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Dawn Richerson Quick View Portfolio


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A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.

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Dawn Richerson Quick View Portfolio

  1. 1. $4.25 million campaign. PRSAEMPLOYER: Cooperative Baptist Fellowship Phoenix Award of Excellence, Overall PR / Marketing Campaign STRATEGIC PLANNING / CONCEPT / CONTENT DEVELOPMENT PROJECT MANAGEMENT Calendar | Music Video | Events | Interactive Kiosks Newsletters | Direct Mail | Postcard Packs | CD | Website | Curriculum Components Public Relations | Advertising
  2. 2. CLIENTS & EMPLOYERS: Georgia Baptist College of Nursing, Simpsonwood Retreat Center, FBC Decatur, Wayside Christian Mission, KBHC, A-OK Worked with campaign leadership teams to set goals, provide campaign direction, produce publications and events, etc.CAMPAIGN MANAGEMENT COPYWRITING COLLATERAL. EVENTS GRANTWRITING IDEAS
  3. 3. CD, DVD, Kiosks, Online & Viral Video CLIENTS & EMPLOYERS: CBF, ENCORE (hospitality software); FaithWorks (magazine), BANC FINANCIAL GROUP (banking software; project not shown) MEDIPURPOSE (medical device ) “SurgiLance Safety Lancet” Product video combined IFU with key product and corporate messages. Adapted for online use and shared virally via email and online venues. Wilmer C. Fields Award (BCA) for Promotional Production / Electronic Media, "FellowshipInteractive.” Adapted for event and nonprofit HQkiosks. Introduced music video and organizational priorities. Used in conjunction with $4.25 million fundraising campaign. “Medallion” Boosted sales of new hospitality software product. Widely praised in industry and prompted multiple competitor projects.
  4. 4. Internal wiki developed for Web, Email, Wiki and More MediPurpose • for collaboration, • information First Place Wilmer C. Fields Award for Home Page / management and • Electronic Media,, BCA building shared • library of corporate • * SEO Assessments knowledge / • * SEM Projects innovator projects. • • faithworks.comNOTE: Dawn has led the redesign of hundreds of websites,many for clients and agencies with whom she hasconfidentiality agreements in place. In addition, many clientshave continued to manage the evolution of their sites, Silver Quill Award of Merit, International Associationadapting to new technologies and best practices. of Business Communicators District 2, Web Site for InterCept Inc.,
  5. 5. Advertising pictured here for a childcare center, electric cooperative, concierge service,county school system, community bank, new civic and community center, healthcare technologycompany, international nonprofit, medical device company.
  6. 6. Direct mail pictured here for: motorcycleinsurance company, hospitality IT company, banking company, new magazine, electric cooperative, international nonprofit.
  7. 7. CLIENT: WM. LEONARD & CO., HIGH-TECH REAL ESTATE Centered concept and copy around ideas of reputation, relationships and rapid response. Selected images and messaging that reinforced companys focus: the high-tech industry.CONCEPT / COPYWRITINGPROJECT MANAGEMENT • graphic design • print production • marketing plan WEBSITE
  8. 8. CLIENT: GOVERNET AFFAIRS, LEGISLATIVE AFFAIRS SOFTWARE Developed collateral and website to effectively introduce new legislative affairs product nationwide. Instituted trial subscription and focused on communicating user benefits. * Client company acquired two years later by Internet Law Library.CONCEPT / COPYWRITINGPROJECT MANAGEMENT • graphic design • print production • marketing plan WEBSITE
  9. 9. CLIENT: FAITHWORKS, NATIONAL MAGAZINE LAUNCH Launched national magazine with business and marketing planning, direct mail, events, website, video presentation and more. Business plan successful in securing significant funding for new magazine. Dawn served as Marketing Director for new magazine for a little over a year. Dawn’s work on the launch was BUSINESS PLAN recognized by a number of national awards, including these from BCA: COPYWRITING • First Place Award for Special Project- DIRECT MAIL Special Event EVENT MANAGEMENT • Second Place Award for Total Public PUBLICATION PLANNING Relations Campaign (National)SUBSCRIPTION CAMPAIGN • Second Place Award, Direct Mail WEBSITE Campaign VIDEO • Second Place Award, Direct Mail Single, "All Souls Welcome" Brochure • Second Place Award, Advertising & Promotional Copy Writing
  10. 10. CLIENT: HAGGAI INSTITUTE, Developed brochure that positioned client as theINTERNATIONAL NONPROFIT global Christian leadership organization and communicated benefits of contributing financially. CONCEPT | COPYWRITING COLLATERAL DEVELOPMENT DESIGN DIRECTION
  11. 11. CLIENT: THE BANKER’S BANK,NEW INTERNET BANKING PRODUCT The client needed a communications vehicle for the introduction of a Internet banking solution. Developed two pocket folders with brochures and inserts which were well-received by their customer base. CONCEPT | COPYWRITING COLLATERAL DEVELOPMENT DESIGN DIRECTION
  12. 12. CLIENT: GWINNETT CHAMBER, GWINNETT TECHNICAL COLLEGE (WORK BY DAWN ON BEHALF OF TILLMANALLENGREER) Provided concept, plan and copy for new Gwinnett Chamber website and brochure CONCEPT | COPYWRITING series. Served as Managing EditorCOLLATERAL DEVELOPMENT for Chamber PUBLICATION PLANNING publication (Focus). Developed new STRATEGIC MARKETING recruitment pieces PLANNING for Chamber and Gwinnett Tech. WEBSITES
  13. 13. CLIENT: CENTERS FOR DISEASE CONTROL & PREVENTION, (work by Dawn while employed PUBLIC HEALTH / GOVERNMENT AGENCY by CDC as contractor and sub-contractor)Developed Congressional Brief.Proposed compilation ofexhaustive training materials intoconvenient and flexible notebookformat. Designed notebook cover.Wrote and edited copy for publichealth officials, working with a teamof scientists and public healthprofessionals at CDC and otheragencies. RESEARCH PUBLIC HEALTH WRITING EDITING DESIGN
  14. 14. CLIENT: HI-HOPE SERVICE CENTER Developed tagline, Hope on the Horizon: Cultivating Community and Opportunity for Adults with Developmental Disabilities, along with marketing and communications strategy. * Organization honored with Pinnacle Award, Gwinnett Chamber of Commerce, funding AUDIENCE MAP COMMUNICATIONS PLAN COMMUNICATIONS BUDGET THEME / TAGLINE BROCHURE + PRESENTATION
  15. 15. Thank You! Dawn Richerson (404) 861-1413 (cell)