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18 color 3


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18 color 3

  1. 1. Visual imagination
  2. 2. The Psychology of Color Colors have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. Today in the U.S., researchers have generally found the following to be accurate.
  3. 3. Red is found to be the most emotionally intense color. It stimulates a faster heartbeat and breathing. It is also the color associated with romance. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. In decorating, red is usually used as an accent.
  4. 4. The ancient Romans, used a red flag as a signal for danger, war or battle. Red was believed to have protective powers. Modern bulls are of the same opinion. Stop signs, stoplights, brake lights, and fire equipment are all painted red due to its connotation with danger.
  5. 5. Traditional Chinese Wedding Color – Red symbolizing happiness, marriage, and prosperity In Russia,the word red means beautiful. Is it any Wonder that the Soviets had adopted a red flag? What other associations do we make with the color red?
  6. 6. The color of the sky and the ocean, blue is peaceful and tranquil, causing the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. Studies show that people are more productive in blue rooms. Weightlifters are able to handle heavier weights in blue gyms.
  7. 7. In ancient Rome, public servants wore blue. Today, police and other public servants wear blue. In general terms blue symbolizes accessibility and correctness. When food dyed blue is served to study subjects, they lose appetite. What other associations do we make with the color blue?
  8. 8. The US Electoral College
  9. 9. Currently one of the most popular decorating colors: green, symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on stage sit in "green rooms" to relax. Hospitals and institutions often use green because it relaxes patients. People who work in green environments have fewer stomach aches.
  10. 10. In ancient Greece, green symbolized victory, implying that all is safe. Today green, of course, means “go.”When “all systems are green,” it means everything is in order. When London's Blackfriar Bridge was painted green, suicides dropped 34% Color Affiliation is sometimes in reaction to what one does not want to be neither red nor blue..
  11. 11. Giovanni Arnolfini and His Bride by Jan Van Eyck , 1434 The bride in this Renaissance masterpiece wears green as a symbol of her fertility. She is slouching in imitation of pregnancy, thus indicating her willingness to bear children In Celtic myths the Green man was the God of fertility. Green is a sacred color to Moslems. In the middle ages the crusaders avoided using any green in their signs and symbols because of this. And what about the Irish, and their use of green?
  12. 12. Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, yellow rooms provoke people to lose their tempers and babies will cry more frequently when surrounded by yellow. Overpowering if overused, yellow is the most difficult color for the eye to take in. In low intensity it can enhances concentration, hence its use for legal pads. It is shown to speed metabolism.
  13. 13. Yellow has good visibility and is often used as a color of warning. It is also a symbol for quarantine, an area marked off because of danger. In the Middle Ages, actors portraying the dead in a play wore yellow.
  14. 14. • In China, yellow has religious significance and is still the Imperial color today!
  15. 15. The Baker-Miller Pink - a color that's close to the bubble gum pink lettering on this page, also known as “drunk tank pink,”is often used to calm violent, angry and anxiety ridden behavior among prisoners by painting the holding cell. “Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can’t race fast enough. It’s a tranquilizing color that saps your energy. Even the color-blind are tranquilized by pink rooms.” There is substantial evidence, however, that these reactions are short term. Once the body returns to a state of equilibrium, the prisoner may regress to an even more agitated state.
  16. 16. Pink has also been used on the visiting team’s locker room in football stadiums to have a tranquilizing effect. There is, in fact, a rule in the WAC Conference which states that the both the home and visiting dressing rooms must be painted the same color. The pink triangle has become one of the symbols of the modern gay rights movement, but it originated in Nazi concentration camps during World War II.
  17. 17. The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
  18. 18. Purple was restricted to use by nobility, they were and still are an emblem of authority and rank. Purple in a child's room is said to help develop the imagination. What other associations do we make with the color purple?
  19. 19. Solid and reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.
  20. 20. Although not a color, black symbolizes authority and power. It is popular in fashion because it makes people appear thinner. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also make the wearer seem aloof or evil.
  21. 21. The ancient Egyptians and Romans used black for mourning, as do most Europeans and Americans today. Black is associated with sophistication and elegance. It is stylish and timeless. A “black tie” event is formal. And, of course, “black is beautiful”.
  22. 22. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.
  23. 23. In our culture brides wear white to symbolize innocence and purity. The ancient Greeks wore white to bed to ensure pleasant dreams and insure sterility…just kidding. A white flag is the universal symbol for truce White means mourning in China and Japan
  24. 24. According to the Feng Shui red denotes fire, strength and fame and stimulates energy. Purple symbolizes the wealth color, and royalty wore it often. Yellow denotes patience, wisdom and represents the earth. Green is the color of plants, a color that inspires hope. Blue can be a calming color and combined with green, is a color that symbolizes spring to the Chinese. Black is a dual color because it can give a feeling of depression or depth, depending on the viewer. Orange gives a happy feeling since it’s a mixture of both red and yellow. Pink is a strong color for romance and love.
  25. 25. To the Jewish people, the Talis is a religious symbol. Color plays a role in its symbolism.
  26. 26. The Bead Code of the Zulus The bead code is culturally regulated, so that one's status can be readily recognized. Above are Zulu matrimonial necklaces.
  27. 27. The Egyptians • Adorned walls of tombs and temples with brilliant colors of blue, tangerine, and green.
  28. 28. In the Italian Renaissance… – Colors were vibrant reds, greens, golds and blues.
  29. 29. In the Rococo period… • Tastes became very feminine, colors became less vibrant.
  30. 30. In 18th Century England… • There was great elegance. Colors were rich, showing a strong Chinese influence in the use of red and gold.
  31. 31. During the Victorian era… • There was great Eclecticism known for it’s abundance of “things”. • Colors were mostly dull reds, greens, browns, and mauves.
  32. 32. In the Early 20th Century… • Colors were Monochromatic. There were sleek surfaces and strong contrasts with black, gray, silver, brown, beige and white.
  33. 33. In the 1920’s… • All-white interiors became popular which gave way to delicate pastels with bright accents.
  34. 34. In the 1950’s.. • Light colors were preferred. • However, American interest turned to Mexico and a shift to bright colors with bright contrasts.
  35. 35. And in the 1990’s… • Regal gold, blue, and red were used. Southwestern remained popular and Victorian was being revived. • Ivy league also becomes popular with forest greens and cranberry reds.
  36. 36. The mid 2000’s • Neutral colors with occasional bright accents are popular. • Often, multi-colored and textured elements such as lamps or wall sconces act as accents
  37. 37. With the 2008 Summer Olympics just around the corner and a continuing interest in Asian culture, define this bold and striking color group. From clean, clear reds and deep plums to the sophistication of black and white, this color group works both as an accent and as an elegant backdrop for many living spaces. Polished brass metallics complement this color scheme.  
  38. 38. Color also plays an  important role in  classification and  grouping.
  39. 39. Color is used for filing,  identification and retrieval  purposes. 
  40. 40. Try to remember the following numbers:
  41. 41. 7 3 6 9 2 8 1 0 4
  42. 42. How about these numbers?
  43. 43. 6 4 7 8 3 9 2 5 1
  44. 44. Can you remember the following numbers and their position on the next page?
  45. 45. 5 4 5 8 3
  46. 46. Try these?
  47. 47. 2 7 3 2 9
  48. 48. Can you remember the colors and their position on the next page?
  49. 49. 3 7 2 4 9