Bibliography and schedule already in other power points

1. Proposal
1
DELETE SUPPORT COMMENTS IN RED AFTER WRIING SECTION
Student Name and Number:
Aaliyah Hutchinson
Project proposal title and date:
Social media food scheme 26/09/22
Main area of activity
College
Target Audience
16-24
Focus is to get age group out into York
Rationale: 100
I have decided on this project because I can put a good number of skills to the test to make
adverts to draw in people. I also decided to do this because I am an active on Instagram therefore,
I can use that knowledge to my advantage to create mass advertisement about York’s restaurants.
Food is another reason why I have decided on that theme as I have a substantial amount of
knowledge towards the food of York. Lastly, I feel like this would be a very efficient way to attract
people as the target audience is mostly present online.
Project Concept: 105+95
My concept is going to be an online social media account for business and advertisement.
I will be creating 30 second small advertisements about different foods from different restaurants.
These 30 second shorts will also be accompanied by posters and parts of York’s map so people
can tour for themselves.
The posters will also show and represent different restaurants and be created in a modern fashion
so it easily influences people to come try the food in York.
Instagram will also give people the opportunity to give feedback on adverts etc therefore they have
a voice and people can suggest things of their own too.
I am going to research as much as I can about different restaurants in York and which ones are
the nicest but most decently priced as most 16–24-year-olds are still students and may not have
the money for fancy places. I am also going to research into marketing on Instagram and see how
I can advertise in the best way possible therefore I can advertise properly and become
professional. Lastly, I will research into other ways that I can advertise through social media and
even adapt to my current ideas, maybe even an app.
How will the project be evaluated and reviewed: 51.
My work will be evaluated through surveys and feedback from the target audience themselves.
Peer feedback is way in which I can improve my work. I’m currently making a survey for the start of
my experiments and will use it to get feedback once finished with the experiments before actual
production.

2. Proposal
2
Bibliography:
IN THE PRO FORMA
Week Specific Tasks
1 Visual Identity/Branding
Production
 In pro forma and will paste into full powerpoint
2 Theme investigation 
3 Content development and
planning

4 Theme content production 
5 Theme content production 
6 Evaluation 
7 Contingency 