This document provides an overview of color design and color theory. It discusses buying required textbooks and materials, defines what color is, and describes different color systems. It then discusses color in 2D and 3D practice. Examples of specific artist's work are given. The document also explores the cultural and symbolic meanings associated with different colors such as red and black. Guidelines for color projects focus on demonstrating concept, professionalism, originality, and participating in class critiques.

1. Color Design OVERVIEW

2. BUY YOUR REQUIRED TEXT

3. BUY YOUR REQUIRED MATERIALS

4. DON’T BE THIS GUY

5. IF YOU CANNOT AFFORD THE
MATERIALS

6. WAIT UNTIL YOU HAVE THE MONEY

7. OR IT WILL NOT BE PRETTY

10. What is Color?

12. Color Systems

73. Color in Practice (2-D)

89. Ikenaga Yasunari
Website:
http://ikenaga-
yasunari.com/gallery/index.htm

97. Color and Meaning

98. Red
• Red is the color of fire and blood. Hebrew
words for blood and red have the same
origin: "dm" means red and "dom" means
blood. Blood and fire have both positive and
negative connotations: bloodshed,
aggression, war, and hate are on one side,
and love, warmth and compassion on the
other side.
• In ancient Egypt, red was the color of life and
of victory. During celebrations, Egyptians
would paint their bodies with red ochre. The
normal skin tone of Egyptian men was
depicted as red, without any negative
connotation.
• Ancient Greeks associated the bright,
luminous red with the male principle. Red
was also the color of the Greek gods of war,
Phoebus and Ares. In prehistoric cultures,
however, red was associated with the female
principle. Mother Earth provided the
Neolithic peoples with red ochre, which was
credited with life-giving powers. The
association of the red color with the female
principle in Japan survives to the present day.

101. Black
• The color black represents opposing
ideas: authority and humility, rebellion
and conformity, and wealth and poverty.
Black also signifies absence, modernity,
power, elegance, professionalism,
mystery, evil, traditionalism, and sorrow.
• Black also implies submission. Priests
wear black to signify submission to God.
• In Western countries, black is the color of
mourning, while in many African
countries white is the color worn during
funerals.
• In Japanese culture, black means
experience, as opposed to white, which
symbolizes naiveté. Thus the black belt is
a mark of achievement and seniority in
many martial arts, whereas a white belt is
worn by beginners.

110. Color in Practice (3-D)

117. Demonstrate an ability to understand the
conceptual requirements of each assigned
project and a willingness/ability to adhere to
standard guidelines.

118. CONCEPT

119. CONCEPT

120. Demonstrate sufficient technical skill to produce
finished presentations in keeping with
professional industry and gallery standards.

121. PROFESSIONALISM

122. Demonstrate an ability to compose design
elements with a sufficient degree of originality
and creativity rather than copying examples
directly.

123. ORIGINALITY

124. C-P-O

125. C-P-O
• CONCEPT

126. C-P-O
• CONCEPT
• PROFESSIONALISM

127. C-P-O
• CONCEPT
• PROFESSIONALISM
• ORIGINALITY

128. Perform aesthetic judgment during class
critiques in order to identify the uses of the
Principles and Elements in a work of art.

129. CLASS CRITIQUE