In this presentation Chris Haddad talks about linking Identity as a Service (IDaaS), identity bridges, API gateways, and API analytics can help teams realize API economy goals. In this presentation you will learn, why analytics linking identity with API access will drive business value and how to establish a context-driven experience and effectively monetize APIs by analyzing identity-based interactions

2. Who is Accessing My API?
Chris Haddad

3. Who is accessing my API?
Not this guy again!
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4. For a Session: Focus Less On Building an API
Fortress

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Think About
Identity Driving
The API Economy!

6. http://wso2.com/landing/enabling-the-connected-business
Increase Revenue Opportunities
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Enhance Customer Intimacy

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Extend Your Business Reach

9. Step One: Know Your API Consumer
• User
• Application
• Device
• Location
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10. Identifying the User
• SAML Grant Type for Oauth
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11. Identifying the Application
• Oauth 2.0 Bearer Token
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12. Identifying the Device
• What you know?
• Universal device identifier
• What you have?
• Certificate
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13. Identifying the Location
• Mobile Connect Discovery API
• GSMA OneAPI
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14. Action Item: Externalize Identity (as an API)
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15. Step Two: Know what your API Consumer Wants!
http://www.amazon.com/The-Intention-Economy-Customers-Charge/dp/1422158527

16. Step 3: Understand Context
• Your Brand
• Social Context
• Customer,
Location
• Environment

17. Step 4: Blend Context with Intent
{incidents: [
{impacting: false,
eventCode: 0,
iconURL: "http://...",
lat: 38.743999,
shortDesc: "Exit ramp closed on I
95...",
type: 1,
severity: 0,
fullDesc: "In NEWINGTON exit
ramp closed on I-95 ...",
startTime: "2010-02-21T00:14:
07",
lng: -77.188004,
id: "368598263",
endTime: "2010-02-27T05:04:19"
},
Image source: http://www.directoryofnewyorkcity.com/blog/2009/05/how-to-find-parking-in-new-york-city/
Real-time traffic map: http://www.mapquestapi.com/traffic/

18. Action Item: Make API Analytics Identity Aware
http://wso2.com/landing/enabling-the-connected-business
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Step 5: Monetize
APIs
• Membership service levels
• Monetization rates and discounts
• Business processes and rules for stores
and ecosystem

20. With Identity, Your API can
• Responsively interact in the serendipitous, contextual
moment
• Virally connect ecosystem participants
• Drive helpful and relevant decisions
• Deliver a compelling end-to-end user experience
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