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A STUDY OF
MANAGEMEN
T MODELS IN
SMALL AND
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COTTAGE
INDUSTRIES
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ABSTRACT
The small-scale industries sector plays a pivotal role in the Indian economy in
terms of employment. The growth has recorded a high rate since independence in
spite of stiff competition from the large-scale sector. During the last decade alone
the small-scale sector has progressed from the production of simple consumer
goods to the manufacture of many sophisticated and precision products like
electronics control systems, microwave components, Electro medical equipment,
T.V, sets etc., The Industrial Policy Resolution of 1948 set the goal for the
development of rural industries. It stated that cottage and small-scale industries
have a very important role in the national economy offering scope for individual
village or cooperative enterprises. The Industrial Policy Resolution of 1956
further reaffirmed tha t the state supports for small-scale village industries. To
overcome the problem of organization, six all India level bodies, Khadi and Village
Industries Commission (KVIC), Handlooms Board, Handicrafts Board, Coir Board,
Silk Board and Small Scale Industries Development Board (SSIDB) were
established. Both at the central and state levels, these bodies are engaged in
promoting employment through training, financial assistance and infrastructure
development for small and cottage industries. The present study attempt's to
analyse the relative performance, factors responsible for the differencial
performance in the selected small and cottage industrial units under different
management models in Dindigul district of Tamil Nadu. Primary data have been
collected by direct field survey in selected concentrated sample areas. Secondary
data have been obtained by indirect survey that is from the record of District
Rural Development Agency (DRDA) office, Khadi and Village Industries Board
(KVIB), Khadi and Village Industries Commission (KVIC), Handloom Society,
Ministry of Handloom and Textiles, Statistical Office and Various journals, reports
etc., Since the 30 per cent sample size has been selected with reference to the four
management models for the year 1998-99. Then a sample of 92 entrepreneurs
have only been identified from the total population in the same year. It is inferred
from the analysis that the average rate of output varies from 1.79 to 1.96 in all the
four management models in small and cottage industries. The average credit rate
ha s been around 10 percent. The average profit rate has been nearly 20 percent
in independent enterprise, federated enterprise and contract job model in small
and cottage industries and 14 percent in cooperative model. It is also found that
approximately 15 to 20 percent of net profit ha s been reinvested in all the four
management models in small and cottage industries. However, on the average,
rate of output and profit rate have been the highest in independent, and federated
enterprise model in small and cottage industries. The average proportion of net
profit reinvested has been the highest in contract job model in small and cottage
industries. On the average the three indicators namely rate of output, profit rate
and proportion of net profit reinvested have the lest values in cooperative model.
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INTRODUCTION
The small scale Industries (SSI), ofcourse, enjoys certain
inherent strengths such as lower over-head cost, flexibility in
production, informality in labour relations, exploitation of local
resources and skills, capacity to execute small orders and to
offer customised services. Through these strengths SSI is
making a valuable contribution of about 40 per cent from over
all total manufacturing sectors production, 35 per cent to
exports and employees involves over 170 lakh workers. At the
same time, it is important to note their vulnerability in the
context of emerging global environment. C.S.Prased1
has
pointed that the following difficulties currently faced by SSI.
(1) Loss of protected environment (2) Greater competition from
imports (3) Reduction in conventional subsidy (4) Widening
knowledge and technology gap as a result of revolutionary
change in technology (5) Quality and standard gap (6) Inability
to match the prescribed hygiene and health standards (7) Poor
labour standard (8) Increased export risk (9) Difficult
environmental regulations (10) Lack of awareness and
information on World Trade Organisation provision the
author's review on SSI is still facing some perennial problems
like poor infrastructure facilities inadequate credit, delayed
payments by large industries, procedural delay in getting
Government clearness, harassment, non availability of skilled
manpower, lack of marketing facilities etc.,
Management consultancy is becoming an indispensable
marketing service for smooth and speedy industrialisation and
hence it is being considered as a vital component aspect for
upgrading knowledge, skills and attitudes for entrepreneurs. It
helps them to achieve better performance for developing their
own dynamic enterprises. Its contribution starts from
pre-investment stage and continues through implementation
and operation stage of enterprises. It is noteworthy to mention,
the S.S. Nadkami's statement that "I do not know of any
corporate problem where the solution decided upon, can not:
improved by a second look. If involves
c
a look' from an
outside agency, which ha s some experience and expertise in
tackling problems it is all the more rewarding, to my mind a
management consultant precisely fills this role2
.
Management consultancy is multifaceted field. It
includes, giving advice, conducting research, and testing
attitudes and opinions, suggesting solutions to the problems
3
and methods for organising work. The entrepreneurs require
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management consultancy at five stages namely 1) Pre-operative
stage, 2) Take-off stage, 3)Postoperative stage, 4) Expansion
stage and 5) Sickness stage.
Over the years, the number of management consultants
and their range of services has been growing an d the
profession ha s built a strong base in India and abroad. The
Small Industry Service Institute (SISIs) Technical Consultancy
Organisations (TCOs) and Consultancy Service Cell (CSC) have
been established by the Small Industries Development
TCOs cover the whole gamut of activities related to a project
cycle. CSCs concentrated their efforts on select eel services of
small enterprises to ensure productive use of the credit granted
to them by commercial banks. To improve the designs of the
products of small-scale industries, the entrepreneur can
approach the Industrial Design Cell (IDC) and National
Institute of Design (NID). This Cell lias been engaged in
evolving new designs, which are suitable? for production in the:
small-scale sector with its limited resources and mechanical
and technical ability. The National Institute of Design
organised training programmes for entrepreneur, graduates
and designers. Apart from the above two there; are hejsfs of
private sector design companies like Elephant Design, Federal
Technologies, Ohio Design, Incubis, Design Directions, etc. In
contrast, the private consultants have no functional
specialisation, location, boundaries and size wise restrictions.
However, they help small-scale units only sparingly. They
prefer larger and repetitive assignment for various reasons.
A network of Technical Consultancy Organisations (TCOs)
was established by the all India financial institutions in the
seventies and the eighties in collaboration with state level
financial development institutions and cornrnercia.' banks to
cater to the consultancy needs of small-scale industries and
new entrepreneurs. At present, there are 17 TCOs operating in
various states, some of them covering more than one state. 3
1.1 MasiaigeBisemt systems SEE small aad cottage industries
The following types of various management approaches in
small-scale industries have been emerged for the generation of
employment activities in Rural India.
Under different programmes, various types of approaches
for the development and Management of employment in small
and cottage industries have emerged. Among them lour broad
systems (Models) could be identified as:(i) Independent
enterprises Model fii) Cooperative Model (iii) Federated
enterprise Model and (iv) Contract job Model. The present
study attempts to analyze relative importance of the fourmanagement
models for employment in small and cottageindustries
in Tamil Nadu.
6
First model
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This emphasises that the model the beneficiaries should
be trained in different areas of activities and providing them
with financial assistance to procure materials an d otherinputs
to start their own enterprises. The beneficiaries should
also be freed to procure inputs from any other source arid sale
their products to the consumer directly or can sell to the
retailers. The advantage, in this system is tha t the
entrepreneur can directly sell his product at a price fixed by
him for maximum profits. However there ar e many
disadvantages also.
These are high cost of inputs as the individual
beneficiary buy in small quantities, no control over marke t
prices as the market prices are manipulated by large traders,
and uncertainties in the supply of inputs and marketing of
the produce. Beneficiaries assisted under Integrated Rural
Development Programme (IRDP), Training of Rural Youth for
self-employment (TRYSEM), Khadi and Village Industrie s
Commission (KVIC) and Handloom Board for Silk saree
Weaving and carpet making in the study area could not
sustain their activities as the marketing was in the- hand s of
7
private traders who dictated the prices resulting uneconomic
returns to the independent entrepreneurs. Most of th e these
entrepreneurs, had therefore started contract job for the
private traders.
Secosad aiodell
This is the most advocated model as the entrepreneurs
are organized in a cooperative and it takes care of supply of
inputs as well as marketing of the products. This model ha s
not been very successful except in exceptional cases where
the cooperatives were managed by the dedicated and honest
persons.
There are many reasons for the failure of cooperative
system but the a few important ones are: i)Lack of dedicated
leadership Lack of business professionalism, iii) Lack of
effective quality control on the inputs and the products,
iv)Heavy dependence on Government subsidies, v) Corruption
and vi)Lack of competitiveness with Private market.
8
Third mode!
In this system all individual entrepreneurs are
federated with a large marketing agency which provides all
essential inputs to all units and collects their produce. In
principle, this is the most ideal model as such agencies can
produce inputs in bulk quantities at reasonable price an d sell
the produce in large and distant markets. The State Trading
Corporation of Utter Pradesh (STCUP) had also introduced this
model to cover handloom cotton, silk and carpet weavers,
handicrafts and other products. In most of the states, KV7C
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supported Khadi and Village Industries (Boards) have also
adopted this model.
While in some product areas, these have been
successful, in many areas they failed due to the similar
reasons as in the case of cooperatives.
Fouartli mode l
The private traders and business house enter into
contract with individual weavers, manufactures and producers
to do the job for them at a specified price or wage rate. Most
of the silk saree weavers carpet makers and other small
9
manufacturing units have direct contract with the private
traders and market agencies. The private traders supply ail
necessary inputs, product design and quality specifications
and strictly monitor them. Though the system is exploitative
and maintains low level of profit or wages for the workers, it
has certain advantages too. The most important are:
i) Certainty of work round the year, ii) Availability of financial
assistance from the traders and required to meet urgencies of
the workers and, iii) Easy availability of finance for the
expansion of the unit.
The programmes, and the management models for
employment as obtained in the study area and discussed above
are also existence in other parts of the country with varying
degree of success. Though there are various deficiencies in
all the four models discussed above, these can be ignored in
favour of a single fact that all of these have definitely enlarged
the scope for employment. It is difficult to believe that an
unskilled unemployed would directly get into gainful
self-employment without passing through intermediate stages
of part-employment, skill building, and gaining of experience
in marketing produce.
10
1.2 Statement of the problem
Mass poverty and widespread unemployment ar e the
two most pervasive phenomena in the Third world countries,
India is no exception. India is a land of villages, with 7b.7
percent of her population living in villages and that carries thebulk
of the poor. Poverty in India is rural poverty misfly. The
causes of poverty are many and well known, some of the
important reasons for poverty can be identified as: Uneven
distribution of production resources; high rate of population
growth; low productivity in agriculture and allied sectors;
high dependence on agriculture and high rate of illiteracy. The
culmination of all these factors is reflected through low
income and large unemployment. The rural development
programmes have focused on creating more opportunities for
generation of income and employment, with the aim of
alleviating rural poverty.
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The industrial policy resolution of 1948 set the goal for
the development of rural industries. It stated that cottage and
small-scale industries have a very important role in th e
national economy offering scope for individual village
or cooperative enterprises. The Industrial policy resolution of
n
1956 further reaffirmed that the state supports for small-scale
village industries. To overcome the problem of organization,
six all India level bodies, Khadi and Village Industries
Commission (KVIC), Handlooms Board, Handicrafts Board,
Coir Board, Silk Board and Small Scale Industries
Development Board (SSIDB) were established. Both at the
central and state levels, these bodies are engaged in
promoting employment through training, financial assistance
and infrastructure development for small and cottage
industries.
1.3. Objectives
The specific objectives of the present study are:
i. To assess the relative performance of the selected
management models adopted in small scale and cottage
industries.
ii. To compare the magnitude and dimensions of
employment generations made by the industries under
the different management models.
iii. To identify the factors responsible for the differential
performance in the selected small scale and cottage
industrial units under different management models.
iv. To review the problems experienced by the small-scale
and cottage industrial units.
v. To suggest the appropriate strategies of management to
improve their performance.
12
1.4 Hypotheses
© The performance in terms of select indicators, is higher in
independent enterprises, than in other forms of
management.
© The performance is affected more adversely in the
co-operative model than the model of federated
enterprises and contract job model.
© The differential performance in the industrial units under
different management models is a function of
accessibility to capital, raw materials and marketing
capability.
1.5 Methodology
The present study has been designed to use primary data
and also secondary data for analysing the performance data for
analysing the performance of small scale and cottage
industries. This study will also be focused on the performance
of the small scale and cottage industries with performance to
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the four promenade management models.
In this study, the characteristion of the performance
analysis of small scale and cottage industries will be confined
only for the period of 5 years from 1.4 1994 to 31.3.1999. This
reference period of the study relates to the financial year from
1.4.1994 to 31.3.1999.
13
Be — - •
Primary data have been collected by direct field survey in
selected concentrated sample areas, secondary data have been
obtained by indirect survey that is from the record of District
Rural Development Agency (DRDA) office, Khadi and Village
Industries Board (KVIB), Khadi and Village Industries
Commission (KVTC), Handloom Society, Ministry of Handloom
and Textiles, Statistical Office and Various journals, reports
etc.,
Dindigul district has been selected as a study area
because the small scale and cottage industries are booming for
the past 10 years. However, only a few areas, blocks, unions
have been successfully generating employment and related
benefits in different parts of Dindigul. That is the concentrated
sample areas are randomly distributed in and around Dindigul
District.
Further another reasons for selecting Dindigul district is
very obvious that Dindigul district economy is mostly relying
upon small and cottage industries in and around Dindigul14
The study area has been designed on the basis of the
concentrated areas. There blocks have been identified as a
concentrated because of the existive of large number of small
and cottage industries namely (i) Dindigul, (ii)Athoor (iii)
Nilakkorttai.
Since the 30 per cent sample size ha s been selected -with
reference to the four management models for the year 1998-99.
Then a sample of 92 entrepreneurs have only been identified
from the total population in the same year.
A total of 92 sample entrepreneurs consisting of 47 ISB
beneficiaries, 5 Handloom Co-operative Societies, 10 KVIB •
units and 30 individual weavers were interviewed with the
pre-tested questionnaire. The present study is an interdisciplinary
exercise employing tools of analysis available in
the disciplines of economics and management. Besides,
statistical tools like average, percentages, Multiple Linear
Regression have been used in order to gauge the performance
of the management models under study. Wherever pertinent
graphical representation like bar and pie charts have also
been employed for highlighting the conditions of the activities.
15
1,6 Concepts
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The Indian Industrial policy Resolution of 1990, the
investment limit in plant and machinery ha s been raised from
Rs.35 lakhs to Rs.60 lakhs. Correspondingly for ancillary
units, it has been raised from Rs.45 lakhs to Rs.75 lakhs and
for tiny units, from Rs.2 lakhs to Rs.5 lakhs.
The term 'entrepreneur' in the study refers to the owner
of a small-scale manufacturing firm. In the case of a family
partnership firm, the key person has been treated as the
'enterpreneur'. In the case of a non-family partnership firm or
a limited concern, the main partner (in terms of investment)
has been considered the entrepreneur.
In the present study, economic success of
entrepreneurial activity is conceptualised as a function of
profit rate (entrepreneur's earning power), reinvestment
(entrepreneur's aspiration for higher earning), risk involved and
resource mobilisation capacity.
Entrepreneurial ability is conceptualized as a function of
entrepreneur's technical talent, managerial talent and
aspiration forhigher earning. The entrepreneur's technical
talent is reflected through rate of output. His managerial
16
To examine the problem of multi-collinearity zero-order
correlation coefficients have been computed. It the coefficient
of correlation between any two variables in greater than or
equal to 0.8, the one which is theoretically less relevant has
been dropped each time. Thus, three variables namely dummy
for family types (X18), parents education (X19) and eneigration
(X20) have been dropped.
1.6.3 Measurement of the Variable
This section outline how dependent and explantory
variables have been measured.
Measurement of dependent variables
Rate of output
Rate of output has been measured as the ratio of grass
value of output to gross value of inputs. Here value of inputs
includes compensation to staff and workers, intermediate
consumption, rent and. capital service (interest and
depreciation)
Credit rata®
Credit rate has been measured as the ratio of total
outstanding repaid to total long term loan weighted by the
reciprocal of the number of years taken to repay the amount.
19
The score value have been assigned to this variable as
follows :
a. Technical graduation - 4
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(Relevant to the particular model)
b. Technical Diploma - 3
c. Non - technical graduation
Post -graduation - 2
d. Others (S.S.L.C/PUC/+2) - 1
e. Below S.S.L.C Illiteracy - 0
An additional score of one has been given for other
professional degrees like M.B.A.,
Age of the entrepreneur
Age of the entrepreneur has been marked as the number
of completed years as an 31st
March 1999 as reveled by the
respondents.
Previous experience
Previous experience refers to the period during which an
individual entrepreneur has engaged himself in only
remunerative activity relevant to that particular model, prior to
the establishment to the unit.
21
Training
Training has been measured by including the total period
spent by an individual entrepreneur to acquire a particular
skill through professional managerial and other skill oriented
training. In the calculation of the total period, a weight of
three ha s been allotted to professional training, two to
managerial training and 'One' to skill oriented training.
Ascoetry
The score value have been given to this variables as
follows :
a. If both father and grand father have been in
business, the score given is 'two'.
b. If either father or grandfather ha s been in business,
the score assigned is 'one'
c. If neither father nor grandfather has been in
business, the score allotted is 'zero'.
'Proprietorship firm' has been measured as a dummy
variable. If the firms is a proprietorship firm, the variable
takes the value 'one'. Otherwise it takes the value 'zero'.
22
Inheritance
'Inheritance' ha s been measure d as a dummy variabl. It
t h e firm is founded by the present entrepreneur, th e variable
take s th e value 'one' otherwise, if take s th e value ' zero'.
Location of th e firm
Location of the firm ha s also been measure d as a dummy
variable. If the firm is located in th e industrial estate, (KVIB,
ISB, Cooperative Society Master weavers) th e variable take s th e
value ' one'. Otherwise it takes the value ' zero'.
Age of the firm ha s been measure d as th e numbe r of
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years completed since its establishment.
Compensation ratio
The ratio of wages paid to skilled workers to total wages
h a s been marked as ' compensation ratio'. Here wages
included fringe benefits also.
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SUMMARY AMD FINDINGS
This chapter summarises the study as a whole, The major findings of the
evaluative analysis of the Manager! • em Model of small and cottage industries
during the period 1994-95 to 1998-99 in Dindigul district and findings to the
cross section analysis of the impact of the programme in eradication poverty
among the weaker sections and also presented. A few suggestions are offered for
the future guidance on the basis of the findings of the study.
7.1 Summary
The main objective of Management Models in small
and cottage industries programme is to evolve on
operationally integrated strategy which aims at providing
employment and income generating assets to the vulnerable
sections of the society and for increasing productivity of these
assets and finally to increase the level of income of this
section of the rural population. It is a beneficiary oriented
Programme, aimed at raising the level of living of the poorer
Sections of the society and helping them in the progress of
227
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crossing the poverty line. The Management Models i.<- in operation for the last,
twenty years. The approach adopted for a frontal attack on rural poverty,
consisted of providing of assets to the identified poorest of the poor families
through a combination of subsidy and credit which while having a long term
effect on increasing productivity would also enable on immediate rise in
consumption levels so as to bring the family above poverty line.
Even though a large number of families were assisted with different
programmes, various types of approaches for the development and
Management of self employment in small and cottage industries have emerged,
among them four broad systems (models) could be identified as
(i) Independent Enterprise Model,
(ii) Co-operative Model
(iii) Federated Enterprise Model and
(iv) Contract job Model
The findings of these studies also show the controversial result in the
implementation and impact of the programmes on the weaker sections the
present study attempts to analyze Relative importance of the four management
models for employment in small and cottage industries in Tamil Nadu.
228
The specific objectives of the present study are:
To assess the relative performance of the select management models
adopted in small scale and cottage industries. To compare the magnitude and
dimensions to employment generations made by the industries under the
different management models. To identify the factors responsible for the
differential performance in the select small scale and cottage industrial units
under different management models. To review the problems experienced by
the small scale and cottage industrial units. To suggest appropriate strategies of
management to improve their performance.
The present study has been designed to use primary data and also
secondary data for analysing the performance data for analysing the
performance of small scale and cottage industries. This study will also be focused
on the performance of the small scale and cottage industries with performance
to the four promenade management models.
In this study, the characteristion of the performance Analysis of small
scale and cottage industries will be confined only for the period of 5 years from
1.4 1994 to 31.3.1999. This preference period of the study relates to the
financial year from -.4.1994 to 31.3.1999.
229
Primary data have been collected by direct field survey in selected
concentrated sample areas, secondary data have been obtained by indirect
survey that is from the record of District Rural Development Agency (DRDA)
office, Khadi and Village Industries Board (KVTB), Khadi and Village Industries
Commission (KVTC), Handloom Society, Ministry of Handloom and Textiles,
Statistical Office and Various journals, reports etc.,
Dindigul district has been selected as a study area because the small
scale and cottage industries are booming for the past 10 years. However, only a
few areas, blocks, unions have been successfully generating employment and
related benefits in different parts of Dindigul. That is the concentrated sample
areas are randomly distributed in and around Dindigul District.
Further another reasons for selecting Dindigul district is very obvious
that Dindigul district economy is mostly relying upon small and cottage
industries in and around Dindigul.
230
The study area has been designed on the basis of the concentrated areas.
There blocks have been identified as a concentrated because of the existive of
large number of small and cottage industries namely (i) Dindigul, (ii)Athoor (iii)
Nilakkottai.
Since the 30 per cent sample size has been selected with reference to the
four management models for the year 1998-99. Then a sample of 92
entrepreneurs have only been identified from the total population in the same
year.
A total of 92 sample entrepreneurs consisting of 47 ISB beneficiaries, 5
Handloom Co-operative Societies, 10 KVIB units and 30 individual weavers were
interviewed with the pre-tested questionnaire. The present study is an inter-
disciplinary exercise employing tools of analysis available in
the disciplines of economics and management. Besides, statistical tools like
average, percentages, Multiple Linear Regression have been used in order to
gauge the performance of the management models under study. Wherever
pertinent graphical representation like bar and pie charts have also been
employed for highlighting the conditions of the activities.
231
7.2 FINDINGS:
It is inferred from the analysis that the average rate of output varies from
1.79 to 1.96 in ail the four management models in small and cottage industries.
The average credit rate has been around 10 percent. The average profit rate has
been nearly 20 percent in independent enterprise, federated enterprise and
contract job model in small and cottage industries and 14 percent in cooperative
model. It is also found that approximately 15 to 20 percent of net profit h a s
been reinvested in all the four management models in small and cottage
industries. However, on the average, rate of output and profit rate have been the
highest in independent and federated enterprise model in small and cottage
industries. The average proportion of net profit reinvested has been the highest
in contract job model in small and cottage industries. On the average the three
indicators namely rate of output, profit rate and proportion of net profit
reinvested have the lest values in cooperative model.
232
Entrepreneur's education, particularly technical and professional
education has helped to increase the rate of output, profit rate and proportion of
net profit reinvested in independent enterprise model in small and cottage
industries. Compensation ratio has also boosted entrepreneurial performance.
Non institutional credit support has affected entrepreneurial performance
negatively in that model.
Previous experience is found out to be an important determinant of
entrepreneurial performance in cooperative model. It is also inferred from the
analysis that in contract job model, entrepreneur's education and previous
experience contribute positively to entrepreneurial performance.
Entrepreneurial behaviour contributes positively to profit rate and proportion
of net profit reinvested in the management models on small and cottage
industries.
Of the 92 entrepreneurs, 43 (46.74 percent) are technically qualified, 53
(57.61 percent ) have previous experience in the realted fields and 37 (40.22
percent) are trained. An management model wise distribution of the
233
entreprenurs by their previous experience in the relevant fields shows that
cooperative model has the highest percentage (60.00
percent) of previously experienced entrepreneurs. The percentage of
entrepreneurs who had undergone training has been almost the same (nearly
40.00 percent) in all the four management models.
Of the 92 entrepreneurs, 67 (72.83 percent) had hailed from business
communities and 24 (26.09 percent) had migrated from other districts or states.
An management model - wise distribution indicates that the percentage of
entrepreneurs who had hailed from business communities has been the highest
in cooperative model and the percentage of emigrants has been the highest in
cooperative model.
In all the four management models nearly 31.52 percent of the sample
units had daily employment of less than 5 persons. 32.61 percent of the total
sample units have invested capital (both fixed and working) ranging from Rs. 10
to 20 lakhs. Nearly 65.22 percent of the total sample units had produced output
worth ranging from Rs.llakh to 10 lakhs. Around 11.96 percent of the sample
units of independent enterprise and contract job model have earned a net profit
of more than 5 lakhs.
234
7 . 3. Suggestions
In the light of the results obtained, certain suggestions emerge which may
be of practical use from the policy perspective.
1. Management models survey must be conducted in each industry every year
in order to identify the eligible beneficiaries of the programme and to
allocate the funds according to the felt needs of the entrepreneurship.
2. The process of creating awareness among the rural poor have to be started
by organizing special village camps for them. The participating beneficiaries
should be allowed to speak out and narrate their problems and put their
suggestions so that loopholes in schemes may be plugged and betterment
can be ensured.
3. A separate department should be established to coordinate and supervise
the activities of the various departments involved in the implementation of
the programme. There is no easy solution to the problem of poor co-
ordination between the bank officials, veterinary
departments,Block officials and District Rural Development Agency Officials.
235
4. In order- to create effective coordination among the impelling agencies,
blocks, and panchayat and bank officials in the preparation of the annual
block plans would be involved and it may solve the problems in the
implementation of the programme.
5. Provision of additional staff in block level and avoiding the
policy of transferring technical staff frequently may bring
about better results in the implementation the programme.
6. The procedure for recovery of loan should be according
to the potential earning capacity of the beneficiaries. A direct link between
the borrower and the and the bank should be established so that the banks
are able to keep in contract with the beneficiaries, if necessary to ensure
recovery. Often recovery proves was hindered by political climate created
by the vested interest which give a wrong impression that the loan need not
be repaid.
7. The involvement of politicians in the selections of the eligible beneficiaries
may be avoided. The Panchayat Raj Institution or the Gramsabha under the
New Panchayat Raj System in Tamil Nadu may be involved in selection of
the beneficiaries and the nature of assistance under this programme to the
people living below the poverty line.
236
8. The veterinary department should also take preventive measures and
provide constant and regular guidance, timely in seminarian, etc., for this
purpose, Mobile Veterinary units are suggested for villages to reach out. to
the beneficiaries residence. This may be provided under infrastructure
funds.
9. To overcome the problem of irregular and inadequate supply of raw
materials, the Government may provide the raw materials to the village
industries benefited under ISB Schemes.
10.The Khadi and Village Industries Commission (KVIC) must take necessary
steps to market the product of village industries benefited under this
scheme.
11. Government officials must take necessary action to disburse the subsidy
promptly.
12.As suggested by Government of India a bond/pronote should be got filled up
the beneficiary the guard against misutilisation of subsidy or
misappropriation of the asset.
237
17.Fancy and exhibition should he conducted periviously so as to enable the
small-scale industries to market their products through these means.
Government may arrange for commercial advertisement at confessional
rates. Efforts should be made to organize small industries common
sanctions. This will help to follow a common program relating to
advertisement.
18. Full time employment can also be generated in organized sector. If the
agricultural based processing units are started in rural areas. Government
may set up processing units in the village itself there by save both producing
farmer and provide employment to surplus labor from the farm sector. The
migration to urban sectors may be reduced. For energy the agriculture
wastes, bigot's biomes and solar energy may be used. Through the cost may
be higher in the initial period in the long run. It is sustainable. Inter
relationship with the Agents, whole sellers and retailers, because the
finished goods too easily to marketed through customers.
238
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  • 1. Writekraft Research & Publications LLP (All Rights Reserved) A STUDY OF MANAGEMEN T MODELS IN SMALL AND Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 2. Writekraft Research & Publications LLP (All Rights Reserved) COTTAGE INDUSTRIES Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 3. Writekraft Research & Publications LLP (All Rights Reserved) ABSTRACT The small-scale industries sector plays a pivotal role in the Indian economy in terms of employment. The growth has recorded a high rate since independence in spite of stiff competition from the large-scale sector. During the last decade alone the small-scale sector has progressed from the production of simple consumer goods to the manufacture of many sophisticated and precision products like electronics control systems, microwave components, Electro medical equipment, T.V, sets etc., The Industrial Policy Resolution of 1948 set the goal for the development of rural industries. It stated that cottage and small-scale industries have a very important role in the national economy offering scope for individual village or cooperative enterprises. The Industrial Policy Resolution of 1956 further reaffirmed tha t the state supports for small-scale village industries. To overcome the problem of organization, six all India level bodies, Khadi and Village Industries Commission (KVIC), Handlooms Board, Handicrafts Board, Coir Board, Silk Board and Small Scale Industries Development Board (SSIDB) were established. Both at the central and state levels, these bodies are engaged in promoting employment through training, financial assistance and infrastructure development for small and cottage industries. The present study attempt's to analyse the relative performance, factors responsible for the differencial performance in the selected small and cottage industrial units under different management models in Dindigul district of Tamil Nadu. Primary data have been collected by direct field survey in selected concentrated sample areas. Secondary data have been obtained by indirect survey that is from the record of District Rural Development Agency (DRDA) office, Khadi and Village Industries Board (KVIB), Khadi and Village Industries Commission (KVIC), Handloom Society, Ministry of Handloom and Textiles, Statistical Office and Various journals, reports etc., Since the 30 per cent sample size has been selected with reference to the four management models for the year 1998-99. Then a sample of 92 entrepreneurs have only been identified from the total population in the same year. It is inferred from the analysis that the average rate of output varies from 1.79 to 1.96 in all the four management models in small and cottage industries. The average credit rate ha s been around 10 percent. The average profit rate has been nearly 20 percent in independent enterprise, federated enterprise and contract job model in small and cottage industries and 14 percent in cooperative model. It is also found that approximately 15 to 20 percent of net profit ha s been reinvested in all the four management models in small and cottage industries. However, on the average, rate of output and profit rate have been the highest in independent, and federated enterprise model in small and cottage industries. The average proportion of net profit reinvested has been the highest in contract job model in small and cottage industries. On the average the three indicators namely rate of output, profit rate and proportion of net profit reinvested have the lest values in cooperative model. Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 4. Writekraft Research & Publications LLP (All Rights Reserved) INTRODUCTION The small scale Industries (SSI), ofcourse, enjoys certain inherent strengths such as lower over-head cost, flexibility in production, informality in labour relations, exploitation of local resources and skills, capacity to execute small orders and to offer customised services. Through these strengths SSI is making a valuable contribution of about 40 per cent from over all total manufacturing sectors production, 35 per cent to exports and employees involves over 170 lakh workers. At the same time, it is important to note their vulnerability in the context of emerging global environment. C.S.Prased1 has pointed that the following difficulties currently faced by SSI. (1) Loss of protected environment (2) Greater competition from imports (3) Reduction in conventional subsidy (4) Widening knowledge and technology gap as a result of revolutionary change in technology (5) Quality and standard gap (6) Inability to match the prescribed hygiene and health standards (7) Poor labour standard (8) Increased export risk (9) Difficult environmental regulations (10) Lack of awareness and information on World Trade Organisation provision the author's review on SSI is still facing some perennial problems like poor infrastructure facilities inadequate credit, delayed payments by large industries, procedural delay in getting Government clearness, harassment, non availability of skilled manpower, lack of marketing facilities etc., Management consultancy is becoming an indispensable marketing service for smooth and speedy industrialisation and hence it is being considered as a vital component aspect for upgrading knowledge, skills and attitudes for entrepreneurs. It helps them to achieve better performance for developing their own dynamic enterprises. Its contribution starts from pre-investment stage and continues through implementation and operation stage of enterprises. It is noteworthy to mention, the S.S. Nadkami's statement that "I do not know of any corporate problem where the solution decided upon, can not: improved by a second look. If involves c a look' from an outside agency, which ha s some experience and expertise in tackling problems it is all the more rewarding, to my mind a management consultant precisely fills this role2 . Management consultancy is multifaceted field. It includes, giving advice, conducting research, and testing attitudes and opinions, suggesting solutions to the problems 3 and methods for organising work. The entrepreneurs require Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 5. Writekraft Research & Publications LLP (All Rights Reserved) management consultancy at five stages namely 1) Pre-operative stage, 2) Take-off stage, 3)Postoperative stage, 4) Expansion stage and 5) Sickness stage. Over the years, the number of management consultants and their range of services has been growing an d the profession ha s built a strong base in India and abroad. The Small Industry Service Institute (SISIs) Technical Consultancy Organisations (TCOs) and Consultancy Service Cell (CSC) have been established by the Small Industries Development TCOs cover the whole gamut of activities related to a project cycle. CSCs concentrated their efforts on select eel services of small enterprises to ensure productive use of the credit granted to them by commercial banks. To improve the designs of the products of small-scale industries, the entrepreneur can approach the Industrial Design Cell (IDC) and National Institute of Design (NID). This Cell lias been engaged in evolving new designs, which are suitable? for production in the: small-scale sector with its limited resources and mechanical and technical ability. The National Institute of Design organised training programmes for entrepreneur, graduates and designers. Apart from the above two there; are hejsfs of private sector design companies like Elephant Design, Federal Technologies, Ohio Design, Incubis, Design Directions, etc. In contrast, the private consultants have no functional specialisation, location, boundaries and size wise restrictions. However, they help small-scale units only sparingly. They prefer larger and repetitive assignment for various reasons. A network of Technical Consultancy Organisations (TCOs) was established by the all India financial institutions in the seventies and the eighties in collaboration with state level financial development institutions and cornrnercia.' banks to cater to the consultancy needs of small-scale industries and new entrepreneurs. At present, there are 17 TCOs operating in various states, some of them covering more than one state. 3 1.1 MasiaigeBisemt systems SEE small aad cottage industries The following types of various management approaches in small-scale industries have been emerged for the generation of employment activities in Rural India. Under different programmes, various types of approaches for the development and Management of employment in small and cottage industries have emerged. Among them lour broad systems (Models) could be identified as:(i) Independent enterprises Model fii) Cooperative Model (iii) Federated enterprise Model and (iv) Contract job Model. The present study attempts to analyze relative importance of the fourmanagement models for employment in small and cottageindustries in Tamil Nadu. 6 First model Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 6. Writekraft Research & Publications LLP (All Rights Reserved) This emphasises that the model the beneficiaries should be trained in different areas of activities and providing them with financial assistance to procure materials an d otherinputs to start their own enterprises. The beneficiaries should also be freed to procure inputs from any other source arid sale their products to the consumer directly or can sell to the retailers. The advantage, in this system is tha t the entrepreneur can directly sell his product at a price fixed by him for maximum profits. However there ar e many disadvantages also. These are high cost of inputs as the individual beneficiary buy in small quantities, no control over marke t prices as the market prices are manipulated by large traders, and uncertainties in the supply of inputs and marketing of the produce. Beneficiaries assisted under Integrated Rural Development Programme (IRDP), Training of Rural Youth for self-employment (TRYSEM), Khadi and Village Industrie s Commission (KVIC) and Handloom Board for Silk saree Weaving and carpet making in the study area could not sustain their activities as the marketing was in the- hand s of 7 private traders who dictated the prices resulting uneconomic returns to the independent entrepreneurs. Most of th e these entrepreneurs, had therefore started contract job for the private traders. Secosad aiodell This is the most advocated model as the entrepreneurs are organized in a cooperative and it takes care of supply of inputs as well as marketing of the products. This model ha s not been very successful except in exceptional cases where the cooperatives were managed by the dedicated and honest persons. There are many reasons for the failure of cooperative system but the a few important ones are: i)Lack of dedicated leadership Lack of business professionalism, iii) Lack of effective quality control on the inputs and the products, iv)Heavy dependence on Government subsidies, v) Corruption and vi)Lack of competitiveness with Private market. 8 Third mode! In this system all individual entrepreneurs are federated with a large marketing agency which provides all essential inputs to all units and collects their produce. In principle, this is the most ideal model as such agencies can produce inputs in bulk quantities at reasonable price an d sell the produce in large and distant markets. The State Trading Corporation of Utter Pradesh (STCUP) had also introduced this model to cover handloom cotton, silk and carpet weavers, handicrafts and other products. In most of the states, KV7C Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 7. Writekraft Research & Publications LLP (All Rights Reserved) supported Khadi and Village Industries (Boards) have also adopted this model. While in some product areas, these have been successful, in many areas they failed due to the similar reasons as in the case of cooperatives. Fouartli mode l The private traders and business house enter into contract with individual weavers, manufactures and producers to do the job for them at a specified price or wage rate. Most of the silk saree weavers carpet makers and other small 9 manufacturing units have direct contract with the private traders and market agencies. The private traders supply ail necessary inputs, product design and quality specifications and strictly monitor them. Though the system is exploitative and maintains low level of profit or wages for the workers, it has certain advantages too. The most important are: i) Certainty of work round the year, ii) Availability of financial assistance from the traders and required to meet urgencies of the workers and, iii) Easy availability of finance for the expansion of the unit. The programmes, and the management models for employment as obtained in the study area and discussed above are also existence in other parts of the country with varying degree of success. Though there are various deficiencies in all the four models discussed above, these can be ignored in favour of a single fact that all of these have definitely enlarged the scope for employment. It is difficult to believe that an unskilled unemployed would directly get into gainful self-employment without passing through intermediate stages of part-employment, skill building, and gaining of experience in marketing produce. 10 1.2 Statement of the problem Mass poverty and widespread unemployment ar e the two most pervasive phenomena in the Third world countries, India is no exception. India is a land of villages, with 7b.7 percent of her population living in villages and that carries thebulk of the poor. Poverty in India is rural poverty misfly. The causes of poverty are many and well known, some of the important reasons for poverty can be identified as: Uneven distribution of production resources; high rate of population growth; low productivity in agriculture and allied sectors; high dependence on agriculture and high rate of illiteracy. The culmination of all these factors is reflected through low income and large unemployment. The rural development programmes have focused on creating more opportunities for generation of income and employment, with the aim of alleviating rural poverty. Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 8. Writekraft Research & Publications LLP (All Rights Reserved) The industrial policy resolution of 1948 set the goal for the development of rural industries. It stated that cottage and small-scale industries have a very important role in th e national economy offering scope for individual village or cooperative enterprises. The Industrial policy resolution of n 1956 further reaffirmed that the state supports for small-scale village industries. To overcome the problem of organization, six all India level bodies, Khadi and Village Industries Commission (KVIC), Handlooms Board, Handicrafts Board, Coir Board, Silk Board and Small Scale Industries Development Board (SSIDB) were established. Both at the central and state levels, these bodies are engaged in promoting employment through training, financial assistance and infrastructure development for small and cottage industries. 1.3. Objectives The specific objectives of the present study are: i. To assess the relative performance of the selected management models adopted in small scale and cottage industries. ii. To compare the magnitude and dimensions of employment generations made by the industries under the different management models. iii. To identify the factors responsible for the differential performance in the selected small scale and cottage industrial units under different management models. iv. To review the problems experienced by the small-scale and cottage industrial units. v. To suggest the appropriate strategies of management to improve their performance. 12 1.4 Hypotheses © The performance in terms of select indicators, is higher in independent enterprises, than in other forms of management. © The performance is affected more adversely in the co-operative model than the model of federated enterprises and contract job model. © The differential performance in the industrial units under different management models is a function of accessibility to capital, raw materials and marketing capability. 1.5 Methodology The present study has been designed to use primary data and also secondary data for analysing the performance data for analysing the performance of small scale and cottage industries. This study will also be focused on the performance of the small scale and cottage industries with performance to Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 9. Writekraft Research & Publications LLP (All Rights Reserved) the four promenade management models. In this study, the characteristion of the performance analysis of small scale and cottage industries will be confined only for the period of 5 years from 1.4 1994 to 31.3.1999. This reference period of the study relates to the financial year from 1.4.1994 to 31.3.1999. 13 Be — - • Primary data have been collected by direct field survey in selected concentrated sample areas, secondary data have been obtained by indirect survey that is from the record of District Rural Development Agency (DRDA) office, Khadi and Village Industries Board (KVIB), Khadi and Village Industries Commission (KVTC), Handloom Society, Ministry of Handloom and Textiles, Statistical Office and Various journals, reports etc., Dindigul district has been selected as a study area because the small scale and cottage industries are booming for the past 10 years. However, only a few areas, blocks, unions have been successfully generating employment and related benefits in different parts of Dindigul. That is the concentrated sample areas are randomly distributed in and around Dindigul District. Further another reasons for selecting Dindigul district is very obvious that Dindigul district economy is mostly relying upon small and cottage industries in and around Dindigul14 The study area has been designed on the basis of the concentrated areas. There blocks have been identified as a concentrated because of the existive of large number of small and cottage industries namely (i) Dindigul, (ii)Athoor (iii) Nilakkorttai. Since the 30 per cent sample size ha s been selected -with reference to the four management models for the year 1998-99. Then a sample of 92 entrepreneurs have only been identified from the total population in the same year. A total of 92 sample entrepreneurs consisting of 47 ISB beneficiaries, 5 Handloom Co-operative Societies, 10 KVIB • units and 30 individual weavers were interviewed with the pre-tested questionnaire. The present study is an interdisciplinary exercise employing tools of analysis available in the disciplines of economics and management. Besides, statistical tools like average, percentages, Multiple Linear Regression have been used in order to gauge the performance of the management models under study. Wherever pertinent graphical representation like bar and pie charts have also been employed for highlighting the conditions of the activities. 15 1,6 Concepts Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 10. Writekraft Research & Publications LLP (All Rights Reserved) The Indian Industrial policy Resolution of 1990, the investment limit in plant and machinery ha s been raised from Rs.35 lakhs to Rs.60 lakhs. Correspondingly for ancillary units, it has been raised from Rs.45 lakhs to Rs.75 lakhs and for tiny units, from Rs.2 lakhs to Rs.5 lakhs. The term 'entrepreneur' in the study refers to the owner of a small-scale manufacturing firm. In the case of a family partnership firm, the key person has been treated as the 'enterpreneur'. In the case of a non-family partnership firm or a limited concern, the main partner (in terms of investment) has been considered the entrepreneur. In the present study, economic success of entrepreneurial activity is conceptualised as a function of profit rate (entrepreneur's earning power), reinvestment (entrepreneur's aspiration for higher earning), risk involved and resource mobilisation capacity. Entrepreneurial ability is conceptualized as a function of entrepreneur's technical talent, managerial talent and aspiration forhigher earning. The entrepreneur's technical talent is reflected through rate of output. His managerial 16 To examine the problem of multi-collinearity zero-order correlation coefficients have been computed. It the coefficient of correlation between any two variables in greater than or equal to 0.8, the one which is theoretically less relevant has been dropped each time. Thus, three variables namely dummy for family types (X18), parents education (X19) and eneigration (X20) have been dropped. 1.6.3 Measurement of the Variable This section outline how dependent and explantory variables have been measured. Measurement of dependent variables Rate of output Rate of output has been measured as the ratio of grass value of output to gross value of inputs. Here value of inputs includes compensation to staff and workers, intermediate consumption, rent and. capital service (interest and depreciation) Credit rata® Credit rate has been measured as the ratio of total outstanding repaid to total long term loan weighted by the reciprocal of the number of years taken to repay the amount. 19 The score value have been assigned to this variable as follows : a. Technical graduation - 4 Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 11. Writekraft Research & Publications LLP (All Rights Reserved) (Relevant to the particular model) b. Technical Diploma - 3 c. Non - technical graduation Post -graduation - 2 d. Others (S.S.L.C/PUC/+2) - 1 e. Below S.S.L.C Illiteracy - 0 An additional score of one has been given for other professional degrees like M.B.A., Age of the entrepreneur Age of the entrepreneur has been marked as the number of completed years as an 31st March 1999 as reveled by the respondents. Previous experience Previous experience refers to the period during which an individual entrepreneur has engaged himself in only remunerative activity relevant to that particular model, prior to the establishment to the unit. 21 Training Training has been measured by including the total period spent by an individual entrepreneur to acquire a particular skill through professional managerial and other skill oriented training. In the calculation of the total period, a weight of three ha s been allotted to professional training, two to managerial training and 'One' to skill oriented training. Ascoetry The score value have been given to this variables as follows : a. If both father and grand father have been in business, the score given is 'two'. b. If either father or grandfather ha s been in business, the score assigned is 'one' c. If neither father nor grandfather has been in business, the score allotted is 'zero'. 'Proprietorship firm' has been measured as a dummy variable. If the firms is a proprietorship firm, the variable takes the value 'one'. Otherwise it takes the value 'zero'. 22 Inheritance 'Inheritance' ha s been measure d as a dummy variabl. It t h e firm is founded by the present entrepreneur, th e variable take s th e value 'one' otherwise, if take s th e value ' zero'. Location of th e firm Location of the firm ha s also been measure d as a dummy variable. If the firm is located in th e industrial estate, (KVIB, ISB, Cooperative Society Master weavers) th e variable take s th e value ' one'. Otherwise it takes the value ' zero'. Age of the firm ha s been measure d as th e numbe r of Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 12. Writekraft Research & Publications LLP (All Rights Reserved) years completed since its establishment. Compensation ratio The ratio of wages paid to skilled workers to total wages h a s been marked as ' compensation ratio'. Here wages included fringe benefits also. Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 13. Writekraft Research & Publications LLP (All Rights Reserved) SUMMARY AMD FINDINGS This chapter summarises the study as a whole, The major findings of the evaluative analysis of the Manager! • em Model of small and cottage industries during the period 1994-95 to 1998-99 in Dindigul district and findings to the cross section analysis of the impact of the programme in eradication poverty among the weaker sections and also presented. A few suggestions are offered for the future guidance on the basis of the findings of the study. 7.1 Summary The main objective of Management Models in small and cottage industries programme is to evolve on operationally integrated strategy which aims at providing employment and income generating assets to the vulnerable sections of the society and for increasing productivity of these assets and finally to increase the level of income of this section of the rural population. It is a beneficiary oriented Programme, aimed at raising the level of living of the poorer Sections of the society and helping them in the progress of 227 Writekraft Research & Publications LLP (Regd. No. AAI-1261) Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004 Phone: 0512-2328181 Mobile: 7753818181, 9838033084 Email: info@writekraft.com Web: www.writekraft.com
  • 14. crossing the poverty line. The Management Models i.<- in operation for the last, twenty years. The approach adopted for a frontal attack on rural poverty, consisted of providing of assets to the identified poorest of the poor families through a combination of subsidy and credit which while having a long term effect on increasing productivity would also enable on immediate rise in consumption levels so as to bring the family above poverty line. Even though a large number of families were assisted with different programmes, various types of approaches for the development and Management of self employment in small and cottage industries have emerged, among them four broad systems (models) could be identified as (i) Independent Enterprise Model, (ii) Co-operative Model (iii) Federated Enterprise Model and (iv) Contract job Model The findings of these studies also show the controversial result in the implementation and impact of the programmes on the weaker sections the present study attempts to analyze Relative importance of the four management models for employment in small and cottage industries in Tamil Nadu. 228
  • 15. The specific objectives of the present study are: To assess the relative performance of the select management models adopted in small scale and cottage industries. To compare the magnitude and dimensions to employment generations made by the industries under the different management models. To identify the factors responsible for the differential performance in the select small scale and cottage industrial units under different management models. To review the problems experienced by the small scale and cottage industrial units. To suggest appropriate strategies of management to improve their performance. The present study has been designed to use primary data and also secondary data for analysing the performance data for analysing the performance of small scale and cottage industries. This study will also be focused on the performance of the small scale and cottage industries with performance to the four promenade management models. In this study, the characteristion of the performance Analysis of small scale and cottage industries will be confined only for the period of 5 years from 1.4 1994 to 31.3.1999. This preference period of the study relates to the financial year from -.4.1994 to 31.3.1999. 229
  • 16. Primary data have been collected by direct field survey in selected concentrated sample areas, secondary data have been obtained by indirect survey that is from the record of District Rural Development Agency (DRDA) office, Khadi and Village Industries Board (KVTB), Khadi and Village Industries Commission (KVTC), Handloom Society, Ministry of Handloom and Textiles, Statistical Office and Various journals, reports etc., Dindigul district has been selected as a study area because the small scale and cottage industries are booming for the past 10 years. However, only a few areas, blocks, unions have been successfully generating employment and related benefits in different parts of Dindigul. That is the concentrated sample areas are randomly distributed in and around Dindigul District. Further another reasons for selecting Dindigul district is very obvious that Dindigul district economy is mostly relying upon small and cottage industries in and around Dindigul. 230
  • 17. The study area has been designed on the basis of the concentrated areas. There blocks have been identified as a concentrated because of the existive of large number of small and cottage industries namely (i) Dindigul, (ii)Athoor (iii) Nilakkottai. Since the 30 per cent sample size has been selected with reference to the four management models for the year 1998-99. Then a sample of 92 entrepreneurs have only been identified from the total population in the same year. A total of 92 sample entrepreneurs consisting of 47 ISB beneficiaries, 5 Handloom Co-operative Societies, 10 KVIB units and 30 individual weavers were interviewed with the pre-tested questionnaire. The present study is an inter- disciplinary exercise employing tools of analysis available in the disciplines of economics and management. Besides, statistical tools like average, percentages, Multiple Linear Regression have been used in order to gauge the performance of the management models under study. Wherever pertinent graphical representation like bar and pie charts have also been employed for highlighting the conditions of the activities. 231
  • 18. 7.2 FINDINGS: It is inferred from the analysis that the average rate of output varies from 1.79 to 1.96 in ail the four management models in small and cottage industries. The average credit rate has been around 10 percent. The average profit rate has been nearly 20 percent in independent enterprise, federated enterprise and contract job model in small and cottage industries and 14 percent in cooperative model. It is also found that approximately 15 to 20 percent of net profit h a s been reinvested in all the four management models in small and cottage industries. However, on the average, rate of output and profit rate have been the highest in independent and federated enterprise model in small and cottage industries. The average proportion of net profit reinvested has been the highest in contract job model in small and cottage industries. On the average the three indicators namely rate of output, profit rate and proportion of net profit reinvested have the lest values in cooperative model. 232
  • 19. Entrepreneur's education, particularly technical and professional education has helped to increase the rate of output, profit rate and proportion of net profit reinvested in independent enterprise model in small and cottage industries. Compensation ratio has also boosted entrepreneurial performance. Non institutional credit support has affected entrepreneurial performance negatively in that model. Previous experience is found out to be an important determinant of entrepreneurial performance in cooperative model. It is also inferred from the analysis that in contract job model, entrepreneur's education and previous experience contribute positively to entrepreneurial performance. Entrepreneurial behaviour contributes positively to profit rate and proportion of net profit reinvested in the management models on small and cottage industries. Of the 92 entrepreneurs, 43 (46.74 percent) are technically qualified, 53 (57.61 percent ) have previous experience in the realted fields and 37 (40.22 percent) are trained. An management model wise distribution of the 233
  • 20. entreprenurs by their previous experience in the relevant fields shows that cooperative model has the highest percentage (60.00 percent) of previously experienced entrepreneurs. The percentage of entrepreneurs who had undergone training has been almost the same (nearly 40.00 percent) in all the four management models. Of the 92 entrepreneurs, 67 (72.83 percent) had hailed from business communities and 24 (26.09 percent) had migrated from other districts or states. An management model - wise distribution indicates that the percentage of entrepreneurs who had hailed from business communities has been the highest in cooperative model and the percentage of emigrants has been the highest in cooperative model. In all the four management models nearly 31.52 percent of the sample units had daily employment of less than 5 persons. 32.61 percent of the total sample units have invested capital (both fixed and working) ranging from Rs. 10 to 20 lakhs. Nearly 65.22 percent of the total sample units had produced output worth ranging from Rs.llakh to 10 lakhs. Around 11.96 percent of the sample units of independent enterprise and contract job model have earned a net profit of more than 5 lakhs. 234
  • 21. 7 . 3. Suggestions In the light of the results obtained, certain suggestions emerge which may be of practical use from the policy perspective. 1. Management models survey must be conducted in each industry every year in order to identify the eligible beneficiaries of the programme and to allocate the funds according to the felt needs of the entrepreneurship. 2. The process of creating awareness among the rural poor have to be started by organizing special village camps for them. The participating beneficiaries should be allowed to speak out and narrate their problems and put their suggestions so that loopholes in schemes may be plugged and betterment can be ensured. 3. A separate department should be established to coordinate and supervise the activities of the various departments involved in the implementation of the programme. There is no easy solution to the problem of poor co- ordination between the bank officials, veterinary departments,Block officials and District Rural Development Agency Officials. 235
  • 22. 4. In order- to create effective coordination among the impelling agencies, blocks, and panchayat and bank officials in the preparation of the annual block plans would be involved and it may solve the problems in the implementation of the programme. 5. Provision of additional staff in block level and avoiding the policy of transferring technical staff frequently may bring about better results in the implementation the programme. 6. The procedure for recovery of loan should be according to the potential earning capacity of the beneficiaries. A direct link between the borrower and the and the bank should be established so that the banks are able to keep in contract with the beneficiaries, if necessary to ensure recovery. Often recovery proves was hindered by political climate created by the vested interest which give a wrong impression that the loan need not be repaid. 7. The involvement of politicians in the selections of the eligible beneficiaries may be avoided. The Panchayat Raj Institution or the Gramsabha under the New Panchayat Raj System in Tamil Nadu may be involved in selection of the beneficiaries and the nature of assistance under this programme to the people living below the poverty line. 236
  • 23. 8. The veterinary department should also take preventive measures and provide constant and regular guidance, timely in seminarian, etc., for this purpose, Mobile Veterinary units are suggested for villages to reach out. to the beneficiaries residence. This may be provided under infrastructure funds. 9. To overcome the problem of irregular and inadequate supply of raw materials, the Government may provide the raw materials to the village industries benefited under ISB Schemes. 10.The Khadi and Village Industries Commission (KVIC) must take necessary steps to market the product of village industries benefited under this scheme. 11. Government officials must take necessary action to disburse the subsidy promptly. 12.As suggested by Government of India a bond/pronote should be got filled up the beneficiary the guard against misutilisation of subsidy or misappropriation of the asset. 237
  • 24. 17.Fancy and exhibition should he conducted periviously so as to enable the small-scale industries to market their products through these means. Government may arrange for commercial advertisement at confessional rates. Efforts should be made to organize small industries common sanctions. This will help to follow a common program relating to advertisement. 18. Full time employment can also be generated in organized sector. If the agricultural based processing units are started in rural areas. Government may set up processing units in the village itself there by save both producing farmer and provide employment to surplus labor from the farm sector. The migration to urban sectors may be reduced. For energy the agriculture wastes, bigot's biomes and solar energy may be used. Through the cost may be higher in the initial period in the long run. It is sustainable. Inter relationship with the Agents, whole sellers and retailers, because the finished goods too easily to marketed through customers. 238
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