Are Start Ups mainstream or do they really have their own impact on what we call social entrepreneurship? A major collaboration between Ad & Pr Lab and Ant1 Music marked a new momentum between two student hubs' feeders. Is the Radio Cool? A thought with many questions. What does cool mean for a medium like radio? How can we make it cool? What’s the relationship with youth? How can we make it more innovative? A case that took shape through a three-day entrepreneurship competition Athens Start Up Weekend: Entrepreneurial Journalism - Audio & Radio Innovation. Where Start Up Distruption hangs everywhere. The idea started by AD & PR LAB and moved to Athens Start Up Weekend.

2. ONLY BETWEEN US CAN WE REALLY UNDERSTAND WHAT
"COOL" IS.
SO, WE WANT TO GIVE VOICE TO YOUNG PEOPLE TO EXPRESS
OUR GENERATION'S "COOLNESS" AND KEEP IT ( NOT
EXCLUSIVELY) BETWEEN US.
MOTIVATION
TheOgilvies

3. AN ONLINE STREAMING PLATFORM WHICH IS
AIMED AT UNIVERSITY STUDENTS FROM ALL
OVER THE COUNTRY.
BUSINESSIDEA
TheOgilvies

4. STUDENTS WILL HAVE THE CHANCE TO
BECOME PODCASTERS , EACH REPRESENTING
THEIR OWN UNIVERSITY.
BUSINESSIDEA
TheOgilvies

5. EVERY RADIO PODCAST WILL BE STREAMED
FROM A COMMON , FULLY EQUIPED RADIO
STATION/PLACE FOR EACH CITY.
BUSINESSIDEA
TheOgilvies

6. THE STREAMING PLATFORM WILL BE EITHER
A WEBSITE OR AN APPLICATION OR BOTH!
INITIALLY, WE'RE GOING FOR A WEBSITE.
BUSINESSIDEA
TheOgilvies

7. WE WISH TO HAVE A SPONSORSHIP AND
CONTRIBUTION BY ANTENNA MUSIC WHICH
WILL PROVIDE US THE EQUIPMENT NEEDED
AND THE EXPERTISE
BUSINESSIDEA
TheOgilvies

8. young people who are itching for
communicating their opinions &
ideas
young people who are really
interested in becoming radio
broadcasters
university students
TARGETGROUP
TheOgilvies
young people who need to be
informed in a more "tailored" way (
about university topics )
young people who identify with the
podcast's youthful character and
their broadcasters
both previous & new podcast
audience

9. The first podcasting station addressing to all
university students
USP
TheOgilvies

10. VALUE
PROPOSITION
CANVAS
TheOgilvies

11. The Ogilvies team : Lyratzi Danai | Ntavranoglou Polixeni |
Pollatou Stavroula | Thanasi Ioanna | Tsigarida Katerina