global Online Travel Market 2018
Global B2C E-Commerce Delivery 2018
January 2019
October 2018
December 2018
€ 1,450
€ 1,950
€ 1,950
Global Clothing B2C E-Commerce Market 2018
Global Consumer Electronics B2C E-Commerce 2018
December 2018
November 2018
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UPCOMING RELATED REPORTS
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